Select Country Report
Coffee continues to shape hot drinks in Brazil
Coffee dominates hot drinks in Brazil. For centuries, Brazil’s history has been directly interlinked with the coffee category. The country’s economic, political, infrastructural and social evolution has been strongly connected with the developments in coffee. Brazil is the main coffee producer and exporter in the world, producing more than three million tonnes of green coffee in 2024. According to Euromonitor International’s Economies and Consumers research, the volume of coffee produced in Brazil is significantly higher than that of the second-largest coffee producer in the world, Vietnam, and more than 4-times higher than the produced volumes in Indonesia, the third-largest coffee producer globally. Brazil also holds the largest harvested area for green coffee in the world, reaching almost two million hectares in 2024, an area significantly higher than in Indonesia, the second-largest market in the world by harvested area for green coffee.
USD 2,450
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Brazil?
- To what extent are health considerations impacting consumption of Hot Drinks in Brazil?
- What are the traditional preferences in Hot Drinks in Brazil? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Brazil?
- Which are the leading brands in Hot Drinks in Brazil?
- How are products distributed in Hot Drinks in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Brazil
Coffee continues to shape hot drinks in Brazil
KEY DATA FINDINGS
Inelastic consumption maintains positive retail volume growth trajectory for coffee despite rising prices
Convenience spurs fresh ground coffee pods while fresh coffee beans rides the quality wave
Health benefits spike interest in tea while there remains a habit of drinking chocolate milk
Positive outlook as coffee price rises slow
Premiumisation as a way to add dynamism to coffee
New consumption occasions to foster coffee demand
New product developments in the pod and instant formats in coffee
More consolidated competitive landscapes in tea and other hot drinks
Daily consumption favours physical retailers
Foodservice developments push higher on-trade volume sales growth in 2025
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Coffee in Brazil
KEY DATA FINDINGS
Coffee registers growth in demand despite major challenges
High export volumes contribute to lower stocks and price spikes in coffee in 2025
Convenience and new flavours and brands help fresh ground coffee pods register the highest retail volume sales growth
Off-trade volume sales are set to see incrementally higher growth despite challenges ahead
Technological approaches to remain at the forefront of company strategies
Premiumisation to expand across coffee
The competition increases in fresh coffee beans and fresh ground coffee
Nestlé Brasil invests to expand instant coffee
Large modern grocery retailers dominate distribution but private label gains traction in other channels
Shift to foodservice as price differences narrow and consumption occasions increase
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
Tea in Brazil
KEY DATA FINDINGS
Tea remains an underdeveloped category in Brazil
Healthier perception and innovation maintain an upward growth trajectory
More premium, functional variants drive retail value sales growth
Fruit/herbal tea to drive innovation and growth
New consumption occasions to be explored in tea
Local production to expand in Brazil
Leão continues to dominate shelf space and off-trade value sales in tea
Smaller players focus on smaller retailers
Large modern grocery retailers ensure a wide choice for consumers
Small local grocers remain important but face operating issues
Table 37 Retail Sales of Tea by Category: Volume 2020-2025
Table 38 Retail Sales of Tea by Category: Value 2020-2025
Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
Other Hot Drinks in Brazil
KEY DATA FINDINGS
The category develops and grows despite challenges
Chocolate-based flavoured powder drinks afford a variety of uses
Positive, if marginal, retail volume growth amidst strong upward pressure on prices
Divergent performances anticipated at the category level
Brazil to potentially grow as an international cocoa producer
Other hot drinks with healthier approaches and ingredients are set to gain traction
Nestlé Brasil leverages a strong and developing portfolio to lead other hot drinks
Toddy benefits from the exploration of exclusive and appealing options
Chocolate-based flavoured powder drinks remain popular items in supermarkets and hypermarkets
Small local grocers offer a convenient alternative to large modern grocery retailers
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hot Drinks
-
-
- Fresh Coffee Beans
-
- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
-
- Instant Standard Coffee
- Instant Coffee Mixes
-
-
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
-
-
-
- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
-
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hot Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!