Select Country Report
Consumer foodservice in 2024: The big picture
In 2024, consumer foodservice in the Philippines showed resilience, driven by the country’s growing middle class and their increasing preference for dining out as the local economy strengthens. The category grew steadily, with local consumers continuing to prioritise experiences and convenience in their dining choices.
2024 key trends
With the revival of eat-in behaviour, delivery inevitably declined in current value terms in 2024. However, food deliveries have become incorporated into the everyday lives of Filipino consumers.
Competitive landscape
The competitive landscape in 2024 remained dynamic. Jollibee Foods Corp remained the leading player in consumer foodservice overall, ahead of multinational McDonald’s, underpinned by the success of its eponymous brand.
Independent foodservice developments
Independent consumer foodservice in the Philippines registered significantly slower growth across all metrics in 2024, as the impact of inflation meant that players were forced to pass on some of their increased operating costs to consumers.
What next for consumer foodservice?
Looking ahead, consumer foodservice in the Philippines is expected to continue to enjoy steady growth as Filipinos become increasingly willing to spend on eating out and experiences in general. This will be the result of lessening inflationary pressures, which will have a positive impact on household spending.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cafés/Bars
- Full-Service Restaurants
- Limited-Service Restaurants
- Self-Service Cafeterias
- Street Stalls/Kiosks
- Consumer Foodservice by Location
If you're in the Consumer Foodservice industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Foodservice in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Foodservice in Philippines?
- Which are the leading brands in Consumer Foodservice in Philippines?
- How are multinational and local operators competing and expanding in Philippines?
- How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Philippines?
- How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Consumer Foodservice in Philippines? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Consumer Foodservice in the Philippines
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2024
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2019-2024
Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2019-2024
Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2024
Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2019-2024
Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2019-2024
Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2024
Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2024
Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2024
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2024-2029
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Cafés/Bars in the Philippines
KEY DATA FINDINGS
Increase in consumer mobility sustains growth of café/bars
Coffee industry in the Philippines faces significant challenges in 2024
Affordable coffee is on the rise, driven by grab-and-go start-ups
Players will explore new formats, helping cafés/bars to sustain growth
Starbucks will continue to lead the category amid increasing competition from smaller players
Convenience stores could pose a threat to coffee shops in the coming years
Table 14 Cafés/Bars by Category: Units/Outlets 2019-2024
Table 15 Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 16 Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 17 Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 18 Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 19 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024
Table 20 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2020-2024
Table 21 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2021-2024
Table 22 Forecast Cafés/Bars by Category: Units/Outlets 2024-2029
Table 23 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2024-2029
Table 24 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2024-2029
Table 25 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2024-2029
Table 26 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2024-2029
Table 27 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2024-2029
Full-Service Restaurants in the Philippines
KEY DATA FINDINGS
Full-service restaurants maintain stability with local and international growth
Expansions and new concepts reflect positive outlook
Balancing dine-in and off-premise services remains key for growth
Continued growth expected as players look to expand into untapped locations
Arrival of international players illustrates potential in the Philippines
Restaurants may face financial strain due to fake PWD card misuse
Table 28 Full-Service Restaurants by Category: Units/Outlets 2019-2024
Table 29 Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
Table 30 Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
Table 31 Full-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 32 Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 33 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Table 34 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2024
Table 35 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2024
Table 36 Forecast Full-Service Restaurants by Category: Units/Outlets 2024-2029
Table 37 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2024-2029
Table 38 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2024-2029
Table 39 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
Table 40 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2024-2029
Table 41 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2024-2029
Limited-Service Restaurants in the Philippines
KEY DATA FINDINGS
Continued strong performance for limited-service restaurants in 2024, despite impact of inflation
Enhancing convenience and value in foodservice are key
Players seek to sustain growth by expanding into previously untapped areas and offering more value for money
Improving economic conditions will have a positive impact on sales
Fast food delivery fuels category growth with AI innovations
Emerging focus on sustainability and inclusivity
Table 42 Limited-Service Restaurants by Category: Units/Outlets 2019-2024
Table 43 Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
Table 44 Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
Table 45 Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 46 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 47 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Table 48 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2024
Table 49 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2024
Table 50 Forecast Limited-Service Restaurants by Category: Units/Outlets 2024-2029
Table 51 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2024-2029
Table 52 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2024-2029
Table 53 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
Table 54 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2024-2029
Table 55 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2024-2029
Self-Service Cafeterias in the Philippines
KEY DATA FINDINGS
Moderate growth for street stalls/kiosks in 2024 as competition intensifies
Milk tea remains a popular beverage in the Philippines but faces saturation
Franchising remains a key driver of category growth
Ongoing popularity of milk tea and grab-and-go coffee kiosk format will fuel further growth
Players will focus on building their digital presence to compete effectively
Optimistic outlook for street stalls/kiosks in the years ahead
Table 56 Street Stalls/Kiosks: Units/Outlets 2019-2024
Table 57 Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
Table 58 Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
Table 59 Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
Table 60 Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
Table 61 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024
Table 62 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2024
Table 63 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2024
Table 64 Forecast Street Stalls/Kiosks: Units/Outlets 2024-2029
Table 65 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2024-2029
Table 66 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2024-2029
Table 67 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2024-2029
Table 68 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2024-2029
Table 69 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2024-2029
Consumer Foodservice By Location in the Philippines
KEY DATA FINDINGS
Solid performance for consumer foodservice by location in 2024
Mall expansion expands opportunities for players
Fulfilment strategies visible across all locations
Foodservice through travel will see robust growth, while more stand-alone outlets are likely to emerge
More retail spaces are expected as real estate companies expand into unserved areas
Foodservice players will continue to explore additional formats to expand their reach
Table 70 Consumer Foodservice by Location: Units/Outlets 2019-2024
Table 71 Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
Table 72 Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
Table 73 Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
