A complex landscape
The personal accessories market in Argentina is characterised by a complex landscape, with a decline in retail volume in 2025 due to the challenging economic situation, but with luxury brands maintaining their sales. The easing of import restrictions is expected to drive retail volume growth at a CAGR of 2% over the forecast period, with increased product availability and competitiveness. The market is also witnessing a shift towards online shopping, with retail e-commerce remaining a key driver of growth. As a result, brands are focusing on promoting interest-free instalment plans and leveraging banking and virtual wallet promotions to stimulate consumer spending.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in Argentina?
- Which are the leading brands in Personal Accessories in Argentina?
- How significant is tourism in determining sales and demand for Personal Accessories in Argentina?
- How are COVID-19 and global recession impacting demand for Personal Accessories in Argentina?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in Argentina
A complex landscape
Expensive brands maintain sales despite economic downturn
Imports boost product availability and brand presence
Market polarisation affects value sales growth
Luxury brands to drive growth with increased imports and promotions
Imports and e-commerce to shape future sales and product offerings
Business impact of market trends and consumer behaviour
Leading companies maintain share through strategic expansion
Emerging players and new launches drive market dynamics
Specialist retailers dominate personal accessories distribution
Retail e-commerce sees further expansion
Designers leveraging Instagram to drive product innovation
COUNTRY REPORTS DISCLAIMER
Bags and Luggage in Argentina
KEY DATA FINDINGS
Value grows despite declining volumes
Discount strategies mitigate decline in sales volume
Bags drives sales despite overall decline
Market polarisation affects value sales growth
Brands diversify product ranges to drive sales growth
Bags to maintain dominance as largest category
Luggage growth driven by tourism and economic factors
Blue Star Group SA and Gax SA maintain market leadership
Emerging players and new opportunities
Specialist retailers lead sales as e-commerce gains traction
E-commerce drives growth with small designer brands
No new retail brands or concepts emerge in 2026
Jewellery in Argentina
KEY DATA FINDINGS
A challenging year
Complex economic situation drives promotional initiatives
Largest category sees moderate growth
Tariffs and supply chain impact product availability
New international brands and e-commerce drive growth
Costume jewellery to remain the largest category, while fine jewellery grows fastest
Independent designers and social media shape the future
Blue Star Group SA maintains lead in Argentina’s jewellery market
No significant mergers or acquisitions or new product launches
Jewellery and watch specialists dominates sales
Retail e-commerce gains traction in costume jewellery sales
Offline channels remain dominant despite e-commerce growth
New designers drive innovation with modern products
Traditional and Connected Watches in Argentina
KEY DATA FINDINGS
High-end customers and smartwatches drive growth
High-end brands drive sales despite economic downturn
Connected watches leads growth despite overall market challenges
Market polarisation and import policies shape category dynamics
High-end watches and technology to drive future growth
Connected watches set to dominate with technological innovations
E-commerce to play a significant role in sales growth
High-end brands and connected watches drive market dynamics
Innovative product launches point to positive prospects
Jewellery and watch specialists leads traditional watches sales
Retail e-commerce gains traction in traditional and connected watches
No emerging retail brands or concepts in 2026
Tech-savvy brands drive innovation with advanced features
Innovative launches capture consumer attention and drive sales
Writing Instruments in Argentina
KEY DATA FINDINGS
Volume decline in challenging economic conditions
Brands intensify price wars amid declining sales
Pens remains the largest category despite declining sales
Leading brands innovate to compete with non-brands
Pens to remain largest category
Promotions to drive sales in challenging economic climate
Leading brands maintain position amidst new entrants
Emerging brands and opportunities
Stationery stores leads, while e-commerce expands
Sharpie drives innovation with new product launches
Innovation drives growth in a declining market
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Accessories
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
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- Costume Jewellery
- Fine Jewellery
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Personal Accessories research and analysis database.
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