The global FMCG market is projected to grow by 4.6% in current value terms to reach USD6.6 trillion. Growth is largely price led and financial concerns are weighing heavily on consumer behaviour given sustained cost-of-living pressures. Opportunities lie in emerging markets, health and wellness trends, and e-commerce. Key growth industries include soft drinks and beauty and personal care.

Foodservice companies are navigating disruption driven by emerging technologies, shifting economic conditions and evolving consumer expectations. This report examines the strategies brands are adopting to stay competitive and build consumer loyalty in an uncertain, rapidly changing landscape. It also features case studies from leading global players, showcasing real world examples of adaptation and innovation.

Restaurant Brands International is a global consumer foodservice holding company made up of four brands: Burger King, Tim Hortons, Popeyes Louisiana Kitchen and Firehouse Subs. While North America still dominates RBI’s sales, the company is expanding in other regions of the world, as shown by its plans to open more than 500 Firehouse Subs outlets in Brazil over the next 10 years, although it is also investing heavily in its existing Burger King network under its “Reclaim the Flame” programme.

McDonald’s is the leading player in the global consumer foodservice market in value sales terms. It is a strong number one in the burger limited-service restaurants channel as well as having a smaller presence in cafés/bars. While North America accounts for a major portion of its sales, McDonald’s also has a major global presence. It continues to develop its strong pick-up and delivery operations as well as innovating with digital and AI solutions.

Domino’s is the leading player in global pizza limited-service restaurants (LSR). While the US still accounts for around half of its worldwide sales, Domino’s has much bigger shares in the pizza LSR channel in a number of other countries, including the UK, Australia and India. Under its “Hungry for MORE” programme, Domino’s is looking to debut at least two major new product launches a year, implement ongoing operational efficiencies and maintain an attractive value offering for its customers.

In 2024, consumer foodservice in Morocco recorded growth in value terms, demonstrating notable resilience. This positive performance was driven by a combination of economic recovery, evolving consumer preferences, and the continued expansion of outlets. A key driver of growth was the ongoing rise of chained foodservice brands, which broadened their presence and captured nearly 19% of value share, an increase from previous years. These brands benefit from standardised offerings, digital ordering

As fintech companies increasingly drive innovation in card loyalty programmes, creating more value for consumers and merchants alike, understanding the evolving landscape of card loyalty programme innovation is crucial for issuers to remain competitive. Personalisation, digital-centric and merchant partnerships are all shaping the card loyalty space.

Consumer foodservice in India continued its steady expansion in 2024, shaped by evolving consumer behaviour rather than significant volume gains. The fusion of hybrid work models and staggered meal patterns helped drive consistent activity across quick-service, cloud kitchens, and cafés throughout the day. Consumers demanded greater value, often opting for combo meals, loyalty offers, and bundled snacks, while showing a willingness to pay premiums for sustainability, local ingredients, and healt

In a landscape of rising costs and greater consumer expectations, this report explores why discounting is not a sustainable strategy for travel businesses. Instead, it presents premiumisation as a scalable, value-led approach to meet the demands of cost-conscious yet experience-driven travellers. Drawing on travel industry data and case studies from airlines, hotels and intermediaries, it outlines how businesses can deliver relevance, emotional impact and profitability beyond affordability.

This report examines leading fintech and start-up players across key service industries, highlighting the rising influence of orchestration platforms, agentic commerce and embedded loyalty. It emphasises growing investments driving innovation, hyper-personalised rewards and a transformation in customer engagement.

Consumer foodservice grew in 2024 despite economic uncertainties and high inflation. Transactions recovery shows high demand but consumers are trading down and spending cautiously. Digitalisation assists restaurant operators to make strategic decisions and navigate market challenges and consumer preferences. Consumer expectations are for added value and ensuring their money is well spent. High competition creates a dynamic environment with constant innovation in products, services and occasions.

Consumer foodservice in Switzerland saw a slump in 2024, with value sales in a small sub-decimal negative-figure slump. Meanwhile, outlets saw marginal growth in numbers, while transactions saw small sales however, both saw a lower performance than witnessed in 2023. Compared to 2022 figures, on the other hand, value sales and transaction numbers were notably higher, while unit numbers were in a negative trend, so numbers of units have been recovering, even though transactions have slowed down.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

2024 marked the third year since Russia's invasion of Ukraine, a backdrop that continued to shape the growth and development of the foodservice market in the country. Foodservice sales saw strong growth in current value terms in 2024 but also in terms of the volume of transactions. However, despite this, sales still remained well below 2022 levels in volume terms, albeit with the number of outlets and transactions rebounding significantly through 2023–2024. High inflation and infrastructure chal

Consumer foodservice maintained positive value growth in Nigeria in 2024, with outlets also maintaining small growth in numbers, while transactions remained low compared to the 2021-2022 period. Consumers’ purchasing power has declined strongly, due to various factors such as the removal of the fuel subsidy within Nigeria, disruption in supply chains, climate change, and devaluation of the local currency. All these factors have resulted in high costs for food, compounded by consumers’ weakened s

Consumer foodservice in Germany has faced a number of challenges. Since the pandemic, the industry has been impacted by major price increases due to inflation, including the impact of the war in Ukraine, leading to rising prices of food and beverages, but even more so, in terms of energy prices, where Germany has traditionally relied on cheap imports of gas and oil from Russia.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

In 2024, the overall performance of consumer foodservice in Indonesia showed a slowdown in value sales growth compared to the previous year, with mixed performances across channels. Street stalls/kiosks continued to experience strong growth in 2024, while full-service restaurants recorded positive but flat sales growth. The industry continued to face multiple headwinds from weakened consumer purchasing power, especially among the low- to mid-income segments, and the boycott of global brands amon

Despite recording a positive performance in 2024, value growth of consumer foodservice in South Africa continued to slow. Local consumers faced several challenges in the first half of 2024, including political uncertainty, elevated food and fuel prices and high interest rates. Annual consumer price inflation was 5.6% in February 2024. However, after the national elections in May and the establishment of the Government of National Unity (GNU), this figure was down to 2.8% by October, the lowest r

Consumer foodservice in Brazil saw a slowing of growth in terms of current value sales and transaction volumes in 2024, along with a decline in outlet numbers. This year continued to be challenging for operators in Brazil, especially for smaller and independent players, mostly family-owned businesses. Rising costs was one of the main challenges. Inflation on food and beverages showed an accumulated price variation higher than the country’s general inflation index. What was behind the increase in

In 2024, consumer foodservice in Mexico observed a positive performance, with growth in sales in current value terms, transaction volumes, and outlet numbers. Both national and international brands of chained players were highly active in expanding their outlet numbers and investing in renewing their brands and locations. Examples of this include specialist coffee and tea shops such as Tim Hortons, Caffenio, and Tierra Garat, which have all been expanding their geographic presence at a rapid pac

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

Inhalation - one of the most common modes of consumption globally - is undergoing a rapid transformation. This report assesses the significant risks for those companies who fail to address that change and the huge opportunities for those who can leverage science, technology and new substance frontiers to reimagine inhalation’s role in future societies.