Table 74 Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
Table 75 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
Table 76 Consumer Foodservice through Standalone: Units/Outlets 2019-2024
Table 77 Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
Table 78 Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
Table 79 Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
Table 80 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
Table 81 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
Table 82 Consumer Foodservice through Leisure: Units/Outlets 2019-2024
Table 83 Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
Table 84 Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
Table 85 Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
Table 86 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
Table 87 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
Table 88 Consumer Foodservice through Retail: Units/Outlets 2019-2024
Table 89 Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
Table 90 Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
Table 91 Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
Table 92 Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
Table 93 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
Table 94 Consumer Foodservice through Lodging: Units/Outlets 2019-2024
Table 95 Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
Table 96 Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
Table 97 Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
Table 98 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
Table 99 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
Table 100 Consumer Foodservice through Travel: Units/Outlets 2019-2024
Table 101 Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
Table 102 Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
Table 103 Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
Table 104 Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
Table 105 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024
Table 106 Forecast Consumer Foodservice by Location: Units/Outlets 2024-2029
Table 107 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2024-2029
Table 108 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2024-2029
Table 109 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2024-2029
Table 110 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2024-2029
Table 111 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2024-2029
Table 112 Forecast Consumer Foodservice through Standalone: Units/Outlets 2024-2029
Table 113 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2024-2029
Table 114 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2024-2029
Table 115 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2024-2029
Table 116 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2024-2029
Table 117 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2024-2029
Table 118 Forecast Consumer Foodservice through Leisure: Units/Outlets 2024-2029
Table 119 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2024-2029
Table 120 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2024-2029
Table 121 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2024-2029
Table 122 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2024-2029
Table 123 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2024-2029
Table 124 Forecast Consumer Foodservice through Retail: Units/Outlets 2024-2029
Table 125 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2024-2029
Table 126 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2024-2029
Table 127 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2024-2029
Table 128 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2024-2029
Table 129 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2024-2029
Table 130 Forecast Consumer Foodservice through Lodging: Units/Outlets 2024-2029
Table 131 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2024-2029
Table 132 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2024-2029
Table 133 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2024-2029
Table 134 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2024-2029
Table 135 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2024-2029
Table 136 Forecast Consumer Foodservice through Travel: Units/Outlets 2024-2029
Table 137 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2024-2029
Table 138 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2024-2029
Table 139 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2024-2029
Table 140 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2024-2029
Table 141 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2024-2029
The following categories and subcategories are included:
Consumer Foodservice
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- Chained Consumer Foodservice
- Independent Consumer Foodservice
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- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
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- Chained Full-Service Restaurants
- Independent Full-Service Restaurants
-
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- Chained Asian Full-Service Restaurants
- Independent Asian Full-Service Restaurants
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- Chained European Full-Service Restaurants
- Independent European Full-Service Restaurants
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- Chained Latin American Full-Service Restaurants
- Independent Latin American Full-Service Restaurants
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- Chained Middle Eastern Full-Service Restaurants
- Independent Middle Eastern Full-Service Restaurants
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- Chained North American Full-Service Restaurants
- Independent North American Full-Service Restaurants
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- Chained Pizza Full-Service Restaurants
- Independent Pizza Full-Service Restaurants
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- Chained Other Full-Service Restaurants
- Independent Other Full-Service Restaurants
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- Chained Limited-Service Restaurants
- Independent Limited-Service Restaurants
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- Chained Asian Limited-Service Restaurants
- Independent Asian Limited-Service Restaurants
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- Chained Bakery Products Limited-Service Restaurants
- Independent Bakery Products Limited-Service Restaurants
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- Chained Burger Limited-Service Restaurants
- Independent Burger Limited-Service Restaurants
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- Chained Chicken Limited-Service Restaurants
- Independent Chicken Limited-Service Restaurants
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- Chained Convenience Stores Limited-Service Restaurants
- Independent Convenience Stores Limited-Service Restaurants
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- Chained Fish Limited-Service Restaurants
- Independent Fish Limited-Service Restaurants
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- Chained Ice Cream Limited-Service Restaurants
- Independent Ice Cream Limited-Service Restaurants
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- Chained Latin American Limited-Service Restaurants
- Independent Latin American Limited-Service Restaurants
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- Chained Middle Eastern Limited-Service Restaurants
- Independent Middle Eastern Limited-Service Restaurants
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- Chained Pizza Limited-Service Restaurants
- Independent Pizza Limited-Service Restaurants
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- Chained Other Limited-Service Restaurants
- Independent Other Limited-Service Restaurants
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- Chained Self-Service Cafeterias
- Independent Self-Service Cafeterias
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- Chained Street Stalls/Kiosks
- Independent Street Stalls/Kiosks
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- Consumer Foodservice Through Standalone
- Consumer Foodservice Through Leisure
- Consumer Foodservice Through Retail
- Consumer Foodservice Through Lodging
- Consumer Foodservice Through Travel
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- Takeaway Online Ordering
- Takeaway Offline Ordering
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- First-Party Delivery Services
- Third-Party Delivery Services
- Delivery Offline Ordering
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- Drive-Through
- Eat-In
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- Takeaway Online Ordering
- Delivery Online Ordering
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- Takeaway Offline Ordering
- Delivery Offline Ordering
- Drive-Through
- Eat-in
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Consumer Foodservice
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.
See all of our definitions
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This report originates from Passport, our Consumer Foodservice research and analysis database.
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