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Conflict from Israel-Hamas War impact the performance of consumer foodservice in Malaysia in general
The market for consumer foodservice in Malaysia registered a marked slowdown in growth current value terms in 2024, when compared to the previous two years. This deceleration was largely due to shifting consumer confidence, in light of the high cost of living.
2024 key trends
Given the rising cost of living, Malaysian consumers are increasingly value-driven when it comes to dining out. Many are now seeking affordable meal options that provide the best value-for-money, prompting foodservice players to introduce smaller portion meals and budget-friendly menus.
Competitive landscape
As previously mentioned, many Western limited-service restaurants, such as KFC, McDonald's, and Pizza Hut, lost market share in 2024. This decline was primarily driven by widespread consumer boycotts, particularly among Muslim consumers, due to perceived affiliations with Israel.
Independent foodservice developments
Malaysia’s consumer foodservice industry remains highly fragmented, posing significant challenges for independent foodservice players. Stiff price competition is a key concern, as consumers increasingly gravitate toward value-for-money meals, such as combo deals and bundled offerings.
What next for consumer foodservice?
The consumer foodservice market in Malaysia is poised for steady growth in value (at constant 2024 prices) terms over the forecast period, supported by easing inflation, improvements in the labour market, and government measures such as wage increases to help workers cope with the rising cost of living. These factors should enhance consumer confidence, positively impacting the industry.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cafés/Bars
- Full-Service Restaurants
- Limited-Service Restaurants
- Self-Service Cafeterias
- Street Stalls/Kiosks
- Consumer Foodservice by Location
If you're in the Consumer Foodservice industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Foodservice in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Foodservice in Malaysia?
- Which are the leading brands in Consumer Foodservice in Malaysia?
- How are multinational and local operators competing and expanding in Malaysia?
- How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Malaysia?
- How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Consumer Foodservice in Malaysia? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Consumer Foodservice in Malaysia
Conflict from Israel-Hamas War impact the performance of consumer foodservice in Malaysia in general
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2024
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2019-2024
Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2019-2024
Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2024
Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2019-2024
Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2019-2024
Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2024
Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2024
Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2024
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2024-2029
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Cafés/Bars in Malaysia
KEY DATA FINDINGS
ZUS Coffee proves major success story
Growing preference towards cafés offering local cuisine
Players target Malaysians with value-for-money offerings to counter rising living costs
Specialist coffee and tea shops will benefit from growing coffee drinking culture
Drive-through concept expected to gain traction
Digital ordering will continue to boost growth, alongside loyalty schemes
Table 14 Cafés/Bars by Category: Units/Outlets 2019-2024
Table 15 Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 16 Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 17 Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 18 Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 19 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024
Table 20 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2020-2024
Table 21 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2021-2024
Table 22 Forecast Cafés/Bars by Category: Units/Outlets 2024-2029
Table 23 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2024-2029
Table 24 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2024-2029
Table 25 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2024-2029
Table 26 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2024-2029
Table 27 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2024-2029
Full-Service Restaurants in Malaysia
KEY DATA FINDINGS
Asian full-service restaurants see strong performance, supported by country’s diverse food culture
Strong influence of Chinese-influenced full-service restaurants fuel growth in 2024
Full-service restaurant players explore various fulfilment methods to reduce operating costs
Menu diversification will be key strategy for full-service restaurant players seeking to maintain competitive edge
Pizza full-service restaurants adapt their menu offerings
Dine-in will remain dominant but delivery will play key role
Table 28 Full-Service Restaurants by Category: Units/Outlets 2019-2024
Table 29 Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
Table 30 Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
Table 31 Full-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 32 Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 33 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Table 34 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2024
Table 35 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2024
Table 36 Forecast Full-Service Restaurants by Category: Units/Outlets 2024-2029
Table 37 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2024-2029
Table 38 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2024-2029
Table 39 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
Table 40 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2024-2029
Table 41 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2024-2029
Limited-Service Restaurants in Malaysia
KEY DATA FINDINGS
Challenging year for chained limited-service restaurants
Emerging regional players attract consumers away from established chains
Third-party delivery providers gain traction
Limited-service restaurant providers anticipate slow recovery
Drive-through formats and home delivery will continue to gain popularity
Self-ordering systems will appeal to time-pressed consumers
