Personal accessories in 2024: The big picture
Despite the rising cost of living in the Netherlands, personal accessories experienced positive retail value growth of 7% in 2024. Although the market experienced a positive uplift, it was more modest than the previous year's growth levels.
2024 key trends
In 2024, product innovation was increasingly focused on both design and durability, while adapting to the changing habits of Dutch consumers. This included more functional offerings, such as backpacks designed to transport pets like cats and dogs.
Competitive landscape
The competitive landscape for personal accessories continued to be led by global brands in 2024, with The Swatch Group Ltd and Apple Computer Benelux BV having the strongest shares. However, there is a high degree of fragmentation, with the leading players having 6% and 5% of retail value share, respectively.
Retailing developments
Retail e-commerce continued to increase its presence in the personal accessories market, reaching retail value share of 29% in 2024. This growth was driven by Dutch consumers who are increasingly accustomed to researching and comparing prices online, enabling them to secure the best deals.
What next for personal accessories?
Across the forecast period, personal accessories will benefit from Dutch consumers' growing interest in both fashion and personal image. In addition, the consumer base for these products is expected to expand further, driven by population growth and shifts in consumer lifestyles and habits.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in Netherlands?
- Which are the leading brands in Personal Accessories in Netherlands?
- How significant is tourism in determining sales and demand for Personal Accessories in Netherlands?
- How are COVID-19 and global recession impacting demand for Personal Accessories in Netherlands?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in the Netherlands
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
Bags and Luggage in the Netherlands
KEY DATA FINDINGS
Technology, functional attributes and fashion innovations drive sales in 2024
Dutch men emerge as a growing consumer base for bags, boosting overall sales
Samsonite BV retains its lead while retail e-commerce gains share
Players are set to invest in unique styles and limited-edition ranges to attract consumers
Bags and luggage tailored for specific uses are expected to drive growth
Sustainability is expected to shape product innovation across the forecast period
Jewellery in the Netherlands
KEY DATA FINDINGS
Fine jewellery leads growth, benefiting from an influx of tourists in 2024
Jewellery is increasingly appealing to Dutch males, driving growth in 2024
Affordability and sustainability drive demand and growth for lab grown diamonds
Males and children are expected to become rising consumer bases within jewellery
Shifts in distribution are set to continue as consumers migrate to retail e-commerce
Affordable lines in jewellery are expected to drive demand across the forecast period
Traditional and Connected Watches in the Netherlands
KEY DATA FINDINGS
Sustained demand is driven by the influx of tourists and interest in fashion
Special and vintage editions drive growth as consumers seek quality designs
As interest grows in high mechanical watches, luxury players invest in the category
Positive growth is expected as consumers reach for affordability, style and design
Pre-owned watches will increasingly be embraced as investments by retailers
Players are expected to place more investment and strategy on retail e-commerce
Writing Instruments in the Netherlands
KEY DATA FINDINGS
Manufacturers invest in products for creative purchases, competing against digitalisation
Players launch special edition products to appeal to collectors
Concerns surrounding sustainability leads manufacturers to invest in eco-friendly goods
Continued investment expected as players look to launch eco-friendly creative products
Brands are expected to launch products that help reduce children's screen time
Retail e-commerce is set to gain share as brands will focus on online strategies
The following categories and subcategories are included:
Personal Accessories
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
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- Costume Jewellery
- Fine Jewellery
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Personal Accessories research and analysis database.
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