Hot drinks in Indonesia experienced value growth in 2025, largely driven by price increases due to higher raw materials costs and continuous flavour innovation, despite a slight volume decline. Coffee's value growth stemmed from global price hikes, while tea saw marginal volume growth through sachets and health-focused products. Matcha consumption surged among younger demographics, impacting foodservice and retail. Small local grocers remained dominant in distribution, leveraging sachet sales an

Hot drinks in New Zealand expanded in value terms in 2025, although growth was overwhelmingly the result of sustained price inflation rather than meaningful increases in consumption. Demand remained broadly stable across all major categories, but households continued to navigate a challenging economic environment characterised by rising living costs, soft wage growth and elevated interest rates. These pressures constrained discretionary spending and limited opportunities for volume expansion, pa

Hot drinks is seeing value sales rise while volumes fall in the Netherlands, largely as a result of sharp increases in price resulting from spikes in the cost of ingredients such as coffee beans and cocoa on the global market. Consumers are cutting back on consumption and looking for more affordable options in the face of these marked price increases. This presents major challenges for brands, which are facing increased competition from the private label segment.

Climate-stressed coffee harvests and higher energy and logistics costs pushed hot drinks prices up in 2025, but consumers largely protected their daily coffee and tea rituals and selectively traded up into premium and functional options. Over the next years, structurally higher coffee prices, consumers prioritising functionality, café-style moments at home, social media-shaped Gen Z habits and the rise of Chinese-style coffee and tea chains will shape much of hot drinks’ growth and innovation.

Hot drinks in Switzerland registered a relatively strong performance in 2025, driven by premiumisation and the rising demand for healthier lines. Whilst consumer price sensitivity increased slightly, demand for hot drinks remained robust reflecting the staple consumption of coffee in particular. Swiss consumers were increasingly keen to buy higher quality products with sustainable credentials.

Value sales of hot drinks are seeing robust growth in Finland in 2025, while volume growth has fallen into a negative slump. This dynamic is due to growing unit prices, especially in coffee and chocolate-based flavoured powder drinks, which have seen significant price hikes. Indeed, record-high coffee prices made some local consumers reconsider their purchases, reduce consumption, opt for more affordable coffee, and even postpone purchases until they find budget-friendly special offers. In turn,

Hot drinks in Egypt continued to record solid momentum in 2025 as rising population numbers, expanding retail access and increasing engagement with health and wellness shaped demand across categories. Tea remained the core of household routines, underpinning overall stability within the industry, while coffee captured growing interest among younger consumers who are driving a more vibrant café culture and experimenting with new formats. The category benefited from improved distribution and more

Demand for hot drinks in Lithuania is being impacted by pricing pressures, evolving retail strategies, and changing consumer preferences. Coffee remains the hot beverage of choice, with premium formats such as fresh ground coffee pods and fresh beans gaining popularity, while instant coffee is declining in relevance. Functional teas are increasingly valued for their health benefits, whereas chocolate-based powdered drinks have seen reduced demand amid rising global cocoa costs and resulting pric

Hot drinks has seen marked price rises, which are serving to drive up value sales but dampen volumes in Greece. The general rise in the cost of living has made consumers more budget conscious, which, in combination with significant price increases in hot drinks, has constrained demand, as well as encouraging many consumers to look for more affordable options, including private label products.

The mature hot drinks industry focused on meeting consumer needs for affordability over 2025, as high inflation and wartime living led to extreme price sensitivity. Consumers traded down to coffee mixes and sought out fruit tea as an affordable sweet indulgence during difficult times. Overall, shoppers increasingly relied on discounts, promotions, and private label goods as more affordable alternatives.

In 2025, hot drinks in Denmark saw retail current value sales stagnate amidst declining consumption. Retail volume sales decreased for two main reasons. Firstly, younger generations in Denmark consumed notably fewer hot drinks than older generations. Secondly, price hikes in coffee, the dominant category of hot drinks, but also tea and other hot drinks, discouraged purchases. Tea, especially other tea and fruit/herbal tea, gained some benefit from health and wellness trends, but there was a gene

The Peruvian hot drinks market entered 2025 on a firmer macroeconomic footing, with GDP growth recovering and inflation stabilising within the Central Bank’s target range. This more predictable environment supported a gradual recovery in employment and purchasing power, encouraging households to return to everyday consumption categories rather than focusing solely on essentials. In this context, hot drinks – deeply embedded in daily routines across income groups – benefited from improved consume

