Consumer foodservice in 2024: The big picture
After a rapid post-pandemic recovery, the performance of consumer foodservice in the Netherlands in 2024 was disappointing. This was particularly evident in the first half of the year due to adverse weather conditions.
2024 key trends
In terms of fulfilment, consumer foodservice remained dynamic. After a decline during the previous year, takeaway recorded a minor increase in value RSP in 2024, mainly driven by strong price increases.
Competitive landscape
In a fragmented competitive landscape, McDonald’s remained the undisputed leader in foodservice in the Netherlands in 2024. However, as its menu prices have increased dramatically over the past three years, loyal customers have begun to question whether the company still offers value for money.
Independent foodservice developments
For many independent foodservice companies, 2024 was a challenging year. In terms of foodservice RSP, independents outperformed chained players.
What next for consumer foodservice?
Over the forecast period, the influence of the so-called convenience generations (millennials and Generation Z) will become even more important. With more disposable income as they advance in their careers, the preferred lifestyles of these consumers will further transform consumer foodservice in the Netherlands, as they will expect multiple fulfilment formats, new experiences and trendy food concepts.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cafés/Bars
- Full-Service Restaurants
- Limited-Service Restaurants
- Self-Service Cafeterias
- Street Stalls/Kiosks
- Consumer Foodservice by Location
If you're in the Consumer Foodservice industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Foodservice in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Foodservice in Netherlands?
- Which are the leading brands in Consumer Foodservice in Netherlands?
- How are multinational and local operators competing and expanding in Netherlands?
- How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Netherlands?
- How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Consumer Foodservice in Netherlands? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Consumer Foodservice in the Netherlands
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
Cafés/Bars in the Netherlands
KEY DATA FINDINGS
Cafés/bars achieves growth in 2024 but continues to face challenges
Traditional brown bars are slowly disappearing as they are considered outdated
Changing attitudes to alcohol consumption poses challenges for the category
The number of outlets will see further decline over the forecast period
Bars/pubs will switch focus as consumer behaviour evolves
Specialist coffee and tea shops will become increasingly visible in the coming years
Full-Service Restaurants in the Netherlands
KEY DATA FINDINGS
Consumers turned off by high prices in full-service restaurants in 2024
Outlet expansion sees chained pizza full-service restaurants register growth
Full-service restaurants turn to ready-made components to increase profit margins
Growth in full-service restaurants will be driven by chained restaurants over the forecast period
Full-service restaurants will seek to diversify income streams to boost profit margins
Reduction of food waste set to become a focal point as the costs of ingredients rise
Limited-Service Restaurants in the Netherlands
KEY DATA FINDINGS
Limited-service restaurants show positive growth in 2024, although the number of outlets declines
Chained players outperform independents thanks to better resources
McDonald’s retains top position but faces ongoing competition, especially from Domino’s
Healthy growth forecast for limited-service restaurants
Third-party delivery will be major driver of sales for the category in the coming years
Investments in new technologies are key to achieving growth
Self-Service Cafeterias in the Netherlands
KEY DATA FINDINGS
Healthy RSP growth for self-service cafeterias in 2024
La Place remains the undisputed leader ahead of Ikea
Ikea Restaurant offers meat-free value-for-money menus
Profitability will remain a challenge as costs continue to rise
Dine-in consumption will be the main focus for self-service cafeterias in the years ahead
Changes ahead for leading player La Place
Street Stalls/Kiosks in the Netherlands
KEY DATA FINDINGS
Street stalls/kiosks remains underdeveloped in 2024
Kiosk chain remains the leading payer due to its presence at train stations
NS Group promotes sustainability and healthy choices to attract interest
Modest increase likely for foodservice RSP as the category faces strong competition
Limited options for street stalls/kiosks to develop new fulfilment options
Competition set to intensify at major public transport hubs
Consumer Foodservice By Location in the Netherlands
KEY DATA FINDINGS
Lower-than-expected incoming tourism limits growth of consumer foodservice by location in 2024
McDonald’s remains the leading player overall, combining multiple types of fulfilment
Domino’s expands its network of outlets to improve nationwide coverage
Grocery retailers will step up their efforts in an attempt to vie for share
Consumer foodservice through travel will see positive development
Consumer foodservice players will seek to offer convenience and special experiences
The following categories and subcategories are included:
Consumer Foodservice
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- Chained Consumer Foodservice
- Independent Consumer Foodservice
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- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
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- Chained Full-Service Restaurants
- Independent Full-Service Restaurants
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- Chained Asian Full-Service Restaurants
- Independent Asian Full-Service Restaurants
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- Chained European Full-Service Restaurants
- Independent European Full-Service Restaurants
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- Chained Latin American Full-Service Restaurants
- Independent Latin American Full-Service Restaurants
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- Chained Middle Eastern Full-Service Restaurants
- Independent Middle Eastern Full-Service Restaurants
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- Chained North American Full-Service Restaurants
- Independent North American Full-Service Restaurants
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- Chained Pizza Full-Service Restaurants
- Independent Pizza Full-Service Restaurants
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- Chained Other Full-Service Restaurants
- Independent Other Full-Service Restaurants
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- Chained Limited-Service Restaurants
- Independent Limited-Service Restaurants
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- Chained Asian Limited-Service Restaurants
- Independent Asian Limited-Service Restaurants
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- Chained Bakery Products Limited-Service Restaurants
- Independent Bakery Products Limited-Service Restaurants
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- Chained Burger Limited-Service Restaurants
- Independent Burger Limited-Service Restaurants
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- Chained Chicken Limited-Service Restaurants
- Independent Chicken Limited-Service Restaurants
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- Chained Convenience Stores Limited-Service Restaurants
- Independent Convenience Stores Limited-Service Restaurants
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- Chained Fish Limited-Service Restaurants
- Independent Fish Limited-Service Restaurants
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- Chained Ice Cream Limited-Service Restaurants
- Independent Ice Cream Limited-Service Restaurants
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- Chained Latin American Limited-Service Restaurants
- Independent Latin American Limited-Service Restaurants
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- Chained Middle Eastern Limited-Service Restaurants
- Independent Middle Eastern Limited-Service Restaurants
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- Chained Pizza Limited-Service Restaurants
- Independent Pizza Limited-Service Restaurants
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- Chained Other Limited-Service Restaurants
- Independent Other Limited-Service Restaurants
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- Chained Self-Service Cafeterias
- Independent Self-Service Cafeterias
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- Chained Street Stalls/Kiosks
- Independent Street Stalls/Kiosks
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- Consumer Foodservice Through Standalone
- Consumer Foodservice Through Leisure
- Consumer Foodservice Through Retail
- Consumer Foodservice Through Lodging
- Consumer Foodservice Through Travel
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- Takeaway Online Ordering
- Takeaway Offline Ordering
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- First-Party Delivery Services
- Third-Party Delivery Services
- Delivery Offline Ordering
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- Drive-Through
- Eat-In
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- Takeaway Online Ordering
- Delivery Online Ordering
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- Takeaway Offline Ordering
- Delivery Offline Ordering
- Drive-Through
- Eat-in
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Consumer Foodservice
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.
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This report originates from Passport, our Consumer Foodservice research and analysis database.
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