In 2024, the total volume of hot drinks in Sweden showcased positive growth, primarily driven by coffee. While tea and other hot drinks experienced a slight decline in retail volume sales, coffee benefited from lower prices after significant increases noted in 2022 and 2023.
In 2024, Sweden remained a global leader in coffee consumption, with coffee dominating the hot drinks landscape. More than 90% of all hot drinks volume in Sweden, and nearly 90% of off-trade value, comes from coffee.
In 2024, Sweden's hot drinks landscape remained dominated by the key players in coffee; the two major domestic brands, Arvid Nordquist and Löfbergs Lila, alongside international giants Nestlé and Jacobs Douwe Egberts. Significant players in other hot drink categories include Lipton in tea and Mondelez in chocolate-based drinks, as well as major grocery retailers who contribute with their established private label offerings.
The retail landscape for hot drinks in Sweden is controlled by the country's major grocery players. Swedish grocery retailing remains relatively consolidated, with a few dominant players holding significant sway.
The Swedish foodservice sector, particularly in hot drinks, faced significant challenges during the COVID-19 pandemic, with a sharp decline in consumer spending. Since then, there has been a partial recovery, but the sector continues to be challenged by inflation.
Coffee will continue to lead the Swedish hot drinks landscape over the forecast period, maintaining its strong leadership position. Nearly all coffee consumed will be fresh coffee, with fresh coffee beans increasing share.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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