Hot drinks in Nigeria in 2025 is shaped by a complex interplay of affordability concerns, shifting consumer expectations, and the evolving role of wellness within household purchasing decisions. Although economic pressures remain acute particularly due to high input costs, currency volatility, and ongoing increases in basic living expenses consumers have adapted their behaviour in ways that allow the category to maintain steady relevance. Downtrading has become deeply entrenched, with consumers

In Norway, hot drinks recorded double-digit retail value growth in 2025, driven by rising prices. Consequently, some consumers traded down to more affordable options while continuing to prioritise coffee as an everyday staple. Sustainability, ethical sourcing, and functional ingredients were driving demand. Looking ahead, hot drinks is expected to continue innovating in health-oriented products, eco-friendly packaging, and transparency, while price sensitivity and evolving consumption habits wil

Coffee remains Costa Rica’s most popular drinks, though surging prices dampen volume sales in 2025. That being said, there is also increasing demand for more premium offerings, as well as coffee with local provenance. Over the forecast period, a growing economy will support value and volume growth. While value sales will remain relatively low for tea and other hot drinks, offerings will functional benefits will drive growth.

Hot drinks in Bulgaria had a challenging 2025, as soaring commodity prices for coffee and cocoa beans negatively impacted volume sales and triggered fierce price competition among coffee distributors. In retail value terms, sales remained in growth territory, driven primarily by an increase in average unit prices and a slight shift from on-trade to off-trade consumption.

Retail value sales of hot drinks in Uruguay strengthened in 2025, supported by an increasingly favourable macroeconomic environment and a renewed sense of stability following the presidential transition. The shift from the pro-market administration of Luis Lacalle Pou to the new Frente Amplio government under Yamandú Orsi did not disrupt economic dynamics; rather, it unfolded against a backdrop of steady wage growth, rising employment and a marked reduction in cross-border shopping thanks to the

The Estonian hot drinks market is heavily influenced by price pressures, higher VAT rates, and cautious consumer spending. Coffee remains the dominant choice, although everyday consumption is affected by rising global prices, with fresh ground coffee pods gaining traction due to their convenience and premium appeal. Fruit/herbal teas continues to benefit from seasonal demand and health-oriented consumption, particularly during the winter season. During the forecast period, premium coffee offerin

Retail value sales of hot drinks in Hungary rose in 2025, but the market faced strong headwinds as stubbornly high prices and global supply pressures continued to limit category expansion. Coffee, which dominates hot drink consumption in the country, remained severely affected by global cost volatility, with unfavourable weather conditions and speculative trading keeping green bean prices at historically elevated levels. These pressures, combined with rising domestic production and logistics cos

Latvia’s hot drinks market faces limited growth potential due to saturation, a shrinking consumer base, and ongoing substitution towards coffee at the expense of tea and other categories. Inflation-driven price rises have strained purchasing power, softening real demand despite nominal current value gains. In coffee, heavy reliance on promotions continues to distort purchasing behaviour, while tea remains weighed down by an ageing consumer base. Over the forecast period, overall performance is e

Dominicans show a strong preference for coffee among hot beverages. Coffee is deeply woven into the nation’s cultural traditions, a legacy of the country’s long history of local production. Although the Dominican Republic has traditionally been a coffee-producing nation, pest infestations and tax policies in recent decades have reduced local output, leading the country to rely on imports to meet domestic demand.

In 2025, hot drinks faced a challenging environment marked by rising prices and consumer frustration, as industry players grappled with the dual pressures of higher input costs and consumer resistance to higher prices. The scope for premiumisation is narrowing, with consumers less willing to pay extra beyond the already elevated price points, though there remains interest in wellness, indulgence, and unique experiences. Indeed, health and wellness remain significant drivers of premium spending,

Retail value sales of hot drinks in Croatia rose in 2025, driven primarily by price inflation, premiumisation in coffee, and a sustained cultural attachment to hot beverages despite consumer price fatigue and declining purchasing power. The most important factor was the continuation of high global coffee and cocoa prices, which translated directly into higher retail prices. Both Atlantic Grupa dd and Franck dd, Croatia’s leading coffee roasters, reported that rising input and energy costs contin

In 2025, retail sales of hot drinks in Turkey experienced a significant increase, primarily due to price hikes driven by currency fluctuations and a trend towards premium products. Coffee recorded the highest value growth, while tea remained the largest category by volume. Product innovation, such as new flavours and functional blends, played a key role in maintaining consumer interest despite inflationary pressures. Health, wellness, and sustainability also affected consumption patterns, with g