Market polarisation and value-led consumption drive modest retail growth
Personal accessories in Taiwan posted modest growth in 2025, driven by value-led purchases and deepening market polarisation. Affluent consumers continued to invest in luxury goods, while price-sensitive shoppers focused on durability and affordability. Jewellery led in value terms, while bags and luggage proved resilient thanks to travel-related demand. Offline retail remained dominant, supported by specialist stores and experiential formats in department stores, while e-commerce gained momentum through influencer marketing and collaborations such as Loft Select. Looking ahead, sustainability and technology will shape strategies, with innovations like circular luggage collections and connected luxury watches reinforcing premium positioning and meeting evolving consumer expectations.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in Taiwan?
- Which are the leading brands in Personal Accessories in Taiwan?
- How significant is tourism in determining sales and demand for Personal Accessories in Taiwan?
- How are COVID-19 and global recession impacting demand for Personal Accessories in Taiwan?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in Taiwan
Market polarisation and value-led consumption drive modest retail growth
Value-led growth amid cautious spending
Premiumisation strategies anchor high-end demand
Travel deficit dampens domestic demand
Polarisation and wealth creation to shape future performance
Sustainability set to strengthen competitive positioning
Cultural and digital influence to reshape luxury retail
Global players consolidate leadership through experiential retail
Local innovators gain traction via digital-first strategies
Offline retail dominates as experiential formats evolve
E-commerce accelerates through influencer-driven strategies
COUNTRY REPORTS DISCLAIMER
Bags and Luggage in Taiwan
KEY DATA FINDINGS
Market polarisation and the rise of premium men’s bags
Economic uncertainty curbs growth as market polarisation deepens
Travel and tourism sustains demand for versatile designs
Retailers reposition to capture premium and entry-level demand
Premiumisation and men’s bags set the pace for growth
Sustainability and smart design shape the future
Global luxury brands sustain leadership amid fragmented competition
Domestic players leverage localisation and social engagement
Offline retail retains dominance as shopping centres adapt
Integrated retail and eco-focus set the next stage
Jewellery in Taiwan
KEY DATA FINDINGS
Resilience through polarised demand and sustainable innovation
Value-led stability amid economic caution
The resilience of fine craftsmanship and the emergence of lab-grown diamonds
Generation Z, personalisation, and the rise of licensed collections
Value-led growth amid selective demand and persistent polarisation
Affordable luxury to reshape buying habits
AI-driven customisation is transforming engagement
Global players dominate as local brands fight for visibility
Local jewellers embrace creativity
Sustainable pioneers disrupt traditional norms
Offline retail retains dominance amid trust-led purchases
Traditional and Connected Watches in Taiwan
KEY DATA FINDINGS
Luxury resilience and the drive towards experiential retail
Luxury watch sales remain resilient despite economic headwinds
Tourism trends reshape spending priorities
Premium resilience amid selective demand
Innovation and health trends sustain connected watch growth
The future of high mechanical watches: Value retention and the shift to direct retail
Premium mechanical brands consolidate leadership
Health-driven demand boosts connected watches
Offline retail retains dominance but faces gradual erosion
E-commerce growth concentrated in mid-priced and connected watches
Writing Instruments in Taiwan
KEY DATA FINDINGS
Premiumisation and youth-led lifestyle trends drive value growth
Generation Z drives value growth despite volume decline
Experiential retail boosts category engagement
Pens remain dominant in value terms, while pencils outperform
Taiwan’s premium writing instruments: Leveraging collectability and strategic collaborations to counter digitalisation
Sustainability to become a non-negotiable standard
Creativity and lifestyle drive premiumisation
Global leaders under pressure
Challengers gain momentum
Offline retail maintains dominance but faces pressure
E-commerce growth driven by digital innovation and social engagement
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Accessories
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
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- Costume Jewellery
- Fine Jewellery
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Personal Accessories research and analysis database.
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