Mixed picture for consumer foodservice in 2025
Consumer foodservice in the Netherlands recorded positive growth in 2025 as consumer spending power improved and warm spring and summer weather boosted sales. However, consumer confidence in the economy remains low, putting the brakes on the category's growth. The category also suffers from low profit margins, which means that, despite overall growth in foodservice RSP, there has been a further increase in bankruptcies. Many restaurants, bars and cafés are no longer profitable and are forced to close their doors. This illustrates a growing divide within consumer foodservice. Businesses that respond well to changing market conditions, adapt easily, or develop innovative new concepts still thrive. However, many businesses also struggle to survive and are burdened by growing debt because they are unwilling or unable to make the transition.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cafés/Bars
- Full-Service Restaurants
- Limited-Service Restaurants
- Self-Service Cafeterias
- Street Stalls/Kiosks
- Consumer Foodservice by Location
If you're in the Consumer Foodservice industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Foodservice in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Foodservice in Netherlands?
- Which are the leading brands in Consumer Foodservice in Netherlands?
- How are multinational and local operators competing and expanding in Netherlands?
- How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Netherlands?
- How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Consumer Foodservice in Netherlands? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Consumer Foodservice in the Netherlands
Mixed picture for consumer foodservice in 2025
KEY DATA FINDINGS
Foodservice faces further rise in costs in 2025
Growth of delivery and takeaway under pressure
McDonald's launches new AI feature which creates unique family story
Evolving habits will benefit foodservice in the years ahead
Technology will help reward and attract new and returning customers
Technology will help to streamline operations and make it more sustainable
McDonald’s leads in a competitive field
Domestic player Wakuli enjoys growth
Aggressive expansion of outlets for Johnny's Burger Co
Chains outperform independents in 2025
Convenience set to drive transformation and growth in Dutch foodservice
DISCLAIMER
Cafés/Bars in the Netherlands
KEY DATA FINDINGS
Positive growth for Dutch cafés and bars in 2025 despite outlet decline
Decline in number of outlets, but RSP shows growth
Specialist coffee and tea shops sees highest growth
Online ordering is less common, but growing rapidly
Positive outlook for cafés/bars, although inflation is a significant factor
Specialist coffee and tea shops will boost the popularity of takeaway
Traditional Dutch pubs will struggle, but there may be opportunities for a revival
Consumers turned off by higher prices at McCafé outlets
Wakuli coffee bars challenge Starbucks
Chains focus on selling added-value menu items
Full-Service Restaurants in the Netherlands
KEY DATA FINDINGS
Growth amid rising costs and evolving consumer preferences
Full-service restaurants see growth in 2025, but independents see fewer transactions
Growing interest in exotic new cuisines drives growth of other full-service restaurants
Increased costs make it difficult to deliver value for money
Modest growth expected for full-service restaurants
Full-service restaurants will create additional streams of income through take-away and home delivery
New player Gyojasang offers Korean food, different types of entertainment and events
Van der Valk remains the largest player, gaining share in 2025
Gustoso Gruppo invests in expansion of its ’t Zusje chain
Long-term growth for chains, but independents dominate
Limited-Service Restaurants in the Netherlands
KEY DATA FINDINGS
Rising costs and competition challenge value proposition for limited-service restaurants in the Netherlands
High prices remain an issue for limited-service restaurants
Ice cream limited service restaurants offer affordable indulgence
Rising costs of ingredients impacts the affordability of category
Outlook remains positive, although inflation will remain a significant factor
Steady growth predicted for delivery
K-Food set to be a key trend over the forecast period
McDonald’s leads, but growth is limited
Bram Ladage achieves growth through expansion of number of outlets
New entrepreneurs choose to be franchisees rather than independent
Self-Service Cafeterias in the Netherlands
KEY DATA FINDINGS
Rising costs drive value sales in Dutch self-service cafeterias in 2025
Higher costs lead to value growth in 2025
Chained self-service cafeterias outperform independent outlets
Even larger players have to make changes due to rising costs
Moderate growth expected over the forecast period
Players will seek to reach younger consumers with more takeaway and delivery options
La Place uses well-known chefs to create new dishes for its menu
Leading player La Place implements a new strategy
Hema also achieves value growth by offering fresh food in a cosy setting
Chained outlets generate most value sales, but independents hold significant share
Street Stalls/Kiosks in the Netherlands
KEY DATA FINDINGS
Chains decline in 2025 as independents innovate amid retail competition
Street stalls/kiosks remains a relatively underdeveloped category
Independents develop new menu items to help stand out from the crowd
Increased competition from grocery retailers threatens category growth
Street stalls/kiosks set to face restrictions
New players will offer multiple types of fulfilment to attract interest
NS Group tests innovations and concepts at special Kiosk outlet
