This report examines how consumers engage with loyalty programmes in a context shaped by disruptive technologies, changing priorities, and shifting expectations. It analyses what drives participation, how value is perceived and where current programmes fall short across key dimensions of loyalty. The findings highlight where businesses need to refine mechanics, improve relevance of rewards and adapt loyalty strategies to evolving behaviours to sustain meaningful engagement and retention.

In 2025, the consumer foodservice industry remains vibrant despite pressures on discretionary spending. Wellness-aligned menus, flavour exploration and beverage personalisation are all considerable drivers for consumer excitement and operator innovation. On top of this, third-party and first-party fulfilment providers are vying for loyalty through a wide and evolving toolset of value propositions.

While consumer foodservice in China registered another positive performance in 2025, growth rates for total current value sales, transactions and outlet numbers fell below those recorded in 2024. The slowdown was partly attributable to maturity and population decline, but also reflected more cautious attitudes to discretionary spending amidst persistent economic uncertainty. With competitive pressures intensifying, operators across the market stepped up efforts to attract and retain customers vi

Built on the latest 2026 insights from Euromonitor International’s Voice of the Consumer survey, this piece combines real-time consumer sentiment with the proprietary Consumer Types framework to uncover how behaviour is evolving. As economic pressures and digital fatigue reshape priorities, it reveals where value, connection and aspiration are being redefined, and how brands can respond.

The US/Israel-Iran war has delivered the steepest shock to global travel since the pandemic. Airspace closures, surging oil prices and shifting consumer behaviour are reshaping demand. Despite acute disruption, travel fundamentals remain resilient—consumers are adapting rather than retreating, redirecting spend toward regional alternatives and absorbing premium fare increases. Strategic recommendations demonstrate pathways for airlines, destinations and OTAs to sustain growth.

The 2026 Iran conflict marks the fourth major economic disruption to global consumer markets in under two decades. While each crisis originated differently, their impacts on consumer markets and behaviour reveal distinct patterns that are vital for mitigation planning. 

Consumer foodservice in Poland performed positively on the whole in 2025, with current value sales, transactions and outlet numbers increasing at healthy rates. The vast majority of categories witnessed solid demand as a more stable inflationary environment gradually strengthened confidence and purchasing power while the trend towards busier lifestyles left people with less time for cooking at home. Together with intense competition, the same factors continued to encourage operators across the m

In 2025, Thailand’s consumer foodservice industry was shaped by persistently high living costs, driving heightened price sensitivity among consumers. While the frequency of eating out remained relatively resilient, spending increasingly shifted towards formats offering perceived value-for-money, including limited-service restaurants, convenience-led foodservice and street stalls/kiosks. At the same time, consumers continued to trade up to more experience-led dining, particularly at weekends and

Travel spending proves resilient as consumers prioritise experiences despite poly-crisis pressures. This Euromonitor briefing reveals how geopolitical volatility reshapes flows towards intra-regional corridors while digital infrastructure becomes a competitive differentiator. Operators must build adaptive models for permanent volatility and reframe value through experiential outcomes.

Inflation continued to affect Greek foodservice in 2025, with value sales declining as operators raised menu prices to cover higher costs for raw materials, energy, and wages. This led to reduced restaurant footfall, as both locals and tourists favoured supermarket purchases for meals and drinks, shifting coffee consumption towards home. The rise of home delivery and takeaway, initially accelerated by COVID-19, has become entrenched, with over 30% of outlets offering delivery through their own f

In 2025, Turkey’s consumer foodservice industry continued to navigate high inflation and rising operating costs. Diners increasingly favoured takeaway, delivery, and quick-service formats, while premium and experiential dining remained appealing to affluent locals and tourists. Operators responded by innovating menus, offering smaller portions, and integrating healthier or customisable options. Moving forward, digital ordering , innovative dining experiences and sustainability will be central to

Consumer foodservice in Ukraine recorded positive foodservice value growth in 2025, driven primarily by inflation-led price increases rather than a full recovery in outlet traffic. Operators continued to navigate wartime disruption, energy instability and labour shortages, which increased operating costs and prompted accelerated menu price adjustments. Demand remained supported by consumers’ need for convenient, affordable meals and accessible social experiences. Delivery, takeaway and digital o

Consumer foodservice value sales continued to grow in current terms in Taiwan in 2025 but became more polarized. Consumers traded up to premium, experiential dining and upscale meals for special occasions, while seeking strong value options in convenience stores, limited-service restaurants and street food stalls and kiosks for everyday consumption. This trend reflected both rising living costs and a fragmented, intensely competitive market where independent and chained operators constantly revo

