Consumer foodservice in 2024: The big picture
2024 marked the third year since Russia's invasion of Ukraine, a backdrop that continued to shape the growth and development of the foodservice market in the country. Foodservice sales saw strong growth in current value terms in 2024 but also in terms of the volume of transactions.
2024 key trends
Fast food brands played a key role in driving the recovery of Ukraine’s consumer foodservice market in 2024. Demand for quick, affordable dining and takeaway options stayed strong as consumers sought value and some form of normalcy.
Competitive landscape
Chained operators, especially within limited-service restaurants and full-service restaurants, generally fared better and expanded faster than independent operators in 2024. Backed by stronger capital, chained brands were among the first to reopen after the initial shock following Russia's invasion of Ukraine and since then have been aggressively growing in both existing and new regions.
Independent foodservice developments
Dine-in traffic at independent restaurants remained below pre-war levels, and many venerable independent full-service restaurants struggled or closed over the course of 2024?. In Kyiv, for example, several well-known eateries that had been local fixtures for years shuttered their doors as they were unable to sustain operations amid rising costs and periodic security concerns.
What next for consumer foodservice?
Operators within Ukraine’s consumer foodservice market are cautiously optimistic but this is tempered by uncertainty. On one hand, many operators have proven that they can adapt to the extreme challenges facing the country, such as operating under air raid alarms, coping with blackouts, sourcing supplies amid logistics disruptions, and flexibly managing costs.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cafés/Bars
- Full-Service Restaurants
- Limited-Service Restaurants
- Self-Service Cafeterias
- Street Stalls/Kiosks
- Consumer Foodservice by Location
If you're in the Consumer Foodservice industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Foodservice in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Foodservice in Ukraine?
- Which are the leading brands in Consumer Foodservice in Ukraine?
- How are multinational and local operators competing and expanding in Ukraine?
- How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Ukraine?
- How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Consumer Foodservice in Ukraine? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Consumer Foodservice in Ukraine
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
Cafés/Bars in Ukraine
KEY DATA FINDINGS
Cafés/bars remain resilient but Russia’s war continues to present challenges
Bars/pubs forced to adapt to the new reality
Specialist coffee and tea shops facing competition from other channels
Cafés/bars projected to see a full sales recovery
Players will need to adapt to changing market demands
New technology could help improve business models within cafés/bars
Full-Service Restaurants in Ukraine
KEY DATA FINDINGS
Despite challenges full-service restaurants continue on the path to recovery
Localisation strategies prove popular against a wave of patriotism
Full-service restaurants continue to face significant challenges
Optimism remains despite the ongoing war in Ukraine
Players may need to innovate to retain the interest of diners
Sustainability concerns expected to inform business strategies
Limited-Service Restaurants in Ukraine
KEY DATA FINDINGS
McDonald’s shows commitment to the market with new outlet openings
Players adapt to the needs and demands of locals
Price and convenience remain key concerns for Ukrainians
Chicken and burgers likely to remain top choices
Players likely to focus on delivery and takeaway services to drive growth
Players expected to focus on giving back
Self-Service Cafeterias in Ukraine
KEY DATA FINDINGS
Self-service cafeterias on the path to recovery despite significant challenges
Silpo Resto finds success with themed outlets but delivery sales remain important
Many players continue to focus on traditional menus to attract diners
Offering quality menus at affordable prices will be key
Players could explore new service models to expand their reach
Sustainability and community initiatives likely to feature in company strategies
Street Stalls/Kiosks in Ukraine
KEY DATA FINDINGS
Street stalls/kiosks benefit from convenience and affordability
Buy local trend favours independent operators
Kebab and shawarma remain the most popular menu options
Food festivals could help drive growth
Street stalls/kiosks expected to offer more payment options in the future
Bright outlook for the channel
Consumer Foodservice By Location in Ukraine
KEY DATA FINDINGS
Russia’s war continues to have a big impact on foodservice locations in Ukraine
Opportunities remain in retail and leisure locations
Standalone operators benefit from their flexibility
Domestic leisure and tourism could help kickstart a recovery
Travel locations set to benefit from the rise of drive-through services
Railway stations offer new opportunities for foodservice operators
The following categories and subcategories are included:
Consumer Foodservice
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- Chained Consumer Foodservice
- Independent Consumer Foodservice
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- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
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- Chained Full-Service Restaurants
- Independent Full-Service Restaurants
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- Chained Asian Full-Service Restaurants
- Independent Asian Full-Service Restaurants
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- Chained European Full-Service Restaurants
- Independent European Full-Service Restaurants
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- Chained Latin American Full-Service Restaurants
- Independent Latin American Full-Service Restaurants
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- Chained Middle Eastern Full-Service Restaurants
- Independent Middle Eastern Full-Service Restaurants
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- Chained North American Full-Service Restaurants
- Independent North American Full-Service Restaurants
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- Chained Pizza Full-Service Restaurants
- Independent Pizza Full-Service Restaurants
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- Chained Other Full-Service Restaurants
- Independent Other Full-Service Restaurants
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- Chained Limited-Service Restaurants
- Independent Limited-Service Restaurants
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- Chained Asian Limited-Service Restaurants
- Independent Asian Limited-Service Restaurants
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- Chained Bakery Products Limited-Service Restaurants
- Independent Bakery Products Limited-Service Restaurants
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- Chained Burger Limited-Service Restaurants
- Independent Burger Limited-Service Restaurants
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- Chained Chicken Limited-Service Restaurants
- Independent Chicken Limited-Service Restaurants
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- Chained Convenience Stores Limited-Service Restaurants
- Independent Convenience Stores Limited-Service Restaurants
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- Chained Fish Limited-Service Restaurants
- Independent Fish Limited-Service Restaurants
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- Chained Ice Cream Limited-Service Restaurants
- Independent Ice Cream Limited-Service Restaurants
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- Chained Latin American Limited-Service Restaurants
- Independent Latin American Limited-Service Restaurants
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- Chained Middle Eastern Limited-Service Restaurants
- Independent Middle Eastern Limited-Service Restaurants
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- Chained Pizza Limited-Service Restaurants
- Independent Pizza Limited-Service Restaurants
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- Chained Other Limited-Service Restaurants
- Independent Other Limited-Service Restaurants
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- Chained Self-Service Cafeterias
- Independent Self-Service Cafeterias
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- Chained Street Stalls/Kiosks
- Independent Street Stalls/Kiosks
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- Consumer Foodservice Through Standalone
- Consumer Foodservice Through Leisure
- Consumer Foodservice Through Retail
- Consumer Foodservice Through Lodging
- Consumer Foodservice Through Travel
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- Takeaway Online Ordering
- Takeaway Offline Ordering
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- First-Party Delivery Services
- Third-Party Delivery Services
- Delivery Offline Ordering
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- Drive-Through
- Eat-In
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- Takeaway Online Ordering
- Delivery Online Ordering
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- Takeaway Offline Ordering
- Delivery Offline Ordering
- Drive-Through
- Eat-in
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Consumer Foodservice
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.
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This report originates from Passport, our Consumer Foodservice research and analysis database.
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