Market polarisation defines Italy's personal accessories market in 2025
The personal accessories market in Italy demonstrated resilience in 2025, with growth in value terms driven by luxury purchases and an increase in average prices. The market's performance is characterised by a polarisation trend, where consumers are either reducing non-essential purchases or investing in high-end products. Retail e-commerce is progressively gaining share, driven by consumers' increasing willingness to purchase personal accessories online. Sustainability is becoming a key driver, with brands investing in eco-friendly materials, circular economy models, and supply chain transparency. All personal accessory categories showed positive value growth, reflecting average price increases driven by inflationary pressures in recent years.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in Italy?
- Which are the leading brands in Personal Accessories in Italy?
- How significant is tourism in determining sales and demand for Personal Accessories in Italy?
- How are COVID-19 and global recession impacting demand for Personal Accessories in Italy?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in Italy
Market polarisation defines Italy's personal accessories market in 2025
Luxury purchases drive value growth despite economic uncertainty
Jewellery records highest growth and leads value sales
Market polarises amid economic uncertainty
Sustainability expectations drive design and production innovation
AI and technology innovation provides competitive advantage
Luxury demand set to drive interest in personal accessories
Resale market expected to grow personal accessories market in Italy
Sustainability to lead to investment into natural materials and recycling
AI, data analytics and technological innovation to shape industry future
Rolex and Richemont maintain lead with luxury focus
Market stability offers opportunities
Leisure and personal goods specialists lead offline retail sales
COUNTRY REPORTS DISCLAIMER
Bags and Luggage in Italy
KEY DATA FINDINGS
Market polarises as recovering tourism grows luggage sales
Economic uncertainty polarises consumption patterns in bags and luggage
Travel and tourism boost luggage sales through innovation
Sustainability efforts drive consumer demand and sales growth
Market polarisation expected to continue, at the expense of mid-range bags and luggage
Luggage sales to be driven by travel industry rebound
Sustainability trend to continue to drive eco-friendly design
Luxury brands maintain lead, with Prada making a strategic acquisition
Offline retail dominates, while e-commerce grows through omnichannel strategies
Gucci innovates traditional luxury retail with new window display
Jewellery in Italy
KEY DATA FINDINGS
Italian jewellery market grows, due to innovative designs and manufacturing as the price of gold reaches record high
Luxury and mid-range jewellery drives market growth
Record gold prices push demand for affordable metals
Costume jewellery remains the largest category
Sustainability inspires design innovation and eco-friendly manufacturing
Affordable, ‘easy-to-wear’ jewellery expected to boost competition
Sustainability expected to continue influencing consumer choice
Customisation and personalisation to drive demand
Leading luxury houses maintain leading shares
Specialised stores dominate jewellery sales through expertise
Traditional fine jewellers expand their retail presence
Retail e-commerce gains traction with personalisation and price comparisons
Chantecler drives growth with silver and 9k gold launches
Traditional and Connected Watches in Italy
KEY DATA FINDINGS
Mixed and polarised market performance amid economic uncertainty in Italy
Consumers prioritise essential spending amid economic uncertainty
Automatic movement watches see design innovation
Mid-range brands produce premium watches as the market polarises
Luxury watchmakers set to embrace sustainability and online sales
Traditional watches to remain relevant, despite economic uncertainties
Resale market expected to grow as specialised online trading platforms expand
Innovative capabilities with vintage design elements likely to drive “collectable” sales
Innovation and sustainability to drive future growth
Rolex maintains lead as market polarisation affects shares
New collaborations and product launches drive differentiation
Jewellery and watch specialists dominate offline sales landscape
Luxury brand Bvlgari invests in dedicated watch boutique
Writing Instruments in Italy
KEY DATA FINDINGS
Competition ramps up as writing instruments market in Italy polarises
Market polarises amid economic uncertainty and cautious consumer behaviour
Popularity of kidult segment leads to increased demand for writing instruments used for creativity
Sustainability and inclusivity shape writing instruments market
Maturity and digital technology expected to limit growth
Customisation expected to drive competition
Sustainability to inform design innovation
Bic and Montblanc lead writing instruments, with strong brand presence as market remains concentrated
Non-grocery retailers lead distribution with strong presence
FILA and Carioca drive innovation with kidult trend
Innovative product launches drive business growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Accessories
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
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- Costume Jewellery
- Fine Jewellery
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Personal Accessories research and analysis database.
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