Hot drinks saw moderate growth in retail volume sales in 2024. Coffee is the largest category thanks to local cultivation and the popularity of specialist coffee shops.
In 2024, demand for hot drinks showed moderate growth in retail volume sales. Although inflation was lower than in the previous two years, it remained above GDP growth.
Coffee is by far the most popular hot drink in the country at every socioeconomic level. Honduras is a highly regarded coffee producer as coffee has been cultivated in the country for almost two centuries, is widely available and retails at affordable prices.
Honduras continues to be the country with the greatest challenges in terms of economic development in Central America, showing high poverty rates and limited per capita income. Although the unemployment rate in 2024 remained close to 8%, a large part of the population generates its income in the informal sector of the economy.
Moving goods is relatively easy across the country, as roads are generally good and when needed, refrigerated units move products. However, despite strong spending on roads, rural roads can be poor, particularly given frequent flooding in the country, making it challenging to reach some small communities.
Given the limited income conditions of a large part of the population, locally produced roasted ground coffee "torrefacto" is expected to remain the most in demand given its significantly lower retail price. However, the product is showing a slowdown in demand growth, due to generational changes in taste, leading new consumers to prefer more natural coffee tones and aromas.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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