Retail sales of hot drinks in Slovenia grew moderately in current value terms in 2025, supported by innovation and premiumisation. However, persistently high prices increased price sensitivity, driving some consumers towards private label and more affordable formats. Health, functionality, and sustainability continued to shape demand, particularly in tea. Atlantic Trade doo remained market leader, while retail e-commerce was the most dynamic channel.

Retail value sales of hot drinks maintained positive growth in Serbia in 2025, albeit at a lower rate of value growth than seen in the recent review period. Meanwhile, although still in a sub-decimal negative figure, volume growth is slightly improved upon the previous year. This performance is due to globally high costs for coffee and cocoa affecting unit prices, with price-sensitive consumers seeking discounts and promotions, as well as trading down, thus, to maintain consumption with lower-pr

Retail value sales of hot drinks saw healthy growth in Uzbekistan in 2025, with volume growth low yet stable. This performance reflects high prices supporting value growth, while volume sales are somewhat suppressed due to consumer price sensitivity midst the high unit prices. Indeed, global increases in coffee and cocoa costs, together with rising local expenses, continued to weigh on the category. Nevertheless, strong per capita potential and growing consumer demand helped prevent a decline in

In 2025, Tunisia’s hot drinks industry was positively impacted by the efforts of the Tunisian Trade Office (OCT) to ensure a stable supply, which reduced shortages and curbed smuggling. Moreover, despite rising prices and lower levels of purchasing power, consumers maintained traditional tea and coffee drinking habits. Moving forward, digital channels and social media marketing will influence consumption patterns, and health- and wellness-focused products will gain visibility, primarily among hi

In 2025, the hot drinks industry in Poland was characterised by strong cultural demand, rising prices, and a focus on wellness and premiumisation. Consumers became more selective, seeking value-for-money options, functional ingredients, and high-quality experiences. Discounters retained dominance, while e-commerce and foodservice supported the growth of niche products and aspirational consumption. Moving forward, brands emphasising authenticity, sustainability, and wellness benefits will gain a

Current value sales of hot drinks in Germany in 2025 registered robust growth due mainly to significant price increases. The category faced elevated prices across both core inputs and finished products, leading to widespread consumer frustration. The ongoing rise in commodity prices particularly for coffee beans, cocoa and tea continued to clash with shoppers’ expectations, making affordability a dominant concern. This tension narrowed the window for premiumisation, as persuading consumers to pa

Retail value sales of hot drinks are maintaining positive growth in Algeria in 2025, with volume also in low, stable, positive growth — despite the ongoing challenge of decreasing disposable income levels in the country. Indeed, modernisation of retailing systems, together with flourishing consumer foodservice, are sustaining growth. Added to which, increasing availability of different products, changes in consumer lifestyles, and growing urbanisation are all key trends that contribute towards m

Hot drinks in the Philippines experienced robust growth in 2025, primarily driven by instant coffee and malt-based options, while fresh ground coffee pods showed dynamic expansion appealing to premiumisation trends. Health trends significantly boosted other plant-based hot drinks and tea. Despite initial price revisions by the DTI, brands strategically employed promotions and loyalty incentives to maintain affordability. Global coffee supply instability remains a concern, but government-backed l

This report bring together results from Euromonitor’s Voice of the Industry Survey, fielded in March and October 2025, which tracks sales performance and expectation, innovation initiatives, digital trends and technology investment. It highlights insights from industry professionals to understand short- and long-term business priorities and growth strategies.

Demand for hot drinks is increasing in Pakistan, supported by easing inflation, currency stability, and improving consumer confidence. Rising purchasing power is encouraging a shift from basic, price-led consumption towards branded, premium, and health-oriented options. Tea remains the dominant category, with packaged flavoured, green, and herbal variants expanding, particularly in urban areas. Coffee meanwhile, is benefiting from rising exposure to café culture and at-home premium experiences,

Hot drinks saw a polarised performance in 2025 as value growth rocketed as the price of coffee, tea and cocoa increased, while volume sales declined as these rising costs were passed onto the consumer. Aside from financial pressures, consumers also paid more attention to health and wellness claims, with hot drinks increasingly seen as a way to relax and unwind. Once prices start to stabilise it is expected that the retail market will start to recover, although concerns remain over the impact of

The performance of hot drinks in Romania in 2025 was shaped first and foremost by the cost-of-living crisis, which intensified following the full liberalisation of household energy prices from 1 July and the increase in VAT on foodservice from 9% to 11% from 1 August. These two measures added pressure to already stretched household budgets, prompting consumers to reassess everyday spending, including on coffee and tea consumed both at home and in consumer foodservice. Within this challenging mac

