The development and performance of hot drinks in Hungary in 2024 reflected a gradual recovery following the highly difficult years of 2022-2023, marked by high inflation and price hikes and economic instability. These effects were felt strongly in coffee, tea and other hot drinks.
Private label’s overall retail value share continued to increase in hot drinks in Hungary in 2024, due to heightened price-sensitivity among consumers. This was driven by economic pressures like high inflation and price hikes.
International players continued to lead hot drinks in Hungary in 2024. The local subsidiaries and representatives of globally recognised players led the way in retail value share terms.
In 2024, discounters continued to see growth in both off-trade volume and value terms in hot drinks. As economic pressures like inflation and rising living costs push consumers to become more price-conscious, discounters have benefited from their reputation for offering lower-priced alternatives, including private label.
Retail continued to dominate consumption across hot drinks at the end of the review period. However, in 2024, foodservice continued to outperform the off-trade channel in volume growth terms, driven by the recovery from the COVID-19 slump, but also local consumers' desire for premium and speciality experiences in both coffee and tea.
Overall, hot drinks in Hungary is projected to see a slight off-trade volume CAGR and a moderate off-trade value (constant 2024 prices) CAGR. On-trade demand is expected to continue to grow healthily to exceed the 2019 pre-pandemic volume sales level.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!