Personal accessories in 2024: The big picture
Personal accessories achieved positive value growth in France in 2024, albeit at a much lower rate than seen in the recent review period. Meanwhile, volume remains in a negative slump.
2024 key trends
The main trends in personal accessories in 2024 include the ambivalent impact of the Olympics, the ongoing progression of sustainability and second-hand options, the success of accessories aimed at men, and customised products which appeal to the consumer demographic seeking personalisation.
Competitive landscape
The competitive landscape for personal accessories is highly fragmented in France, with the top five companies (NBO) featuring high-end names: Louis Vuitton Malletier SA, Cartier Joaillerie International SAS, Swatch France SA, Hermès International SCA, LVMH Moët Hennessy Louis Vuitton SA. Meanwhile, Louis Vuitton Malletier SA leads bags and luggage, Cartier Joaillerie International SAS leads jewellery, and Swatch France SA leads traditional and connected watches (followed, notably, by high-end Rolex France SA in company terms, with the Rolex brand in the lead in brand terms).
Retailing developments
Retail offline continues to dominate the distribution of personal accessories in France (in value share terms) and is benefitting from the strong return of footfall to physical stores and shopping centres, following the easing of pandemic restrictions. Whilst the bubble of online sales that accelerated during the pandemic (driven mainly by click-and-collect, and marketplaces/pure players) burst in 2022-2023, when consumers returned to physical.
What next for personal accessories?
Conversely to what was anticipated one or two years ago, the outlook for personal accessories is not so favourable, with declining and sluggish value and sub-decimal negative volume expected to maintain over the forecast period. The Olympic Games was expected to have a ripple effect into 2025-2026, however, as noted, the event of the Paris Olympics did not give as a large a boost to retail as was hoped for and this will likely translate accordingly.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in France?
- Which are the leading brands in Personal Accessories in France?
- How significant is tourism in determining sales and demand for Personal Accessories in France?
- How are COVID-19 and global recession impacting demand for Personal Accessories in France?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in France
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
Bags and Luggage in France
KEY DATA FINDINGS
Sales of bags and luggage see a generally positive performance
Back-to-school backpacks fail to boost category sales, heralding a new pattern
Luxury brands still largely dominate despite (and, in fact, thanks to) increasingly high prices
A somewhat flat and sluggish outlook is expected over the forecast period
Transparency and sustainability will become increasingly important, and more produducts for male consumers are expected
A new generation of innovative players set to rise, bringing new developments to bags and luggage
Jewellery in France
KEY DATA FINDINGS
Jewellery sees slowing growth after the post-pandemic rebound
Fine jewellery fares better, while costume jewellery for men is growingly successful
Place Vendôme brands innovate on social networks, while mid-priced brands can also benefit from omnichannel strategies
A less favourable outlook lies ahead than previously expected
Will sustainable and eco-friendly trends continue in jewellery?
Men’s and unisex jewellery to further gain ground
Traditional and Connected Watches in France
KEY DATA FINDINGS
Traditional and connected watches see a positive performance in 2024
Sales of connected watches level out, although the highest-end models are still desirable to affluent consumers
Competitive landscape based on ongoing upgrades in luxury watches and wearables
Modest growth expected, mainly in high-end and luxury watches
Recovery expected in some basic and mid-range smart wearables and luxury wearables
Competition from second-hand, room for growth in department stores and multi-brand specialised stores, and a rebound in online sales
Writing Instruments in France
KEY DATA FINDINGS
2024 proved to be a disappointing year for writing instruments
The event of the Olympics did not boost sales of luxury writing instruments
Bic maintains leadership in basic products, while Montblanc is the most popular luxury pen
Limited scope for development in a category in structural volume decline
Online marketplaces to fuel e-commerce sales
Growing competition from second-hand and rising sustaible offerings
The following categories and subcategories are included:
Personal Accessories
-
-
- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
-
- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
-
-
- Costume Jewellery
- Fine Jewellery
-
-
-
-
- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
-
- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
-
- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
-
-
-
- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
-
- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
-
- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
-
-
-
-
-
- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
-
- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
-
- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
-
-
-
-
- Colouring
- Markers and Highlighters
-
- Graphite Pencils
- Mechanical Pencils
-
- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
-
- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Accessories research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!