Personal accessories in 2024: The big picture
In 2024, the Polish personal accessories market demonstrated a positive recovery after a challenging 2023, bolstered by reduced inflation and broader economic growth. This recovery saw renewed enthusiasm in offline retail, especially within the luxury segment.
2024 key trends
Market polarisation intensified in 2024. With the economic environment stabilising and general wealth on the rise, luxury goods saw greater traction, and many buyers were willing to pay more for higher quality and unique, lasting products.
Competitive landscape
Despite a competitive, fragmented environment with a wide array of smaller brands, leading players in personal accessories further consolidated market share in 2024. Consequently, the market was led by Apart Sp zoo, followed by YES Bizuteria SA, with both players increasing their share.
Retailing developments
Both retail e-commerce and brick-and-mortar outlets performed well in 2024, with the physical shopping experience remaining essential in the industry, particularly for luxury brands. Consequently, leisure and personal goods specialists remained the leading distribution channel in 2024, with a 47% share, with many consumers appreciating viewing goods in person while gaining advice from sales staff.
What next for personal accessories?
Across the forecast period, the Polish market for personal accessories is expected to experience steady growth, with retail sales set to rise at a current value CAGR of 8% (2024 constant value CAGR of 5%). A key driver of value growth will be traditional and connected watches, where smart wearables is expected to record the strongest growth levels.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in Poland?
- Which are the leading brands in Personal Accessories in Poland?
- How significant is tourism in determining sales and demand for Personal Accessories in Poland?
- How are COVID-19 and global recession impacting demand for Personal Accessories in Poland?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in Poland
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
Bags and Luggage in Poland
KEY DATA FINDINGS
Luggage sales decelerate while bags are the best performing category in 2024
Local brand expansion bolstered by consumer demand for domestic goods
The growth and expansion of e-commerce continues across 2024
Sustainability concerns are expected to drive innovation in bags and luggage
Luxury and budget segments are expected to thrive amid market polarisations
Bag and luggage specialists will incorporate technological innovations to remain competitive
Jewellery in Poland
KEY DATA FINDINGS
The rising popularity of vibrant, colourful and detailed jewellery boosts growth in 2024
Cross-industry collaborations between jewellery and fashion brands target Generation Z consumers
Established local leaders continue to increase their share through scale and reach
Affordable jewellery, lab-grown diamonds and non-precious materials are set to drive growth forward
Polish brands are expected to expand internationally across the forecast period
The demand for unique, customisable jewellery and second-hand options is set to rise
Traditional and Connected Watches in Poland
KEY DATA FINDINGS
Traditional watchmakers focus on heritage and craftsmanship to remain competitive against connected watches
The ongoing expansion of the pre-owned watch market shapes buying habits in 2024
Retail e-commerce drives sales of both smartwatches and niche traditional watches
The luxury segment is expected to remain resilient, bolstering growth across the forecast period
There will be an ongoing emphasis on partnerships and high-profile sponsorships
Retail e-commerce is expected to gain ground as brands focus on direct distribution
Writing Instruments in Poland
KEY DATA FINDINGS
Positive growth in 2024, however, the shift towards digitalisation challenges sales
Smaller players and private label grow as consumers increasingly demand affordability
Sustainability and customisation drives the rise of premium writing instruments
Government support and educational investment is expected to boost sales
Local retailers will gain ground through rising awareness and competitive price points
E-commerce is anticipated to see ongoing growth despite the strong position of non-grocery retailers
The following categories and subcategories are included:
Personal Accessories
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
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- Costume Jewellery
- Fine Jewellery
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Personal Accessories research and analysis database.
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