Hot drinks in 2024: The big picture
Hot drinks in Bolivia has demonstrated positive growth during 2024, driven by increased volumes in the most prominent categories such as coffee and tea. Locally produced products have shown a better performance due to their more accessible pricing, which aligns with consumer demand amidst economic constraints.
2024 key trends
Volume growth in hot drinks during 2024 has been supported by dominant categories like coffee, particularly fresh coffee, which has benefited from relatively stable pricing owing to local production. Consumers have increasingly shifted from instant coffee to fresh coffee, as the former, being largely imported, has undergone multiple price increases due to the foreign currency shortage and higher financial costs for imports.
Competitive landscape
The competitive landscape in Bolivia’s hot drinks market has been shaped by companies' efforts to navigate inflation and the challenges of contraband. Nestlé Bolivia has maintained its position through consistent brand activations for Nescafé in retail outlets, using promotional products such as mugs and sugar containers featuring regional designs.
Retailing developments
Retail dynamics in Bolivia have seen a pronounced shift, with consumers increasingly favouring traditional outlets over modern retail channels due to the convenience and competitive pricing of contraband goods. Despite this trend, the modern retail channel has experienced growth in 2024, particularly in urban areas, supported by the emergence of new convenience store chains such as 3B.
Foodservice vs retail split
The foodservice channel has exhibited robust dynamism in coffee sales, spurred by the proliferation of new zonal shopping centres and boulevards aimed at enhancing proximity to consumers. These developments have facilitated the growth of speciality coffee shops that offer innovative brewing techniques and promote exclusive in-house brands.
What next for hot drinks?
The growth of niche areas is expected to drive future developments in hot drinks in Bolivia. Instant coffee, particularly freeze-dried and speciality ground coffee, is poised for growth among discerning consumers seeking unique blends and high-altitude varieties.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Bolivia?
- To what extent are health considerations impacting consumption of Hot Drinks in Bolivia?
- What are the traditional preferences in Hot Drinks in Bolivia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Bolivia?
- Which are the leading brands in Hot Drinks in Bolivia?
- How are products distributed in Hot Drinks in Bolivia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Bolivia
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Bolivia
KEY DATA FINDINGS
Growth of fresh ground coffee leads domestic production
Rise of gourmet consumption and niche areas in fresh ground coffee
Challenges and adaptations in instant coffee
Rise of freeze-dried coffee in modern retail channels
Functional instant coffee products in direct selling
Specialisation and education in coffee consumption in Bolivia
Tea in Bolivia
KEY DATA FINDINGS
Economic context drives growth in tea consumption in Bolivia
Product diversification and innovations by Hansa Ltda
Direct selling channel's emphasis on functional tea products
Innovation in niche premium areas with matcha tea
Market expansion at value demographics in the tea industry
Cultural fusion: Alcoholic beverages and tea in Bolivian mixology
Other Hot Drinks in Bolivia
KEY DATA FINDINGS
Shift in consumer preferences for hot drinks in Bolivia
Marketing strategies and product diversification of Chocolike by Madisa
Market positioning and challenges faced by Nestlé's other hot drinks in Bolivia
The rise of Yerba Mate culture in Bolivia
The popularity of nutritious powdered drinks for children in Bolivia
The enduring appeal of Api as a traditional Bolivian beverage
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
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This report originates from Passport, our Hot Drinks research and analysis database.
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