Growth drivers, consumer trends, and strategic outlook
Personal accessories in Canada experienced a rise in value sales in 2025, following a weak performance the previous year. This market is attractive, attributed to the increasing number of high-net-worth individuals and growing demand for premium and sustainable products. Growth is further supported by the expansion of global luxury brands and the opening of new, high-end shopping hubs. The resale and rental trend is significantly impacting primary sales of personal accessories, driven by consumers seeking pre-owned bags for economic, sustainability, and individual style considerations. Brands should focus on sustainability, invest in omnichannel retailing, and cater to the growing demand for luxury products to succeed.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in Canada?
- Which are the leading brands in Personal Accessories in Canada?
- How significant is tourism in determining sales and demand for Personal Accessories in Canada?
- How are COVID-19 and global recession impacting demand for Personal Accessories in Canada?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in Canada
Growth drivers, consumer trends, and strategic outlook
Market polarisation continues to widen despite stable economy
Sustainability drives demand for eco-friendly products
The growing resale and rental market is affecting primary sales of luxury goods
Luxury brands to drive growth as high-income consumers rise
Sustainability set to enter the mainstream due to consumers’ expectations
Omnichannel retailing to become increasingly important
Global luxury brands retain the lead despite challenging operating environment
Offline retail continues to lead despite declining share
Retail e-commerce drives sales with convenience and financing options
COUNTRY REPORTS DISCLAIMER
Bags and Luggage in Canada
KEY DATA FINDINGS
Bags and luggage pivots towards premiumisation and sustainability as volumes stagnate
Momentum in resale channels cannibalises new sales
Trade tensions and airlines restrictive policies affect demand for luggage
Sustainability emerges as a key differentiation for Canadian brands
Luxury handbags to drive growth as luggage slows down
Prada’s acquisition of Versace will intensify competition
Sustainability will continue shaping demand as brands expand initiatives
Micheal Kors retains the lead despite intensified competition
Offline retail becomes more dynamic as department stores close
Jewellery in Canada
KEY DATA FINDINGS
Fine jewellery dominates value sales as lab-grown diamonds enter the mainstream
Lab-grown diamonds influence value sales growth in jewellery
Sustainable jewellery becoming an important differentiating tool
Local jewellery capitalises on the rising “Buy Canada” sentiment
Sustainability will continue shaping jewellery development over the forecast period
Competition in fine jewellery is expected to intensify as new law comes into effect
The adoption of AI-tool in jewellery will transform customisation
Jewellery landscape remains highly fragmented
Offline retail continues to lead despite rising demand for online offerings
Retaining an omnichannel strategy with further outlet expansion ahead
Traditional and Connected Watches in Canada
KEY DATA FINDINGS
Traditional and connected watches is becoming increasingly polarised
Luxury brands continue to drive demand for traditional watches
Connected watches drive growth with innovative features
Growing second-hand market affects primary sales of mid-priced traditional watches
High mechanical watches to drive growth as HNWIs expand in number
Resale is expected to continue gaining momentum
Omnichannel strategies set to becoming crucial in mass market
Samsung takes the lead as demand for connected watches rises
Retail offline remains dominant despite e-commerce growth
Writing Instruments in Canada
KEY DATA FINDINGS
Writing instruments remains pressurised by increased usage of digital tools
Writing instruments posts low value growth despite digitalisation
Rising number of operators turn to sustainability with differentiated offerings
Luxury writing instruments shift to domestic market
Demographic trends and Canadian preferences are set to shape future demand
Retail e-commerce expected to continue expanding
AI-driven tools set to continue driving innovation
Landscape remains consolidated amongst top brands
Retail offline dominates sales through hypermarkets and office supply retailers
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Accessories
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
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- Costume Jewellery
- Fine Jewellery
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Personal Accessories research and analysis database.
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