Hot drinks in 2024: The big picture
Overall, the picture is bleak for hot drinks in Latvia in 2024, with only marginal volume growth through retail channels. Continuing population decline dampens volume sales.
2024 key trends
Fresh coffee continues to account for most value sales and there is also a continuing degree of premiumisation. Consumers are becoming more discerning in terms of coffee and looking for higher quality.
Competitive landscape
With coffee dominating retail value sales of hot drinks in Latvia, coffee players continues to lead the competitive landscape in 2024. However, the market remains fairly fragmented, with only Merrild Baltics SIA and Jacobs Douwe Egberts holding a double-digit percentage value share, ahead of Tchibo GmbH and Nestlé SA.
Retailing developments
Modern grocery retailers continue to dominate retail value sales of hot drinks in 2024. Also, discounters are remerging as a notable channel, since the arrival of German player Lidl in 2021, with the chain now having 30 stores in Latvia.
Foodservice vs retail split
There is expected to be higher volume growth though foodservice than retail in 2024. That being said, volume growth is expected to be moderate.
What next for hot drinks?
While it is expected to be a slowly improving economic picture over the forecast period, and inflation will be less of an issue, constant value and volume growth will be muted. Growth will also be lower through retail channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Latvia?
- To what extent are health considerations impacting consumption of Hot Drinks in Latvia?
- What are the traditional preferences in Hot Drinks in Latvia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Latvia?
- Which are the leading brands in Hot Drinks in Latvia?
- How are products distributed in Hot Drinks in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Latvia
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Latvia
KEY DATA FINDINGS
Minimal volume growth in 2024
Continuing trend of premiumisation
Little change in competitive landscape in 2024
Marginal constant value and volume growth over forecast period
Lower volume growth through foodservice channels
Premiumisation trend continues
Tea in Latvia
KEY DATA FINDINGS
Decline continues
Healthier living drives demand for fruit/herbal teas
Inteka and Unilever continue to lead
Further volume decline over forecast period
More of a focus on greener positioning over forecast period
Small degree of premiumisation
Other Hot Drinks in Latvia
KEY DATA FINDINGS
Volume decline for other hot drinks
Competitive landscape remains stable
Increasing premiumisation in effort to appeal to adults
Similar dynamics over forecast period
Opportunity beyond chicory- and barley-based hot drinks
Innovation needed to ensure long-term growth of chocolate-based flavoured powder drinks
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Hot Drinks research and analysis database.
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