In 2025, consumer foodservice in Ireland continued its post-pandemic recovery, driven by digital convenience, sustainability, and evolving consumer priorities. Delivery and takeaway services surged as tech adoption accelerated, making app-based ordering and loyalty programmes mainstream. Chains strengthened their dominance through aggressive franchising and partnerships, while independents leveraged niche offerings and local sourcing to stay competitive. Health-conscious dining and eco-friendly

In 2025, consumer foodservice in Denmark continued to grow in value terms, supported by resilient consumer demand and a rebound in tourism. Inflation remained visible in menu prices, but operators successfully balanced value-for-money propositions with experience-driven dining, encouraging consumers to continue eating out. Growth was led by chained operators, which benefited from scale, digital integration, loyalty programmes and expansion into high-traffic locations, while many independents fac

Consumer foodservice in Finland recorded only marginal growth in 2025, reflecting continued weakness in the domestic economy and cautious consumer spending. Although inflation has largely normalised following the peak experienced earlier in the review period, economic uncertainty and stagnating GDP continued to weigh on consumer confidence. As a result, many consumers remained reluctant to increase discretionary spending, including on foodservice. Limited-service restaurants performed relatively

In 2025, Israel’s consumer foodservice industry experienced a significant decline in value sales, driven by the ongoing regional conflict, and a sharp decline in both local and tourist demand. The war’s impact on daily life, coupled with rising costs and economic uncertainty, led to reduced discretionary spending and a marked drop in restaurant reservations and footfall across all channels. Despite these challenges, the sector demonstrated resilience through rapid digital transformation, innovat

Consumer foodservice in Norway saw further growth in current value sales in 2025, albeit at a slower rate than in the previous years of the review period. Foodservice value sales growth was supported by menu price increases, premiumisation and sustained consumer demand for dining experiences. While cost inflation continued to pressure operators, higher average spending per visit supported overall expansion in the market. Experience-led concepts, hybrid entertainment venues and health-orientated

Consumer foodservice in Morocco recorded positive current value growth in 2025, supported by rising demand, easing inflation, expanding chained networks and evolving consumer expectations. Eatin continued to be popular, due to the strong cultural role that shared meals play, while delivery and drive-through registered healthy value growth in major cities. Digitisation plays in increasing role in limitedservice restaurants, while cafés/bars benefit from growing coffee culture and tourism. Fullser

In 2025, consumer foodservice in Hungary is navigating a resilient yet challenging landscape, Following a difficult, inflationary period, the sector is experiencing a structural shift towards efficiency, with a rise in limited-service restaurants and a decline in overall outlet numbers. Small neighbourhood bars and traditional full-service restaurants continue to be under pressure from high costs. At the same time, chains continue to expand, with new chains such as Five Guys and Wendy's actively

Consumer foodservice in Slovakia faced a difficult year in 2025, as new legislative challenges, less favourable weather conditions compared with 2024, and more cautious consumer spending negatively affected the market. Rising costs meant that operators increasingly relied on promotional activities, including social events and marketing campaigns, to help bolster weakening sales. This placed pressure on many local entrepreneurs who were still slowly recovering from the aftermath of the pandemic,

In 2025, consumer foodservice in Nigeria was impacted by high inflation and weak consumer purchasing power. Demand shifted towards affordable, value-led formats such as street stalls/kiosks and limited-service restaurants, supported by urbanisation, population growth and a rising preference for convenience. Third-party delivery platforms, including Glovo and Chowdeck, strengthened digital ordering and at-home consumption, while cafés and bars benefited from a growing social drinking culture. Com

Colombia’s consumer foodservice industry continues to show resilience in 2025, despite a challenging environment defined by rising labour costs, higher taxes, increasing food prices, and higher rents and utility costs, supported by a consumer base receptive to new offerings and by strengthened relationships with restaurants. Within an increasingly complex real estate context, the development of more disruptive outlets is expected, featuring co-branding schemes between complementary brands that e

Singapore’s consumer foodservice market recorded a stable performance in 2025, supported by resilient everyday dining habits despite rising living costs that made consumers increasingly selective about discretionary spending. Demand was shaped by a stronger focus on value, with takeaway and delivery continuing to play an important role in routine consumption, while dine-in occasions became more concentrated around experiences that justified higher spend. Inflationary pressures drove operators to