Hot drinks in 2024: The big picture
The development and performance of hot drinks in Hungary in 2024 reflected a gradual recovery following the highly difficult years of 2022-2023, marked by high inflation and price hikes and economic instability. These effects were felt strongly in coffee, tea and other hot drinks.
2024 key trends
Private label’s overall retail value share continued to increase in hot drinks in Hungary in 2024, due to heightened price-sensitivity among consumers. This was driven by economic pressures like high inflation and price hikes.
Competitive landscape
International players continued to lead hot drinks in Hungary in 2024. The local subsidiaries and representatives of globally recognised players led the way in retail value share terms.
Retailing developments
In 2024, discounters continued to see growth in both off-trade volume and value terms in hot drinks. As economic pressures like inflation and rising living costs push consumers to become more price-conscious, discounters have benefited from their reputation for offering lower-priced alternatives, including private label.
Foodservice vs retail split
Retail continued to dominate consumption across hot drinks at the end of the review period. However, in 2024, foodservice continued to outperform the off-trade channel in volume growth terms, driven by the recovery from the COVID-19 slump, but also local consumers' desire for premium and speciality experiences in both coffee and tea.
What next for hot drinks?
Overall, hot drinks in Hungary is projected to see a slight off-trade volume CAGR and a moderate off-trade value (constant 2024 prices) CAGR. On-trade demand is expected to continue to grow healthily to exceed the 2019 pre-pandemic volume sales level.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Hungary?
- To what extent are health considerations impacting consumption of Hot Drinks in Hungary?
- What are the traditional preferences in Hot Drinks in Hungary? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Hungary?
- Which are the leading brands in Hot Drinks in Hungary?
- How are products distributed in Hot Drinks in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Hungary
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Hungary
KEY DATA FINDINGS
Slower but still significant price increases dampen retail volume demand
Desire to replicate café-style experience at home boosts fresh coffee types
Instant coffee mixes remain popular but under pressure from fresh coffee
Quality and sustainability aspects to push fresh coffee
Private label and premium brands coexist to cover demand needs and preferences
New flavours and tastes to attract consumers in a developing coffee culture
Tea in Hungary
KEY DATA FINDINGS
Slower decline in tea consumption as economic pressures ease
Fruit/herbal tea shapes overall dynamics and performance
Shift to brands amid narrower price differences with private label
Slow rebound in consumption anticipated but challenges remain
Instant tea to continue to suffer from low quality/processed perception
Improved product ranges are key for private label’s prospects in tea
Other Hot Drinks in Hungary
KEY DATA FINDINGS
Other hot drinks remains highly sensitive to economic uncertainty
Starbucks Signature Chocolate adds dynamism to and opens up a new audience for chocolate-based flavoured powder drinks
Affordability over brand loyalty drives private label in other hot drinks
Consumer loyalty to maintain a robust demand for chocolate-based flavoured powder drinks
Malt-based hot drinks retain niche appeal
Nestlé Hungária is well placed to strengthen its leadership of other hot drinks
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Hot Drinks research and analysis database.
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