Table 42 Limited-Service Restaurants by Category: Units/Outlets 2019-2024
Table 43 Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
Table 44 Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
Table 45 Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 46 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 47 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Table 48 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2024
Table 49 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2024
Table 50 Forecast Limited-Service Restaurants by Category: Units/Outlets 2024-2029
Table 51 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2024-2029
Table 52 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2024-2029
Table 53 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
Table 54 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2024-2029
Table 55 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2024-2029
Self-Service Cafeterias in Malaysia
KEY DATA FINDINGS
Independent self-service cafeterias dominate the market
Ikea invests in localised menus to attract customers
Independent food courts cater to consumers seeking value-for-money options
Chained self-service cafeterias, led by Ikea, will maintain stable number of outlets
Food courts and gourmet hubs will gain popularity in major cities
Digital ordering platforms will enhance efficiency
Table 56 Self-Service Cafeterias: Units/Outlets 2019-2024
Table 57 Sales in Self-Service Cafeterias: Number of Transactions 2019-2024
Table 58 Sales in Self-Service Cafeterias: Foodservice Value 2019-2024
Table 59 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2019-2024
Table 60 Sales in Self-Service Cafeterias: % Transaction Growth 2019-2024
Table 61 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2019-2024
Table 62 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2024
Table 63 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2021-2024
Table 64 Forecast Self-Service Cafeterias: Units/Outlets 2024-2029
Table 65 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2024-2029
Table 66 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2024-2029
Table 67 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2024-2029
Table 68 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2024-2029
Table 69 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2024-2029
Street Stalls/Kiosks in Malaysia
KEY DATA FINDINGS
Street stalls/kiosks see dynamic growth in 2024, fuelled by popularity of tea-based offerings
China-influenced street stalls/kiosks gain traction
Consumers seek value-for-money meals as a result of rising cost of living
Expansion of international players will drive growth
Growing consumer demand for enhanced experiences
Players will diversify their offerings to attract new customers
Table 70 Street Stalls/Kiosks: Units/Outlets 2019-2024
Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024
Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2024
Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2024
Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2024-2029
Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2024-2029
Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2024-2029
Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2024-2029
Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2024-2029
Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2024-2029
Consumer Foodservice By Location in Malaysia
KEY DATA FINDINGS
More players open standalone premises
New shopping malls fuel growth of consumer foodservice in Malaysia
Growth in travel and lodging locations is accompanied by ongoing refurbishment processes
Challenges lie ahead for consumer foodservice outlets in leisure locations
Arrival of new shopping malls with dedicated dining areas will facilitate growth through retail locations
Players to target younger demographic
Table 84 Consumer Foodservice by Location: Units/Outlets 2019-2024
Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
Table 90 Consumer Foodservice through Standalone: Units/Outlets 2019-2024
Table 91 Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
Table 92 Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
Table 93 Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
Table 94 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
Table 95 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
Table 96 Consumer Foodservice through Leisure: Units/Outlets 2019-2024
Table 97 Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
Table 98 Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
Table 99 Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
Table 100 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
Table 101 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
Table 102 Consumer Foodservice through Retail: Units/Outlets 2019-2024
Table 103 Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
Table 104 Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
Table 105 Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
Table 106 Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
Table 107 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
Table 108 Consumer Foodservice through Lodging: Units/Outlets 2019-2024
Table 109 Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
Table 110 Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
Table 111 Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
Table 112 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
Table 113 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
Table 114 Consumer Foodservice through Travel: Units/Outlets 2019-2024
Table 115 Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
Table 116 Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
Table 117 Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
Table 118 Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
Table 119 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024
Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2024-2029
Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2024-2029
Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2024-2029
Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2024-2029
Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2024-2029
Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2024-2029
Table 126 Forecast Consumer Foodservice through Standalone: Units/Outlets 2024-2029
Table 127 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2024-2029
Table 128 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2024-2029