NS Group remains the leading player in chained street stalls/kiosks, but loses share in 2025
NS Group promotes sustainability and healthy choices to attract interest
Independents remain dominant for sales
Consumer Foodservice By Location in the Netherlands
KEY DATA FINDINGS
Travel and leisure-driven foodservice fuels growth in the Netherlands
Foodservice through travel outpaces lodging, boosted by tourism recovery and social media influence
Consumers look for special food experiences during travel and leisure time
On-the-go consumption offers different locations new opportunities
Operators of travel-related locations will invest in new locations for foodservice outlets
Standalone consumer foodservice will likely see average growth
VAT increase in 2026 could limit the growth of lodging, leisure and travel locations
Ageing population more likely to spend money on travel and leisure
McDonald’s remains one of the leaders in non-standalone
Domino’s Pizza and New York Pizza are significant players in standalone locations
DISCLAIMER
The following categories and subcategories are included:
Consumer Foodservice
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- Chained Consumer Foodservice
- Independent Consumer Foodservice
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- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
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- Chained Full-Service Restaurants
- Independent Full-Service Restaurants
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- Chained Asian Full-Service Restaurants
- Independent Asian Full-Service Restaurants
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- Chained European Full-Service Restaurants
- Independent European Full-Service Restaurants
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- Chained Latin American Full-Service Restaurants
- Independent Latin American Full-Service Restaurants
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- Chained Middle Eastern Full-Service Restaurants
- Independent Middle Eastern Full-Service Restaurants
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- Chained North American Full-Service Restaurants
- Independent North American Full-Service Restaurants
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- Chained Pizza Full-Service Restaurants
- Independent Pizza Full-Service Restaurants
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- Chained Other Full-Service Restaurants
- Independent Other Full-Service Restaurants
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- Chained Limited-Service Restaurants
- Independent Limited-Service Restaurants
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- Chained Asian Limited-Service Restaurants
- Independent Asian Limited-Service Restaurants
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- Chained Bakery Products Limited-Service Restaurants
- Independent Bakery Products Limited-Service Restaurants
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- Chained Burger Limited-Service Restaurants
- Independent Burger Limited-Service Restaurants
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- Chained Chicken Limited-Service Restaurants
- Independent Chicken Limited-Service Restaurants
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- Chained Convenience Stores Limited-Service Restaurants
- Independent Convenience Stores Limited-Service Restaurants
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- Chained Fish Limited-Service Restaurants
- Independent Fish Limited-Service Restaurants
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- Chained Ice Cream Limited-Service Restaurants
- Independent Ice Cream Limited-Service Restaurants
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- Chained Latin American Limited-Service Restaurants
- Independent Latin American Limited-Service Restaurants
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- Chained Middle Eastern Limited-Service Restaurants
- Independent Middle Eastern Limited-Service Restaurants
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- Chained Pizza Limited-Service Restaurants
- Independent Pizza Limited-Service Restaurants
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- Chained Other Limited-Service Restaurants
- Independent Other Limited-Service Restaurants
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- Chained Self-Service Cafeterias
- Independent Self-Service Cafeterias
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- Chained Street Stalls/Kiosks
- Independent Street Stalls/Kiosks
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- Consumer Foodservice Through Standalone
- Consumer Foodservice Through Leisure
- Consumer Foodservice Through Retail
- Consumer Foodservice Through Lodging
- Consumer Foodservice Through Travel
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- Takeaway Online Ordering
- Takeaway Offline Ordering
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- Delivery Excluding Fees
- Delivery Fees
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- First-Party Delivery Services
- Third-Party Delivery Services
- Delivery Offline Ordering
- Drive-Through
- Eat-In
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- Takeaway Online Ordering
- Delivery Online Ordering
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- Takeaway Offline Ordering
- Delivery Offline Ordering
- Drive-Through
- Eat-in
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Consumer Foodservice
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.
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This report originates from Passport, our Consumer Foodservice research and analysis database.
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