In 2025, France’s personal accessories market reflected a polarised performance, with high-end and premium segments remaining resilient while mid-market players faced continued pressure. Leading groups consolidated their positions through brand strength, innovation, and selective portfolio focus in a fragmented competitive landscape. Looking ahead, growth is expected to remain cautious, shaped by shifting consumer priorities, sustainability-led innovation, and limited structural disruption rather than major consolidation.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in France?
- Which are the leading brands in Personal Accessories in France?
- How significant is tourism in determining sales and demand for Personal Accessories in France?
- How are COVID-19 and global recession impacting demand for Personal Accessories in France?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in France
EXECUTIVE SUMMARY
Value-led growth returns in 2025
Premium categories underpin market growth
Value growth supported despite ongoing uncertainty
Shifting consumption patterns shape uneven growth
Gen Z accelerates deconsumerism and value-led luxury
Traditional and connected watches remain best positioned for future growth
High-end players sustain influence in a fragmented landscape
Circularity and retail innovation reinforce sustainability
Production efficiency and supply chain transparency gain momentum
Retail offline remains the dominant channel for personal accessories
E-commerce maintains a stable but secondary role
COUNTRY REPORTS DISCLAIMER
Bags and Luggage in France
KEY DATA FINDINGS
Solid sales growth supported by recovering tourism
Resale and reuse drive schoolbag strategies
Consolidation to drive competitive dynamics
Growing experimentation with lower impact materials
The Kooples’ relaunch with generative AI technology
Market concentration remains high
French shoppers still favour stores, while digital platforms push for a bigger share
Cabaia enhances the in-store experience
Jewellery in France
KEY DATA FINDINGS
Jewellery records modest value growth despite softer demand
Design innovation and personalisation support market resilience
Transparency and sourcing strategies gain importance
Men’s and unisex jewellery expand as a structural growth lever
Ethical alternatives challenge tradition in high-end jewellery
Established players dominate a fragmented market
Sustainability and social media drive differentiation
In-store experience drives offline strength
E-commerce complements physical retail
Traditional and Connected Watches in France
KEY DATA FINDINGS
Innovation, sustainability and collectability drive market dynamics
Growth weakens amid selective demand
Collectability and exclusivity shape purchasing behaviour
Value-led growth amid selective demand
Technology integration underpins future demand
Rolex leads as tech rivals strengthen position
Sustainability strengthens premium positioning
Offline retail dominates watch sales in France
E-commerce retains strength
Writing Instruments in France
KEY DATA FINDINGS
Polarisation drives uneven recovery
Accessible innovation underpins value-led demand
Technology integration reshapes category dynamics
Sustainability remains central as resale challenges premium growth
Bic widens its lead in core segments
Montblanc keeps premium status through innovation
Sustainability meets smart functionality
Online marketplaces accelerate premium shift
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Accessories
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
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- Costume Jewellery
- Fine Jewellery
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Accessories research and analysis database.
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