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Consumer foodservice benefits from tourism recovery and strong eating-out culture
Consumer foodservice in Vietnam recorded solid growth in 2025, with value sales rising by 5% in current terms to VND678 trillion. The industry continued to recover from the impact of the pandemic and economic slowdown, supported by the strong cultural habit of eating out, particularly among younger consumers. Tourism also rebounded strongly in 2025, boosting demand across multiple foodservice channels. However, rising inflation and increasing operating costs, including labour, rent and ingredients, placed pressure on both consumers and operators, limiting profit margins and making businesses more cautious about expansion.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cafés/Bars
- Full-Service Restaurants
- Limited-Service Restaurants
- Self-Service Cafeterias
- Street Stalls/Kiosks
- Consumer Foodservice by Location
If you're in the Consumer Foodservice industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Foodservice in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Foodservice in Vietnam?
- Which are the leading brands in Consumer Foodservice in Vietnam?
- How are multinational and local operators competing and expanding in Vietnam?
- How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Vietnam?
- How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Consumer Foodservice in Vietnam? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Consumer Foodservice in Vietnam
Consumer foodservice benefits from tourism recovery and strong eating-out culture
KEY DATA FINDINGS
Inflationary pressure tempers recovery in 2025
Delivery strengthens its role in fulfilment
Experience and loyalty programmes drive differentiation
Stable growth supported by tourism and structural demand
Cloud kitchens gain momentum as value and convenience converge
Sustainability emerges as a competitive differentiator
Golden Gate Trade & Services JSC retains leadership through scale and diversification
Katinat Saigon Kafe JSC stands out as the most dynamic player
New entrants intensify competition in specialist beverages
Independent operators retain dominance amid competitive pressure
Innovation reshapes operational and customer engagement models
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2025
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2020-2025
Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2020-2025
Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2025
Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2020-2025
Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2020-2025
Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2025
Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2022-2025
Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2025
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2025-2030
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2025-2030
DISCLAIMER
Summary 1 Research Sources
Cafés/Bars in Vietnam
KEY DATA FINDINGS
Strong café culture and lifestyle shifts sustain robust category growth
Strong social and cultural relevance underpins value growth
Chained specialist coffee and tea shops lead dynamic expansion
Delivery plays an increasingly strategic role in beverage consumption
Stable consumption habits and investment support future growth
Delivery continues to expand as a key fulfilment channel
Sustainability gains importance among leading operators
SuperFoods Group leverages brand strength and national scale
Katinat Saigon Kafe accelerates growth through lifestyle positioning
Independent operators remain structurally dominant
Table 14 Cafés/Bars by Category: Units/Outlets 2020-2025
Table 15 Sales in Cafés/Bars by Category: Number of Transactions 2020-2025
Table 16 Sales in Cafés/Bars by Category: Foodservice Value 2020-2025
Table 17 Cafés/Bars by Category: % Units/Outlets Growth 2020-2025
Table 18 Sales in Cafés/Bars by Category: % Transaction Growth 2020-2025
Table 19 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2020-2025
Table 20 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2021-2025
Table 21 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2022-2025
Table 22 Forecast Cafés/Bars by Category: Units/Outlets 2025-2030
Table 23 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2025-2030
Table 24 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2025-2030
Table 25 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2025-2030
Table 26 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2025-2030
Table 27 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2025-2030
Full-Service Restaurants in Vietnam
KEY DATA FINDINGS
Higher spending per visit supports value growth despite economic pressure
Menu price increases and experiential dining sustain value growth
Independent operators drive growth through flexibility and local relevance
Delivery expands as a complementary revenue channel
Economic recovery and tourism expansion support future growth
Dine-in remains dominant while delivery continues expanding
Sustainability becomes an increasingly important strategic priority
Golden Gate maintains leadership through scale, brand portfolio and operational strength
Haidilao differentiates through premium positioning and superior customer experience
Independent operators remain structurally dominant across the category
