Tech innovation, sustainability and luxury demand propel growth in personal accessories
Personal accessories in Switzerland experienced growth in 2025, driven by premium and sustainable products, with a retail value of CHF7.6 billion. The local industry is expected to continue growing, driven by increasing demand for luxury items and technological innovation. The number of high-net-worth individuals (HNWIs) in Switzerland is forecast to reach 189,724 by 2030, supporting the demand for luxury personal accessories. Sustainability and technology integration will remain key trends shaping the future of personal accessories.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in Switzerland?
- Which are the leading brands in Personal Accessories in Switzerland?
- How significant is tourism in determining sales and demand for Personal Accessories in Switzerland?
- How are COVID-19 and global recession impacting demand for Personal Accessories in Switzerland?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in Switzerland
Tech innovation, sustainability and luxury demand propel growth in personal accessories
Performance and structural drivers of personal accessories
AI and tech innovation boosts sales of connect watches
Sustainability drives innovation in product design
Affluent consumers set to drive growth of luxury and premium products
Sustainability to further shape industry landscape
Technological integration and the future role of artificial intelligence
The Swatch Group Ltd and Rolex SA lead landscape despite shifts
Resale and rental trends reshape market dynamics and opportunities
Offline retail leads with e-commerce gaining traction
E-commerce gains share with convenience and discounts
COUNTRY REPORTS DISCLAIMER
Bags and Luggage in Switzerland
KEY DATA FINDINGS
Travel recovery drives sustainable and tech-enhanced growth
Travel and tourism industry drives product innovation
AI and tech innovation boost retail e-commerce with better shopping experiences
Sustainability and Gen Z encourage interest in resale, rental and digital channels
Luxury and tech-enhanced products set to drive future growth
Mid-tier handbags expected to decline amid luxury and fast-fashion competition
Luxury brands dominate with strong product offerings
Tactile experiences encourage consumer preference for physical stores
Omnichannel strategies drive retail e-commerce growth with better shopping experiences
Sustainability and inclusivity shapes material development and product design
Jewellery in Switzerland
KEY DATA FINDINGS
Premium products and ethical practices fuel growth
Market polarisation sustains modest growth
Sustainability and ethics reshape product development
Lab-grown diamonds and recycled gold gain traction
The interplay between luxury and sustainability is predicted to impact jewellery
Gen Z and AI set to reshape brand engagement and personalisation
Cartier and Bucherer lead as landscape remains concentrated
E-commerce drives change in retail landscape
Innovative brands capitalise on emerging trends
Traditional and Connected Watches in Switzerland
KEY DATA FINDINGS
Luxury demand and technological advances drive market growth
AI and tech innovation drives growth in traditional and connected watches
Resale and rental boosts CPO luxury watch sales among millennials
Sustainability and inclusivity amplify brand image
Luxury watchmakers to drive growth with sustainable practices
Customisation and personalisation to increase product design
Market polarisation and alternative wearables pose challenges to growth
Swatch and Rolex maintain lead through diverse portfolios
Jewellery and watch specialists lead distribution
E-commerce gains traction with connected watches
Writing Instruments in Switzerland
KEY DATA FINDINGS
Premium products drive growth despite economic challenges
Premium sales drive growth amid market polarisation
Sustainability and luxury drive brand engagement
AI and tech innovation incorporate tradition in premium writing instruments
Premium products and sustainability set to drive future sales
Pens to remain dominant, markers and highlighters will gain further momentum
E-commerce and social media to increasingly influence demand
Faber-Castell and Montblanc drive market polarisation
Offline retail remains dominant amid accelerating e-commerce growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Accessories
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
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- Costume Jewellery
- Fine Jewellery
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
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This report originates from Passport, our Personal Accessories research and analysis database.
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