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Sales growth of hot drinks boosted by the traditional popularity of coffee consumption and local production
Hot drinks in 2025 showed positive growth in retail value sales in Honduras. This is largely due to the fact that the most demanded product, coffee, registered constant price increases. International coffee prices showed volatility as a result of climate impacts, which led to a reduction in production volumes in important producing countries such as Brazil and Vietnam. This effect was also reflected in higher retail prices in the local market. Despite this, consumers were not willing to give up consuming the product, which is deeply rooted in the country's culture. Nevertheless, many consumers began prioritising value brands, those on promotion or available in smaller, more affordable packaging. Honduras is one of the economies with the highest poverty rates in the region. According to data from the National Institute of Statistics (INE), almost 63% of households live in poverty. Therefore, prioritising lower-cost options is a regular practice for a large proportion of the population.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Honduras with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Honduras, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Honduras report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Honduras?
- To what extent are health considerations impacting consumption of Hot Drinks in Honduras?
- What are the traditional preferences in Hot Drinks in Honduras? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Honduras?
- Which are the leading brands in Hot Drinks in Honduras?
- How are products distributed in Hot Drinks in Honduras?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Honduras
Sales growth of hot drinks boosted by the traditional popularity of coffee consumption and local production
KEY DATA FINDINGS
While retail remains by far the largest channel, foodservice registers the fastest growth in 2025
Tea is increasingly consumed for its health benefits
Flavoured powder drinks are embraced for their affordability and popularity among children
Coffee continues to be the mainstay of hot drinks consumption
Climate change, product positioning and an increase in specific functionality seen over the forecast period
Flavoured powder drinks sustains their appeal for their affordability but suffer competition from RTD soft drinks
Gabriel Kafati SA leads with its Café Oro and Café El Indio brands
Nestlé SA, the owner of the Nescafé and Nesquik brands, achieves dynamism
Small local grocers remains paramount in Honduras but is losing ground to supermarkets
Modern grocery retailers achieve strong growth through outlet expansion and wide product range
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Coffee consumption in Honduras remains resilient during a period of price volatility
Industry Performance
Coffee consumption is strong in the country with young generations continuing the tradition
Coffee bars and speciality coffee shops expand in Honduras
What’s Next?
Coffee consumption records sustained growth, albeit at moderate rates, in an already mature market
Local production strengthens given its importance to the economy and its state policy
Climate change increasingly impacts both production and consumption patterns in the coffee industry
Competitive Landscape
Leading coffee brands adopt a strategy of emotional connection and affordability
Nestlé SA achieves strong growth with its globally renowned Nescafé brand
Channels
Small local grocers remains widely popular for sales of coffee
Supermarkets expand their coverage with increasing promotional offers and develop private label
Category Data
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Demand for tea is driven primarily by its association with health benefits
Industry Performance
Despite reliance on imports and associated higher unit prices, chamomile and green tea are popular for their health associations
Tea is available in a variety of packaging options the most popular being boxes with individual sachets
What’s Next?
Industry players seek to generate a consumption habit based on indulgence among young generations
The tea industry expands consumption occasions by developing the range of cold brew infusions
More specific functional ingredients introduced in tea over the forecast period
Competitive Landscape
Leading brands expand their product lines with more specific functionalities
Associated British Foods Plc with Twinings focuses on higher socioeconomic groups
CHANNELS
Supermarkets expand with a growing offering of private label tea variants
Supermarkets consolidates its lead
Category Data
Table 36 Retail Sales of Tea by Category: Volume 2020-2025
Table 37 Retail Sales of Tea by Category: Value 2020-2025
Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
The economic context favours demand for flavoured powder drinks
Industry Performance
Children remain the main consumers of other hot drinks
Chocolate-based flavoured powder drinks
What’s Next?
Flavoured powder drinks faces the challenge of declining birth rates
A focus on innovative taste sensations and surprising textures helps brands build a connection with children
A focus on functionality intensifies in flavoured powder drinks
Competitive Landscape
Leading brands expand refillable packaging options while simultaneously highlighting nutritional benefits
Brands with a competitive pricing strategy gain ground
Channels
Supermarkets expand their range of plant-based powder drinks
Strong growth of supermarkets as the channel consolidates its position in other hot drinks
Category Data
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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