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Inflationary pressures, shifting household priorities and values-driven purchasing shape market performance in 2025
Hot drinks in New Zealand expanded in value terms in 2025, although growth was overwhelmingly the result of sustained price inflation rather than meaningful increases in consumption. Demand remained broadly stable across all major categories, but households continued to navigate a challenging economic environment characterised by rising living costs, soft wage growth and elevated interest rates. These pressures constrained discretionary spending and limited opportunities for volume expansion, particularly among families and middle-income consumers who prioritised essentials. While baseline consumption of coffee and tea remained resilient, price sensitivity shaped purchasing decisions throughout the year, with many consumers trading down or seeking promotions to manage household budgets more effectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in New Zealand?
- To what extent are health considerations impacting consumption of Hot Drinks in New Zealand?
- What are the traditional preferences in Hot Drinks in New Zealand? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in New Zealand?
- Which are the leading brands in Hot Drinks in New Zealand?
- How are products distributed in Hot Drinks in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in New Zealand
Inflationary pressures, shifting household priorities and values-driven purchasing shape market performance in 2025
KEY DATA FINDINGS
Health and wellness trends reshape category innovation and influence purchasing behaviour
Sustainability commitments strengthen brand credibility and reinforce premium positioning
Hot drinks are set to record modest value growth as inflation eases and consumers refocus on purposeful premiumisation
Wellness shifts from a trend to an embedded expectation across all major categories
Sustainability, traceability and responsible packaging become mandatory components of brand credibility
Jacobs Douwe Egberts NZ strengthens category leadership through portfolio breadth, home-brewing relevance and strategic innovation
Coffee remains the most dynamic category as home-brewing habits accelerate premiumisation and innovation
Supermarkets consolidate their role as the dominant retail channel as households prioritise value, convenience and reliable availability
E-commerce emerges as the fastest-growing channel as digital ecosystems evolve and specialty roasters expand direct-to-consumer reach
Foodservice demand remains subdued as cost pressures persist and consumers shift café habits into the home
Retail channel benefits from home-brewing culture and rising demand for premium and functional formats
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Coffee in New Zealand
KEY DATA FINDINGS
Inflation, global supply pressures and home-brewing culture shape category performance
Retail value sales of coffee increased in 2025, driven primarily by pricing dynamics and selective premium trading-up
Fresh coffee beans lead category dynamism as home-brewing culture deepens and premium quality expectations rise
Coffee expected to record steady value growth supported by premiumisation, home-café routines and diversified format innovation
Cold formats, concentrates and RTDs reshape usage occasions as younger consumers shift toward convenience and portability
Ethical sourcing and sustainability commitments continue to shape brand credibility and premium positioning
Nestlé maintains leadership through portfolio breadth, strong household penetration and health-aligned innovation
Coffee Supreme emerges as the most dynamic company as it broadens accessibility and deepens consumer loyalty
Supermarkets remain the dominant channel as value-seeking shoppers favour consolidated grocery missions and strong promotional cycles
E-commerce continues to expand as digital grocery growth and specialty roaster direct-to-consumer models reshape purchasing behaviour
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
Tea in New Zealand
KEY DATA FINDINGS
Premiumisation, wellness routines and provenance-led purchasing shape tea consumption in a year of elevated but stabilising prices
Retail value sales of tea increased in 2025 as premium cues, wellness positioning and provenance claims drove engagement despite cost pressures
Black tea reclaims momentum as provenance, authenticity and ethical sourcing strengthen consumer trust
Moderate value growth ahead as premium blends, ethical sourcing and wellness narratives underpin category resilience
Functional, benefit-led blends gain traction as consumers seek targeted health outcomes from everyday beverages
Iced and cold-brew tea expected to reshape consumption occasions as younger audiences embrace refreshing, café-inspired formats
Dilmah deepens its market leadership through provenance, purpose-driven branding and strong emotional resonance with New Zealand consumers
Supermarkets retain dominance as value, familiarity and in-store discovery drive purchase behaviour
E-commerce emerges as the fastest-growing channel as convenience, speciality curation and subscription models gain traction
Table 37 Retail Sales of Tea by Category: Volume 2020-2025
Table 38 Retail Sales of Tea by Category: Value 2020-2025
Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
Other Hot Drinks in New Zealand
KEY DATA FINDINGS
Macroeconomic pressure, elevated cocoa costs and shifting wellness trends shape a constrained yet evolving category
Retail value sales of other hot drinks increased in 2025 as inflation offset volume softness and wellness-oriented formats gained traction
Matcha latte mixes emerge as the most dynamic segment as functional energy and social media influence drive rapid growth
Moderate value growth expected as price stabilisation, wellness diversification and premium lifestyle positioning support category resilience
Holistic wellness and functional positioning will drive the next wave of innovation as indulgent beverages evolve beyond sugar reduction
Plant-based hot drink powders gain momentum as sustainability, carbon awareness and dietary shifts reshape consumer expectations
Nestlé maintains category leadership as Milo balances nostalgia, energy and better-for-you reformulation
Morning Made emerges as the most dynamic player through matcha-led innovation and lifestyle-driven brand building
Supermarkets remain the leading channel as consumers favour in-person discovery and impulse-driven treat purchases
E-commerce is the most dynamic channel as consumers adopt digital grocery shopping and seek personalised, convenient replenishment
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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