Table 28 Full-Service Restaurants by Category: Units/Outlets 2020-2025
Table 29 Sales in Full-Service Restaurants by Category: Number of Transactions 2020-2025
Table 30 Sales in Full-Service Restaurants by Category: Foodservice Value 2020-2025
Table 31 Full-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
Table 32 Sales in Full-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 33 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Table 34 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2025
Table 35 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2022-2025
Table 36 Forecast Full-Service Restaurants by Category: Units/Outlets 2025-2030
Table 37 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2025-2030
Table 38 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2025-2030
Table 39 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
Table 40 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2025-2030
Table 41 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2025-2030
Limited-Service Restaurants in Vietnam
KEY DATA FINDINGS
Convenience and chicken-focused menus support steady category growth
Popular chicken formats and network expansion sustain value growth
Convenience stores drive dynamic growth within the category
Delivery strengthens its contribution to limited-service restaurant sales
Stable demand and expansion into smaller cities support forecast growth
Delivery will remain central to fulfilment strategies
Menu innovation will remain essential for long-term competitiveness
Jollibee Vietnam strengthens leadership through expansion and branding
Mesa Asia Pacific Trading Services drives growth through menu innovation
Chained operators dominate through scale and franchising
Table 42 Limited-Service Restaurants by Category: Units/Outlets 2020-2025
Table 43 Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025
Table 44 Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025
Table 45 Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
Table 46 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 47 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
Table 48 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2025
Table 49 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2022-2025
Table 50 Forecast Limited-Service Restaurants by Category: Units/Outlets 2025-2030
Table 51 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2025-2030
Table 52 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2025-2030
Table 53 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
Table 54 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2025-2030
Table 55 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2025-2030
Street Stalls/Kiosks in Vietnam
KEY DATA FINDINGS
Affordable and convenient formats support steady value growth
Widespread availability and affordability underpin category resilience
Franchising accelerates expansion of chained street stalls/kiosks
Take-away and delivery remain structurally dominant fulfilment channels
Cultural importance and affordability ensure continued long-term relevance
Delivery and takeaway continue expanding alongside digitalisation
Regulatory tightening accelerates formalisation and structural transformation
Snow King Global strengthens leadership through aggressive expansion and value positioning
KOI Thé expands strategically while maintaining premium brand positioning
Independent operators remain dominant but face increasing structural pressure
Table 56 Street Stalls/Kiosks: Units/Outlets 2020-2025
Table 57 Sales in Street Stalls/Kiosks: Number of Transactions 2020-2025
Table 58 Sales in Street Stalls/Kiosks: Foodservice Value 2020-2025
Table 59 Street Stalls/Kiosks: % Units/Outlets Growth 2020-2025
Table 60 Sales in Street Stalls/Kiosks: % Transaction Growth 2020-2025
Table 61 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2020-2025
Table 62 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2025
Table 63 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2022-2025
Table 64 Forecast Street Stalls/Kiosks: Units/Outlets 2025-2030
Table 65 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2025-2030
Table 66 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2025-2030
Table 67 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2025-2030
Table 68 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2025-2030
Table 69 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2025-2030
Consumer Foodservice By Location in Vietnam
KEY DATA FINDINGS
Travel and retail locations gain momentum amid tourism recovery and urbanisation
Tourism recovery boosts travel location performance
Standalone outlets maintain structural dominance despite gradual share decline
Delivery expansion reinforces advantages of accessible standalone and retail locations
Leisure locations present significant long-term growth opportunities
Standalone outlets remain dominant despite structural shifts
Tourism presents both major opportunities and structural risks
Demographic shifts and infrastructure development reshape location strategies
Haidilao benefits from strategic positioning in retail locations
Golden Gate strengthens leadership through extensive standalone network
Table 70 Consumer Foodservice by Location: Units/Outlets 2020-2025
Table 71 Sales in Consumer Foodservice by Location: Number of Transactions 2020-2025
Table 72 Sales in Consumer Foodservice by Location: Foodservice Value 2020-2025