Table 129 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2024-2029
Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2024-2029
Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2024-2029
Table 132 Forecast Consumer Foodservice through Leisure: Units/Outlets 2024-2029
Table 133 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2024-2029
Table 134 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2024-2029
Table 135 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2024-2029
Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2024-2029
Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2024-2029
Table 138 Forecast Consumer Foodservice through Retail: Units/Outlets 2024-2029
Table 139 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2024-2029
Table 140 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2024-2029
Table 141 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2024-2029
Table 142 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2024-2029
Table 143 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2024-2029
Table 144 Forecast Consumer Foodservice through Lodging: Units/Outlets 2024-2029
Table 145 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2024-2029
Table 146 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2024-2029
Table 147 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2024-2029
Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2024-2029
Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2024-2029
Table 150 Forecast Consumer Foodservice through Travel: Units/Outlets 2024-2029
Table 151 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2024-2029
Table 152 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2024-2029
Table 153 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2024-2029
Table 154 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2024-2029
Table 155 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2024-2029
The following categories and subcategories are included:
Consumer Foodservice
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- Chained Consumer Foodservice
- Independent Consumer Foodservice
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- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
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- Chained Full-Service Restaurants
- Independent Full-Service Restaurants
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- Chained Asian Full-Service Restaurants
- Independent Asian Full-Service Restaurants
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- Chained European Full-Service Restaurants
- Independent European Full-Service Restaurants
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- Chained Latin American Full-Service Restaurants
- Independent Latin American Full-Service Restaurants
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- Chained Middle Eastern Full-Service Restaurants
- Independent Middle Eastern Full-Service Restaurants
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- Chained North American Full-Service Restaurants
- Independent North American Full-Service Restaurants
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- Chained Pizza Full-Service Restaurants
- Independent Pizza Full-Service Restaurants
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- Chained Other Full-Service Restaurants
- Independent Other Full-Service Restaurants
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- Chained Limited-Service Restaurants
- Independent Limited-Service Restaurants
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- Chained Asian Limited-Service Restaurants
- Independent Asian Limited-Service Restaurants
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- Chained Bakery Products Limited-Service Restaurants
- Independent Bakery Products Limited-Service Restaurants
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- Chained Burger Limited-Service Restaurants
- Independent Burger Limited-Service Restaurants
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- Chained Chicken Limited-Service Restaurants
- Independent Chicken Limited-Service Restaurants
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- Chained Convenience Stores Limited-Service Restaurants
- Independent Convenience Stores Limited-Service Restaurants
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- Chained Fish Limited-Service Restaurants
- Independent Fish Limited-Service Restaurants
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- Chained Ice Cream Limited-Service Restaurants
- Independent Ice Cream Limited-Service Restaurants
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- Chained Latin American Limited-Service Restaurants
- Independent Latin American Limited-Service Restaurants
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- Chained Middle Eastern Limited-Service Restaurants
- Independent Middle Eastern Limited-Service Restaurants
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- Chained Pizza Limited-Service Restaurants
- Independent Pizza Limited-Service Restaurants
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- Chained Other Limited-Service Restaurants
- Independent Other Limited-Service Restaurants
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- Chained Self-Service Cafeterias
- Independent Self-Service Cafeterias
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- Chained Street Stalls/Kiosks
- Independent Street Stalls/Kiosks
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- Consumer Foodservice Through Standalone
- Consumer Foodservice Through Leisure
- Consumer Foodservice Through Retail
- Consumer Foodservice Through Lodging
- Consumer Foodservice Through Travel
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- Takeaway Online Ordering
- Takeaway Offline Ordering
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- First-Party Delivery Services
- Third-Party Delivery Services
- Delivery Offline Ordering
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- Drive-Through
- Eat-In
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- Takeaway Online Ordering
- Delivery Online Ordering
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- Takeaway Offline Ordering
- Delivery Offline Ordering
- Drive-Through
- Eat-in
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Consumer Foodservice
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.
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This report originates from Passport, our Consumer Foodservice research and analysis database.
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