Personal accessories in 2024: The big picture
In 2024, retail value sales of personal accessories in Taiwan saw growth of 6%, though retail volume growth recorded a marginal decline. While domestic and international tourism flourished, driving demand for travel-related products such as luggage and bags, consumers were spending a larger portion of their disposable income on leisure activities outside the home.
2024 key trends
Personal accessories in Taiwan witnessed further polarisation in 2024 as budget-conscious consumers adapted to shifting economic conditions, while wealthier consumers continued to invest in luxury goods. Despite the upward revision of Taiwan's economic growth projections, inflation remained elevated in the short-to-medium term.
Competitive landscape
International companies continued to lead Taiwan's personal accessories market in 2024, benefiting from high-profile branding campaigns and substantial investments in store expansion, renovation, and upgrading. These efforts were aimed at generating significant attention and reinforcing their premium positioning.
Retailing developments
In 2024, luxury jewellery and watch brands were growing within department stores and malls. Notably, Dior's flagship store in Diamond Towers, Taipei, offered an expanded collection of jewellery and watches, signalling the increasing importance of these categories to the brand.
What next for personal accessories?
Over the forecast period, retail sales of personal accessories are expected to experience steady growth, driven by an acceleration in market polarisation. Luxury and premium brands are likely to continue gain market share as the income gap widens, with wealthier consumers remaining less financially affected by rising price points.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in Taiwan?
- Which are the leading brands in Personal Accessories in Taiwan?
- How significant is tourism in determining sales and demand for Personal Accessories in Taiwan?
- How are COVID-19 and global recession impacting demand for Personal Accessories in Taiwan?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in Taiwan
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
Bags and Luggage in Taiwan
KEY DATA FINDINGS
A rise in outbound trips boosts sales of luggage, while innovation focuses on capacity and design
Brands focus on sustainability, including the use of recycled materials and waste reduction
Bags and luggage specialist stores lead distribution, offering a wide variety of local and international brands
An increase in active lifestyles is expected to drive innovation and sales of versatile, multi-functional bags
Smart luggage is set to revolutionise the travel experience across the forecast period
Retail e-commerce and trade fairs are set to gain ground, providing opportunities for local players
Jewellery in Taiwan
KEY DATA FINDINGS
Changing consumer preferences shape buying habits in the jewellery category
International players lead the jewellery market, while Japanese brands make an impact
Traditional jewellery shops struggle against the competition from established, international brands
Brands are expected to adapt to meet the evolving expectations of jewellery consumers
Changing wedding and engagement traditions are set to negatively impact the jewellery category
Sustainable jewellery options are set to gain ground, aligning with consumer demands
Traditional and Connected Watches in Taiwan
KEY DATA FINDINGS
Connected watches drive growth through targeted features and ongoing innovation
New launches align with the Y2K trend, offering playful and colourful designs
Brands launch sustainable ranges to align with rising consumer demands
Innovation and ongoing product development are expected to boost growth in connected watches
Traditional watches will continue to benefit from an alignment with fashion, status and craftsmanship
The second-hand watch market is poised for substantial growth as consumer look to avoid long waiting lists
Writing Instruments in Taiwan
KEY DATA FINDINGS
Brands respond to digitisation by launching limited-edition designs and creative products
Online influencers increasingly impact the competitive landscape in writing instruments
Product developments focus on convenient, multifunctional solutions to drive sales
Product development is expected to focus on practical, creative and eye-catching goods
Sustainability is expected to be a rising trend as some consumers prioritise eco-conscious products
Omnichannel strategies become key as players are set to invest in their online presence
The following categories and subcategories are included:
Personal Accessories
-
-
- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
-
- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
-
-
- Costume Jewellery
- Fine Jewellery
-
-
-
-
- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
-
- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
-
- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
-
-
-
- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
-
- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
-
- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
-
-
-
-
-
- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
-
- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
-
- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
-
-
-
-
- Colouring
- Markers and Highlighters
-
- Graphite Pencils
- Mechanical Pencils
-
- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
-
- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Accessories research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!