Table 73 Consumer Foodservice by Location: % Units/Outlets Growth 2020-2025
Table 74 Sales in Consumer Foodservice by Location: % Transaction Growth 2020-2025
Table 75 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2020-2025
Table 76 Consumer Foodservice Through Standalone: Units/Outlets 2020-2025
Table 77 Sales in Consumer Foodservice Through Standalone: Number of Transactions 2020-2025
Table 78 Sales in Consumer Foodservice Through Standalone: Foodservice Value 2020-2025
Table 79 Consumer Foodservice Through Standalone: % Units/Outlets Growth 2020-2025
Table 80 Sales in Consumer Foodservice Through Standalone: % Transaction Growth 2020-2025
Table 81 Sales in Consumer Foodservice Through Standalone: % Foodservice Value Growth 2020-2025
Table 82 Consumer Foodservice Through Leisure: Units/Outlets 2020-2025
Table 83 Sales in Consumer Foodservice Through Leisure: Number of Transactions 2020-2025
Table 84 Sales in Consumer Foodservice Through Leisure: Foodservice Value 2020-2025
Table 85 Consumer Foodservice Through Leisure: % Units/Outlets Growth 2020-2025
Table 86 Sales in Consumer Foodservice Through Leisure: % Transaction Growth 2020-2025
Table 87 Sales in Consumer Foodservice Through Leisure: % Foodservice Value Growth 2020-2025
Table 88 Consumer Foodservice Through Retail: Units/Outlets 2020-2025
Table 89 Sales in Consumer Foodservice Through Retail: Number of Transactions 2020-2025
Table 90 Sales in Consumer Foodservice Through Retail: Foodservice Value 2020-2025
Table 91 Consumer Foodservice Through Retail: % Units/Outlets Growth 2020-2025
Table 92 Sales in Consumer Foodservice Through Retail: % Transaction Growth 2020-2025
Table 93 Sales in Consumer Foodservice Through Retail: % Foodservice Value Growth 2020-2025
Table 94 Consumer Foodservice Through Lodging: Units/Outlets 2020-2025
Table 95 Sales in Consumer Foodservice Through Lodging: Number of Transactions 2020-2025
Table 96 Sales in Consumer Foodservice Through Lodging: Foodservice Value 2020-2025
Table 97 Consumer Foodservice Through Lodging: % Units/Outlets Growth 2020-2025
Table 98 Sales in Consumer Foodservice Through Lodging: % Transaction Growth 2020-2025
Table 99 Sales in Consumer Foodservice Through Lodging: % Foodservice Value Growth 2020-2025
Table 100 Consumer Foodservice Through Travel: Units/Outlets 2020-2025
Table 101 Sales in Consumer Foodservice Through Travel: Number of Transactions 2020-2025
Table 102 Sales in Consumer Foodservice Through Travel: Foodservice Value 2020-2025
Table 103 Consumer Foodservice Through Travel: % Units/Outlets Growth 2020-2025
Table 104 Sales in Consumer Foodservice Through Travel: % Transaction Growth 2020-2025
Table 105 Sales in Consumer Foodservice Through Travel: % Foodservice Value Growth 2020-2025
Table 106 Forecast Consumer Foodservice by Location: Units/Outlets 2025-2030
Table 107 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2025-2030
Table 108 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2025-2030
Table 109 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2025-2030
Table 110 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2025-2030
Table 111 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2025-2030
Table 112 Forecast Consumer Foodservice Through Standalone: Units/Outlets 2025-2030
Table 113 Forecast Sales in Consumer Foodservice Through Standalone: Number of Transactions 2025-2030
Table 114 Forecast Sales in Consumer Foodservice Through Standalone: Foodservice Value 2025-2030
Table 115 Forecast Consumer Foodservice Through Standalone: % Units/Outlets Growth 2025-2030
Table 116 Forecast Sales in Consumer Foodservice Through Standalone: % Transaction Growth 2025-2030
Table 117 Forecast Sales in Consumer Foodservice Through Standalone: % Foodservice Value Growth 2025-2030
Table 118 Forecast Consumer Foodservice Through Leisure: Units/Outlets 2025-2030
Table 119 Forecast Sales in Consumer Foodservice Through Leisure: Number of Transactions 2025-2030
Table 120 Forecast Sales in Consumer Foodservice Through Leisure: Foodservice Value 2025-2030
Table 121 Forecast Consumer Foodservice Through Leisure: % Units/Outlets Growth 2025-2030
Table 122 Forecast Sales in Consumer Foodservice Through Leisure: % Transaction Growth 2025-2030
Table 123 Forecast Sales in Consumer Foodservice Through Leisure: % Foodservice Value Growth 2025-2030
Table 124 Forecast Consumer Foodservice Through Retail: Units/Outlets 2025-2030
Table 125 Forecast Sales in Consumer Foodservice Through Retail: Number of Transactions 2025-2030
Table 126 Forecast Sales in Consumer Foodservice Through Retail: Foodservice Value 2025-2030
Table 127 Forecast Consumer Foodservice Through Retail: % Units/Outlets Growth 2025-2030
Table 128 Forecast Sales in Consumer Foodservice Through Retail: % Transaction Growth 2025-2030
Table 129 Forecast Sales in Consumer Foodservice Through Retail: % Foodservice Value Growth 2025-2030
Table 130 Forecast Consumer Foodservice Through Lodging: Units/Outlets 2025-2030
Table 131 Forecast Sales in Consumer Foodservice Through Lodging: Number of Transactions 2025-2030
Table 132 Forecast Sales in Consumer Foodservice Through Lodging: Foodservice Value 2025-2030
Table 133 Forecast Consumer Foodservice Through Lodging: % Units/Outlets Growth 2025-2030
Table 134 Forecast Sales in Consumer Foodservice Through Lodging: % Transaction Growth 2025-2030
