Personal accessories in 2024: The big picture
In 2024, personal accessories in Italy registered a positive performance, increasing in both volume and current value terms. This positive trend was linked to renewed consumer confidence and enthusiasm for travel, socialising, and a move away from remote schooling and work after the COVID-19 pandemic.
2024 key trends
Polarisation was particularly evident in traditional watches, fountain pens and fine jewellery throughout the year. Luxury personal accessories fare better during times of economic uncertainty because the core consumer base for these products consists of high-income Italians who are generally less impacted by challenging economic conditions.
Competitive landscape
In 2024, the competitive landscape of personal accessories in Italy remained highly fragmented, with many small local players operating. However, luxury brands continued to hold key positions despite the challenging economic climate, applying pressure to household incomes.
Retailing developments
In 2024, e-commerce sales of personal accessories in Italy grew significantly as local consumers maintained a keen interest in shopping online post-pandemic. E-commerce offers a broad spectrum of products at a wide variety of price points, with added value such as free delivery.
What next for personal accessories?
Over the forecast period, personal accessories in Italy is expected to perform positively, increasing in both volume and current value terms. Italian consumers will continue to regard accessories as must-have items and, in many cases, status symbols, particularly when it comes to luxury products.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in Italy?
- Which are the leading brands in Personal Accessories in Italy?
- How significant is tourism in determining sales and demand for Personal Accessories in Italy?
- How are COVID-19 and global recession impacting demand for Personal Accessories in Italy?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in Italy
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
Bags and Luggage in Italy
KEY DATA FINDINGS
Modest growth for bags and luggage in 2024
Sustainability is at the core of innovation in the category
Luxury branding evolves towards discreet timelessness
Growth for bags and luggage over the forecast period
Sustainability will remain a trend for the foreseeable future
Positive outlook for luggage as international travel increases
Jewellery in Italy
KEY DATA FINDINGS
Positive performance for jewellery in Italy
Lab-grown diamonds are gaining traction but natural diamonds have enduring appeal
Positive trend for e-commerce, but physical stores remain popular among discerning local consumers
The performance of fine jewellery will rely on brands building trust and loyalty
Sustainability will become a key theme in the years ahead
Innovation and technology are set to become increasingly important for sales of jewellery in Italy
Traditional and Connected Watches in Italy
KEY DATA FINDINGS
Positive performance for watches in Italy, driven by traditional watches
Luxury brands continue to lead sales of traditional watches
New products integrating technology attract interest in 2024
Rise of the online channel will challenge physical retailers over the forecast period
Sustainability will be increasingly important for players and consumers
Brand image and heritage will remain key themes for traditional watches
Writing Instruments in Italy
KEY DATA FINDINGS
Positive performance for writing instruments in 2024
Growth of online channel, but physial stores remain the primary sales channel
Innovations seen through sustainability and product customisation
Uncertain future for writing instruments will require players to differentiate
Environmental awareness and customisation will shape new product development in the coming years
Investment through various initiatives will help players gain share
The following categories and subcategories are included:
Personal Accessories
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
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- Costume Jewellery
- Fine Jewellery
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Accessories research and analysis database.
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