Hot drinks in 2024: The big picture
In 2024, the total volume of hot drinks in Sweden showcased positive growth, primarily driven by coffee. While tea and other hot drinks experienced a slight decline in retail volume sales, coffee benefited from lower prices after significant increases noted in 2022 and 2023.
2024 key trends
In 2024, Sweden remained a global leader in coffee consumption, with coffee dominating the hot drinks landscape. More than 90% of all hot drinks volume in Sweden, and nearly 90% of off-trade value, comes from coffee.
Competitive landscape
In 2024, Sweden's hot drinks landscape remained dominated by the key players in coffee; the two major domestic brands, Arvid Nordquist and Löfbergs Lila, alongside international giants Nestlé and Jacobs Douwe Egberts. Significant players in other hot drink categories include Lipton in tea and Mondelez in chocolate-based drinks, as well as major grocery retailers who contribute with their established private label offerings.
Retailing developments
The retail landscape for hot drinks in Sweden is controlled by the country's major grocery players. Swedish grocery retailing remains relatively consolidated, with a few dominant players holding significant sway.
Foodservice vs retail split
The Swedish foodservice sector, particularly in hot drinks, faced significant challenges during the COVID-19 pandemic, with a sharp decline in consumer spending. Since then, there has been a partial recovery, but the sector continues to be challenged by inflation.
What next for hot drinks?
Coffee will continue to lead the Swedish hot drinks landscape over the forecast period, maintaining its strong leadership position. Nearly all coffee consumed will be fresh coffee, with fresh coffee beans increasing share.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Sweden?
- To what extent are health considerations impacting consumption of Hot Drinks in Sweden?
- What are the traditional preferences in Hot Drinks in Sweden? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Sweden?
- Which are the leading brands in Hot Drinks in Sweden?
- How are products distributed in Hot Drinks in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Sweden
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Sweden
KEY DATA FINDINGS
Following a period of decline, retail volume records growth in 2024
Fresh coffee continues to dominate Swedish consumption in 2024
The big four lead Sweden's retail coffee landscape in 2024
Coffee sales in Sweden set to stagnate over the forecast period
Unpredictability impacts the outlook of Sweden's coffee landscape
Changes in the competitive landscape and shifting coffee consumption
Tea in Sweden
KEY DATA FINDINGS
Tea maintains its position as Sweden's second most popular hot drink
Lipton remains unchallenged as Sweden's leading tea brand
Demand for tea in cafés remains overshadowed by the dominance of coffee
The outlook for tea sales is impacted by demographic shifts in Sweden
Health claims and sustainability impact the landscape across the forecast period
Grocery retailers maintain dominance, while niche shops offer speciality brands
Other Hot Drinks in Sweden
KEY DATA FINDINGS
Chocolate-based flavoured powder drinks drives growth through higher price points
Minor shift in consumer sentiment toward Mondelez-owned brands
Unhealthy perceptions challenge demand for chocolate-based flavoured powder drinks
Chocolate hot drinks remain a popular indulgence across the forecast period
Consumption of organic goods are impacted by price points
Several challenges impact growth potential of chocolate-based powder hot drinks
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Hot Drinks research and analysis database.
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