Hot drinks in 2024: The big picture
Taiwan's hot drinks landscape showcased positive growth in retail volume and value terms in 2024. This growth was primarily driven by demand for healthier options, product innovation and a rising coffee culture.
2024 key trends
Ingredient quality was important in 2024, with consumers becoming increasingly discerning about the quality of their hot drinks. Many are placing greater emphasis on natural, healthy, and certified components, including low-sugar options and the use of non-synthetic ingredients.
Competitive landscape
Taiwan's hot drinks landscape is relatively fragmented, with shares varying across different categories. Nestlé and UCC are key players in the coffee landscape, with Nestlé leading in both instant standard coffee and instant coffee mixes, while UCC excels in standard fresh ground coffee.
Retailing developments
Supermarkets and hypermarkets continued to dominate Taiwan's hot drinks retail landscape in 2024. With an increasing number of supermarkets, particularly the rapid expansion of PX Mart, it is anticipated that supermarket sales will gradually erode a portion of hypermarket sales.
Foodservice vs retail split
The continued popularity and rise of coffee and tea cultures have driven overall growth in 2024, with foodservice sales accounting for the largest share of total hot drink sales. In 2024, growth rates for foodservice and retail sectors were slightly lower than in 2023.
What next for hot drinks?
Taiwan's hot drinks landscape will see steady growth over the forecast period, with overall sales value and volume projected to increase. Growth for coffee and tea are expected to outpace other hot drinks, primarily driven by traditional consumption habits and consumers' preference for tea and coffee.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Taiwan?
- To what extent are health considerations impacting consumption of Hot Drinks in Taiwan?
- What are the traditional preferences in Hot Drinks in Taiwan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Taiwan?
- Which are the leading brands in Hot Drinks in Taiwan?
- How are products distributed in Hot Drinks in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Taiwan
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Taiwan
KEY DATA FINDINGS
The coffee landscape showcases robust growth as coffee shops continue to expand
Nestlé and UCC lead the landscape with a strong focus on innovation
Sales of cold brew coffee are driven by rising temperatures and health benefits
Increasing consumer sophistication will continue to drive premiumisation
Consumers seek refinement for coffee, with options that enhance the taste experience
Product developments focus on health, wellness and flavour
Tea in Taiwan
KEY DATA FINDINGS
Growth for fruit/herbal teas aligns with rising interest in health and wellness
Health benefits of traditional teas increase the appeal and drive sales in 2024
Competitors implement strong marketing activities to cut through on the landscape
Interest in health and wellness drives premiumisation and shapes innovation
Tea inspections become increasingly stringent across the forecast period
Sustainability becomes integrated into product and packaging design for tea
Other Hot Drinks in Taiwan
KEY DATA FINDINGS
Chocolate-based powder benefits from an increased interest in baking
Milo and Ovaltine continue to dominate the malt landscape in 2024
Quaker strengthens its range, offering consumers healthier attributes
Chocolate-based drinks evolve as consumers reach for premium goods
Use of oat milk powder as a dairy alternative is expected to increase
Future development will focus on natural, healthy and nutritious positioning
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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