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Personal accessories in 2024: The big picture
In 2024, Spain’s personal accessories market faced significant challenges due to worsening economic conditions. With the prices of basic goods rising and interest rates increasing, the disposable income of the average Spaniard declined.
2024 key trends
Social media played an increasingly influential role in shaping sales and trends across the personal accessories market. Platforms like TikTok and Instagram became trendsetters, determining which brands and products gained traction.
Competitive landscape
The competitive landscape in 2024 saw a notable shift compared to previous years. During the review period, sales had polarised, with both luxury and private label ranges thriving.
Retailing developments
In a challenging economic and social environment, Spanish consumers became increasingly focused on finding the best value for money. This shift led to a resurgence of outdoor markets - a retail channel that had been largely overlooked in recent years.
What next for personal accessories?
The economic distress experienced in recent years is expected to persist, much as anticipated in earlier forecasts. High inflation rates, elevated energy costs and rising interest rates are set to continue constraining Spanish disposable incomes.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in Spain?
- Which are the leading brands in Personal Accessories in Spain?
- How significant is tourism in determining sales and demand for Personal Accessories in Spain?
- How are COVID-19 and global recession impacting demand for Personal Accessories in Spain?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in Spain
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
Table 1 Sales of Personal Accessories by Category: Volume 2019-2024
Table 2 Sales of Personal Accessories by Category: Value 2019-2024
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 4 Sales of Personal Accessories by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Personal Accessories: % Value 2020-2024
Table 6 LBN Brand Shares of Personal Accessories: % Value 2021-2024
Table 7 Distribution of Personal Accessories by Format: % Value 2019-2024
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
Table 9 Forecast Sales of Personal Accessories by Category: Value 2024-2029
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Bags and Luggage in Spain
KEY DATA FINDINGS
Reduced purchasing power slows growth in 2024
LVMH continues to lead, while luxury brands lose ground to mid-priced alternatives
Shifting luggage trends and the rise of sustainable luxury
Evolving consumer priorities and economic challenges will hamper growth in forecast period
Outdoor markets to keep gaining ground as backpacks benefit from healthy living trends
New European luggage regulations and sustainability concerns to shape progress
Table 12 Sales of Bags and Luggage by Category: Volume 2019-2024
Table 13 Sales of Bags and Luggage by Category: Value 2019-2024
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2019-2024
Table 16 Sales of Luggage by Type: % Value 2019-2024
Table 17 NBO Company Shares of Bags and Luggage: % Value 2020-2024
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2021-2024
Table 19 Distribution of Bags and Luggage by Format: % Value 2019-2024
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2024-2029
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2024-2029
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2024-2029
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2024-2029
Jewellery in Spain
KEY DATA FINDINGS
Spanish economy and soaring gold prices see category shifts.
Lab-grown diamonds fail to take root, while Joyería Tous strengthens position
Social media continues to drive sales amid rising consumer cost-consciousness
Growth to remain limited throughout forecast period
Social media will remain key sales driver
Spaniards to remain focused on best-value offers
Table 24 Sales of Jewellery by Category: Volume 2019-2024
Table 25 Sales of Jewellery by Category: Value 2019-2024
Table 26 Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 27 Sales of Jewellery by Category: % Value Growth 2019-2024
Table 28 Sales of Costume Jewellery by Type: % Value 2019-2024
Table 29 Sales of Fine Jewellery by Type: % Value 2019-2024
Table 30 Sales of Fine Jewellery by Collection: % Value 2019-2024
Table 31 Sales of Fine Jewellery by Metal: % Value 2019-2024
Table 32 NBO Company Shares of Jewellery: % Value 2020-2024
Table 33 LBN Brand Shares of Jewellery: % Value 2021-2024
Table 34 Distribution of Jewellery by Format: % Value 2019-2024
Table 35 Forecast Sales of Jewellery by Category: Volume 2024-2029