Table 135 Forecast Sales in Consumer Foodservice Through Lodging: % Foodservice Value Growth 2025-2030
Table 136 Forecast Consumer Foodservice Through Travel: Units/Outlets 2025-2030
Table 137 Forecast Sales in Consumer Foodservice Through Travel: Number of Transactions 2025-2030
Table 138 Forecast Sales in Consumer Foodservice Through Travel: Foodservice Value 2025-2030
Table 139 Forecast Consumer Foodservice Through Travel: % Units/Outlets Growth 2025-2030
Table 140 Forecast Sales in Consumer Foodservice Through Travel: % Transaction Growth 2025-2030
Table 141 Forecast Sales in Consumer Foodservice Through Travel: % Foodservice Value Growth 2025-2030
DISCLAIMER
The following categories and subcategories are included:
Consumer Foodservice
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- Chained Consumer Foodservice
- Independent Consumer Foodservice
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- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
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- Chained Full-Service Restaurants
- Independent Full-Service Restaurants
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- Chained Asian Full-Service Restaurants
- Independent Asian Full-Service Restaurants
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- Chained European Full-Service Restaurants
- Independent European Full-Service Restaurants
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- Chained Latin American Full-Service Restaurants
- Independent Latin American Full-Service Restaurants
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- Chained Middle Eastern Full-Service Restaurants
- Independent Middle Eastern Full-Service Restaurants
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- Chained North American Full-Service Restaurants
- Independent North American Full-Service Restaurants
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- Chained Pizza Full-Service Restaurants
- Independent Pizza Full-Service Restaurants
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- Chained Other Full-Service Restaurants
- Independent Other Full-Service Restaurants
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-
- Chained Limited-Service Restaurants
- Independent Limited-Service Restaurants
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- Chained Asian Limited-Service Restaurants
- Independent Asian Limited-Service Restaurants
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- Chained Bakery Products Limited-Service Restaurants
- Independent Bakery Products Limited-Service Restaurants
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- Chained Burger Limited-Service Restaurants
- Independent Burger Limited-Service Restaurants
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- Chained Chicken Limited-Service Restaurants
- Independent Chicken Limited-Service Restaurants
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- Chained Convenience Stores Limited-Service Restaurants
- Independent Convenience Stores Limited-Service Restaurants
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- Chained Fish Limited-Service Restaurants
- Independent Fish Limited-Service Restaurants
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- Chained Ice Cream Limited-Service Restaurants
- Independent Ice Cream Limited-Service Restaurants
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- Chained Latin American Limited-Service Restaurants
- Independent Latin American Limited-Service Restaurants
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- Chained Middle Eastern Limited-Service Restaurants
- Independent Middle Eastern Limited-Service Restaurants
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- Chained Pizza Limited-Service Restaurants
- Independent Pizza Limited-Service Restaurants
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- Chained Other Limited-Service Restaurants
- Independent Other Limited-Service Restaurants
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- Chained Self-Service Cafeterias
- Independent Self-Service Cafeterias
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- Chained Street Stalls/Kiosks
- Independent Street Stalls/Kiosks
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- Consumer Foodservice Through Standalone
- Consumer Foodservice Through Leisure
- Consumer Foodservice Through Retail
- Consumer Foodservice Through Lodging
- Consumer Foodservice Through Travel
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- Takeaway Online Ordering
- Takeaway Offline Ordering
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- Delivery Excluding Fees
- Delivery Fees
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- First-Party Delivery Services
- Third-Party Delivery Services
- Delivery Offline Ordering
- Drive-Through
- Eat-In
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-
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- Takeaway Online Ordering
- Delivery Online Ordering
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- Takeaway Offline Ordering
- Delivery Offline Ordering
- Drive-Through
- Eat-in
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Consumer Foodservice
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.
See all of our definitions
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This report originates from Passport, our Consumer Foodservice research and analysis database.
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