Hot drinks sales are rising in Portugal in both volume and value terns despite significant price increases due to geopolitical issues, trade tariffs and the effect of unfavourable weather conditions on harvests. There is a strong tradition of coffee consumption in the country, while increasing demand for both coffee and tea are being supported by the health and wellness trend. Coffee is receiving increasingly favourable press focused on its potential health benefits, while categories such as fru

Hot drinks in Slovakia experienced notable current value expansion in 2025, driven overwhelmingly by steep unit price increases rather than by expanding consumption. Price growth was fuelled by surging coffee bean commodity costs, continuing supply uncertainty and weaker harvests, all of which placed manufacturers under mounting operational pressure. Although hot drinks benefited from a reduced VAT rate in 2025, the marginal relief failed to offset the cost burden stemming from higher input pric

Retail sales of hot drinks in Guatemala are set for moderate value growth in 2025, supported by positive economic conditions, though consumers remain highly price-sensitive. Coffee continues to dominate, with a balance of affordability-focused purchases with selective premium offerings. Younger generations are driving demand for cold, functional, and origin-driven products, while tea is benefitting from an increasing number wellness-led innovations. Flavoured powder drinks meanwhile, face compet

Retail current value sales growth for hot drinks in Israel in 2025 was well up on 2024. This was primarily due to increases in unit prices, which persisted in all categories despite a gradual slowdown in domestic inflation. Beyond surges in global prices for essential raw materials like coffee and cocoa, hikes were driven by a rise in VAT from 17% to 18% at the start of the year and elevated cost pressures related to the disruptive impact of the war against Hamas. The market also showed a signif

Inflation is still an issue. Surging prices in coffee dampen volume sales, with instant coffee mixes gaining most value share within coffee. Its 3-1 format is less sensitive to coffee bean price fluctuations than either fresh coffee or instant coffee and there is less significant price rises and this supports volume sales. Decline in black tea drags down overall performance. Fruit/herbal tea performs strongly, as consumers increasing look for functional benefits.

Retail value sales of hot drinks in Kenya continued to grow in 2025. Tea remained the leading category overall, but coffee recorded the fastest growth, supported by its position as a relatively immature category with scope for expansion. Within tea, black tea maintained its clear lead in both value and volume terms, while instant coffee dominated sales in coffee, with standard fresh ground coffee remaining a much smaller niche. Instant coffee’s appeal stems from its affordability and convenience

Value sales of hot drinks in Ecuador have rebounded back into healthy growth in 2025, following a negative slump seen in 2024. However, volume sales remain in a negative performance, thus revealing that value growth is being largely driven by rising prices — particularly in coffee and chocolate-based drinks. Inflationary pressures, global commodity fluctuations, and supply chain constraints have contributed to higher retail prices, which in turn have supported overall category value. However, th

Coffee continues to be North Macedonia’s most popular hot drink and also registers the highest value and volume growth in 2025. In addition, with inflation easing, there is a degree of premiumisation within all hot drinks. Over the forecast period, there will be a bigger focus on sustainability, as North Macedonia looks to align food safety standards with the EU.

Hot drinks remains a large, everyday category worth USD201 billion and 640 billion brewed litres in 2025. Value growth is driven more by price and premiumisation than volume, as mature coffee markets plateau while developing regions build scale. The report reviews leading players, rising local brands, slowing but targeted innovation, shifting channels and a forecast for steady, price-sensitive growth to 2030, plus evolving roles for functionality and sustainability.

With Angola remaining heavily dependent on imports due to limited manufacturing capabilities, the hot drinks market is highly vulnerable to global supply chain disruptions. Manufacturers face additional pressure from rising inflation and currency depreciation, making affordability a key factor around demand for mass products. Despite these challenges, emerging health and wellness trends are driving growth in niche categories, such as green tea and herbal tea. At the same time, demand for other h

Hot drinks in Indonesia experienced value growth in 2025, largely driven by price increases due to higher raw materials costs and continuous flavour innovation, despite a slight volume decline. Coffee's value growth stemmed from global price hikes, while tea saw marginal volume growth through sachets and health-focused products. Matcha consumption surged among younger demographics, impacting foodservice and retail. Small local grocers remained dominant in distribution, leveraging sachet sales an

Hot drinks in New Zealand expanded in value terms in 2025, although growth was overwhelmingly the result of sustained price inflation rather than meaningful increases in consumption. Demand remained broadly stable across all major categories, but households continued to navigate a challenging economic environment characterised by rising living costs, soft wage growth and elevated interest rates. These pressures constrained discretionary spending and limited opportunities for volume expansion, pa