Personal accessories in 2024: The big picture
In 2024, personal accessories in Brazil is set to demonstrate resilience and adaptability, navigating a complex economic and social landscape. Despite challenges such as high inflation, currency volatility, and reduced purchasing power, the industry is set to see retail current value growth across key categories, driven by premiumisation, sustainability, digital transformation, and cultural relevance.
2024 key trends
Consumer behaviour, technological advances, and societal values have shaped the momentum of personal accessories in Brazil in 2024. From polarisation to tech innovation, and from sustainability to changing consumer preferences, these trends are redefining the industry and creating new opportunities for brands that can adapt and innovate.
Competitive landscape
A mix of local champions and global giants characterises personal accessories in Brazil, with each leveraging unique strategies to navigate a challenging economic environment and shifting consumer preferences. From premiumisation to sustainability and digital transformation, brands are adapting to stay competitive in a dynamic market.
Retailing developments
The rapid evolution of retail e-commerce, the enduring relevance of specialist stores, and the ongoing challenges faced by department stores mark Brazil’s developments in personal accessories retail. These shifts reflect broader changes in consumer behaviour, as Brazilians increasingly prioritise convenience, variety, and personalised shopping experiences.
What next for personal accessories?
Personal accessories is poised for moderate retail current value growth in Brazil in the forecast period, driven by premiumisation, sustainability, and tech innovation, despite ongoing economic challenges. The industry’s performance should be shaped by consumer trends, environmental concerns, and digital transformation, with Brazil-specific dynamics playing a key role in shaping its trajectory.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in Brazil?
- Which are the leading brands in Personal Accessories in Brazil?
- How significant is tourism in determining sales and demand for Personal Accessories in Brazil?
- How are COVID-19 and global recession impacting demand for Personal Accessories in Brazil?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in Brazil
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
Bags and Luggage in Brazil
KEY DATA FINDINGS
Bags and luggage sustains growth, despite challenges
Desire for personal expression gains traction in bags and luggage
Premium collaborations arise from the economic situation
Premiumisation and tourism to maintain growth in luggage in the forecast period
Eco innovations likely to gain traction because of natural disasters
Duffel bags to gain popularity along with wellness trend
Jewellery in Brazil
KEY DATA FINDINGS
Jewellery in Brazil maintains growth despite economic challenges
Collaborations and new store strategies diversify jewellery in Brazil
Omnichannel brilliance, and WhatsApp as a popular sales tool
Affordability combined with sustainability: Lab-grown gems
The convergence of fine jewellery and costume jewellery in an uncertain scenario
Diversity and expansion of jewellery portfolios
Traditional and Connected Watches in Brazil
KEY DATA FINDINGS
The polarised world of traditional watches in Brazil
Wellness and style offered by connected watches
Balancing online and offline in traditional and connected watches
The slowdown of high watches, and tech innovation in connected watches
Blending tradition with technology in the future
Watches with a greater purpose
Writing Instruments in Brazil
KEY DATA FINDINGS
Challenges for writing instruments in Brazil
Pop culture finds ways to drive popularity in some writing instruments categories
The digital world offers opportunities to keep the category alive
Luxury pens offer growth potential for the forecast period
Eco-friendly alternatives likely to gain traction in the future
Adapting to the changing environment with innovations
The following categories and subcategories are included:
Personal Accessories
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
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- Costume Jewellery
- Fine Jewellery
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Accessories research and analysis database.
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