Affluent consumers and digital trends drive growth for personal accessories
Personal accessories in the Netherlands saw steady retail current value growth of 4% in 2025, to reach EUR3.3 billion, driven by a growing affluent consumer base and increasing demand for luxury personal accessories. With a forecast CAGR of 5%, sales are expected to reach EUR4.2 billion in 2030. The rise of e-commerce, influencers and social media platforms, and polarisation are key trends shaping personal accessories. As consumers become more cautious with their spending, value for money channels are gaining traction, while mainstream and global brands are expanding their presence through flagship stores.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in Netherlands?
- Which are the leading brands in Personal Accessories in Netherlands?
- How significant is tourism in determining sales and demand for Personal Accessories in Netherlands?
- How are COVID-19 and global recession impacting demand for Personal Accessories in Netherlands?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in the Netherlands
Affluent consumers and digital trends drive growth for personal accessories
Smaller Dutch brands gain traction among consumers
Influencers and social media drive demand for luxury personal accessories
Market polarisation affects value growth of personal accessories
Manufacturers to target emerging consumer groups and market polarisation set to continue
Retail e-commerce expansion to continue alongside investment in flagship stores
Global brands maintain their lead through sustained marketing and product development
Specialist stores lead sales of personal accessories despite growth for retail e-commerce
COUNTRY REPORTS DISCLAIMER
Bags and Luggage in the Netherlands
KEY DATA FINDINGS
Bags and luggage shows resilience amidst trend toward polarisation
Local brands drive sales with quality and affordable luxury products
Smaller brands gain traction with sustainable and artisanal appeal
Small bags become increasingly popular among younger consumers
AI and technological innovations drive growth in bags and luggage
Manufacturers expected to invest in design to drive growth
Segmentation set to increase uptake among men and older consumers
Sustainability and tech innovation to shape product development and drive business growth
Niche brands gain traction with customisation and local production
Legacy brands leverage strong brand recognition and new product launches to drive sales
Retail e-commerce gains traction as consumers seek variety and discounts
Jewellery in the Netherlands
KEY DATA FINDINGS
Growing demand for affordable and fashionable products drives sales of jewellery
Affordable products and influencers drive growth for costume jewellery
Local production, designs and concept fuel consumer demand for challenger brands
Influencers and affordable products set to drive sustained growth
Retail e-commerce expected to continue gaining share as consumer habits shift online
Men and children likely to emerge as new consumer bases
Fragmentation among emerging players and established leaders
Jewellery and watch specialists remains the largest channel despite e-commerce rise
Traditional and Connected Watches in the Netherlands
KEY DATA FINDINGS
Stable growth underpinned by innovation, tourism, and strong exposure
Steady growth as promotional activity in luxury watches remains high
Traditional watches remains dominant, with heritageinspired releases
Marketing investment and craftsmanship messaging shape consumer engagement
Heritageinspired releases and tourism to support future luxury demand
Online purchasing to accelerate growth for connected watches
The Swatch Group and Apple lead with diverse portfolios
Retail ecommerce gains momentum as consumers shift online for information and discounts
Writing Instruments in the Netherlands
KEY DATA FINDINGS
Premium appeal and creative uses sustain growth, with polarisation seen
Special editions drive luxury sales and artistic hobbies contribute to demand
Market polarisation and artistic hobbies shape the performance of writing instruments
Sustainability increasingly evident within writing instruments
Manufacturers to target niche demand as writing instruments faces slow growth
Colouring expected to gain momentum as creative habits evolve
Leading manufacturers maintain share in a fragmented category
Offline retail dominates sales of writing instruments but retail e-commerce rises
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Accessories
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
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- Costume Jewellery
- Fine Jewellery
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Personal Accessories research and analysis database.
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