Table 36 Forecast Sales of Jewellery by Category: Value 2024-2029
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2024-2029
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2024-2029
Traditional and Connected Watches in Spain
KEY DATA FINDINGS
Economic and social factors drive sales in 2024
Swatch Group stays ahead of companies
Fashion trends impact trends in watches
High-end watches set to lose attraction as investment
Demand for sustainable options tempered by price sensitivity
Blurring lines between tradition and technology
Table 39 Sales of Traditional and Connected Watches by Category: Volume 2019-2024
Table 40 Sales of Traditional and Connected Watches by Category: Value 2019-2024
Table 41 Sales of Traditional and Connected Watches by Category: % Volume Growth 2019-2024
Table 42 Sales of Traditional and Connected Watches by Category: % Value Growth 2019-2024
Table 43 Sales of Traditional Watches by Category: Volume 2019-2024
Table 44 Sales of Traditional Watches by Category: Value 2019-2024
Table 45 Sales of Traditional Watches by Category: % Volume Growth 2019-2024
Table 46 Sales of Traditional Watches by Category: % Value Growth 2019-2024
Table 47 Sales of Traditional Watches by Price Band: Volume 2019-2024
Table 48 Sales of Traditional Watches by Price Band: Value 2019-2024
Table 49 Sales of Traditional Watches by Price Band: % Volume Growth 2019-2024
Table 50 Sales of Traditional Watches by Price Band: % Value Growth 2019-2024
Table 51 Sales of Connected Watches by Category: Volume 2019-2024
Table 52 Sales of Connected Watches by Category: Value 2019-2024
Table 53 Sales of Connected Watches by Category: % Volume Growth 2019-2024
Table 54 Sales of Connected Watches by Category: % Value Growth 2019-2024
Table 55 NBO Company Shares of Traditional Watches: % Value 2020-2024
Table 56 LBN Brand Shares of Traditional Watches: % Value 2021-2024
Table 57 NBO Company Shares of Connected Watches: % Value 2020-2024
Table 58 LBN Brand Shares of Connected Watches: % Value 2021-2024
Table 59 Distribution of Traditional Watches by Format: % Value 2019-2024
Table 60 Distribution of Connected Watches by Format: % Value 2019-2024
Table 61 Forecast Sales of Traditional and Connected Watches by Category: Volume 2024-2029
Table 62 Forecast Sales of Traditional and Connected Watches by Category: Value 2024-2029
Table 63 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2024-2029
Table 64 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2024-2029
Table 65 Forecast Sales of Traditional Watches by Category: Volume 2024-2029
Table 66 Forecast Sales of Traditional Watches by Category: Value 2024-2029
Table 67 Forecast Sales of Traditional Watches by Category: % Volume Growth 2024-2029
Table 68 Forecast Sales of Traditional Watches by Category: % Value Growth 2024-2029
Table 69 Forecast Sales of Connected Watches by Category: Volume 2024-2029
Table 70 Forecast Sales of Connected Watches by Category: Value 2024-2029
Table 71 Forecast Sales of Connected Watches by Category: % Volume Growth 2024-2029
Table 72 Forecast Sales of Connected Watches by Category: % Value Growth 2024-2029
Writing Instruments in Spain
KEY DATA FINDINGS
Value sales remain stable in the face of several obstacles to growth
TikTok as major sales shaper for writing instruments
Price thresholds determine pace of growth
Spain’s declining birth rate will curb growth potential
From sustainability to social responsibility
Back to basics
Table 73 Sales of Writing Instruments by Category: Volume 2019-2024
Table 74 Sales of Writing Instruments by Category: Value 2019-2024
Table 75 Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 76 Sales of Writing Instruments by Category: % Value Growth 2019-2024
Table 77 NBO Company Shares of Writing Instruments: % Value 2020-2024
Table 78 LBN Brand Shares of Writing Instruments: % Value 2021-2024
Table 79 Distribution of Writing Instruments by Format: % Value 2019-2024
Table 80 Forecast Sales of Writing Instruments by Category: Volume 2024-2029
Table 81 Forecast Sales of Writing Instruments by Category: Value 2024-2029
Table 82 Forecast Sales of Writing Instruments by Category: % Volume Growth 2024-2029
Table 83 Forecast Sales of Writing Instruments by Category: % Value Growth 2024-2029
The following categories and subcategories are included:
Personal Accessories
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
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- Costume Jewellery
- Fine Jewellery
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitions
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This report originates from Passport, our Personal Accessories research and analysis database.
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