The personal accessories market in Australia exhibited a varied performance in 2025, with retail volume growth rate of 1% and a retail value growth rate of 2% in current terms, influenced by economic factors such as inflation and consumer expenditure. The market is forecast to grow at a 2% CAGR (at constant 2025 prices), reaching AUD10.2 billion by 2030, driven by rising disposable incomes and a growing workforce. The trend of market polarisation is expected to continue, with Australian consumers seeking either value-driven options or luxury items. To succeed, brands should focus on innovation, exclusivity, and sustainability, leveraging technological advancements and changing consumer behaviours.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in Australia?
- Which are the leading brands in Personal Accessories in Australia?
- How significant is tourism in determining sales and demand for Personal Accessories in Australia?
- How are COVID-19 and global recession impacting demand for Personal Accessories in Australia?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in Australia
EXECUTIVE SUMMARY
Economic pressures and consumer preferences deepen market polarisation
AI-enhanced personal accessories reshape the Australian market
Increased tourism in Australia boosts travel gear sales across consumer segments
Polarisation set to deepen, widening the gap between affordable and luxury brands
Sustainability and AI enhancements expected to drive business innovation
While top brands maintain their lead, Erebus Watches gains traction
Jewelers Mutual Group gains competitive edge by acquiring Jewellers Loop
Retail e-commerce continues to gain popularity
Luxury brands expand their networks, while The Volte launches rental platform
Country Reports Disclaimer
Bags and Luggage in Australia
KEY DATA FINDINGS
Resurgence of travel and tourism boosts demand
Increased travel and tourism boosts bags and luggage sales
Gen Z sustainability preferences lead to innovation in luggage offerings
Economic shifts lead to an increased demand for premium products
Increased interest in sustainability set to drive bags and luggage value sales
Tech innovation and premiumisation expected to fuel growth in luggage value sales
Leading brands consolidate share through sustainability and innovation
New entrants and product launches drive competitive dynamics
Omni-channel retail dominates sales through experiential retail and e-commerce
July embodies tech innovation with premium smart luggage
Antler introduces premium collection, bolstering luggage sales
Jewellery in Australia
KEY DATA FINDINGS
Demand for vintage styles and ethically sourced products contributes to growth
Sustainability and AI-driven personalisation drive resilience in jewellery value sales
Lovisa leads vintage jewellery revival, boosting jewellery value sales
Nostalgia and sustainability set to shape consumer preference
AI innovation forecast to shape future business strategies
Pandora and Lovisa maintain lead, while interest in lab-grown diamonds enhances competition
Jewelers Mutual Group gains competitive advantage by acquiring Jewellers Loop
Retail channel mix diversifies, supported by omni-channel strategies
Traditional and Connected Watches in Australia
KEY DATA FINDINGS
Luxury mechanical brands and connected smartwatch brands drive growth
Rolex capitalises on market polarisation, while the market slows down
Connected watches dominate the market, driven by tech innovation
Market polarisation expected to drive diversification of pricing strategies
Consumer focus on health- and eco-consciousness set to shape product design
Rolex capitalises on exclusivity, while connected watch brands offer hybrid models
The Hour Glass moves to consolidate Australian luxury watch segment
E-commerce drives sales growth with convenience and variety
The Australian market evolves due to innovation by several emerging brands
Spacetalk highlights AI-enhanced product functionality in connected watches
Writing Instruments in Australia
KEY DATA FINDINGS
Writing instruments proves resilient
Consumer demand for sustainability drives eco-friendly product innovation
Gen Z demand for personalisation boosts growth of pens value sales
Pens set to remain the largest category, due to tech integration
Sustainability and personalisation expected to boost product innovation
Speciality stationery stores set to drive future omni-channel growth
Newell and Bic maintain lead due to innovation and bulk sales
Emerging players and product innovation drive competitive dynamics
Offline stores remain dominant
Retail e-commerce gains traction
XNote’s AI-powered smart pen emphasises shift towards technology integration
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Accessories
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
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- Costume Jewellery
- Fine Jewellery
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Personal Accessories research and analysis database.
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