Hot drinks in 2024: The big picture
Sales of hot drinks were significantly impacted by Russia's invasion of Ukraine in 2022, leading sales to plummet. In 2024, the hot drinks landscape in Ukraine showed signs of economic stabilisation and a gradual recovery in demand.
2024 key trends
Many consumers consider tea and coffee to be essential, and staples of the household. In 2024, sales benefited from the shift toward home consumption as consumers looked to save costs in the face of economic uncertainty.
Competitive landscape
The competitive landscape in Ukrainian hot drinks remained relatively stable in 2024. The most notable shifts were primarily within the tea category, driven by new entries.
Retailing developments
The shift from traditional retail to modern trade and e-commerce was ongoing in 2024. The expansion of new stores further supports sales within the modern trade.
Foodservice vs retail split
Following the outbreak of COVID-19, foodservice in Ukraine was hit hard, with a full rebound to pre-pandemic levels expected to take time. The ongoing war in Ukraine has caused significant and ongoing disruptions in the industry, and while there has been some recovery, foodservice businesses are struggling to regain their previous scale.
What next for hot drinks?
During the forecast period, there expected to be positive retail volume growth, driven by several key factors. These include the return of people to the country and certain regions, economic stabilisation, and a gradual recovery in purchasing power.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Ukraine?
- To what extent are health considerations impacting consumption of Hot Drinks in Ukraine?
- What are the traditional preferences in Hot Drinks in Ukraine? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Ukraine?
- Which are the leading brands in Hot Drinks in Ukraine?
- How are products distributed in Hot Drinks in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Ukraine
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Ukraine
KEY DATA FINDINGS
Sales benefit from ongoing innovation and a shift from out-of-home consumption
Demand for instant coffee and alternative home brewing methods rise
Players launch instant coffee mixes to provide convenience and indulgence
Price increases impact sales of instant coffee and lower-priced fresh coffee
Instant coffee players offer chilled recipes to boost sales during summer
Rising coffee culture and the expansion of the consumer base drives retail value growth
Tea in Ukraine
KEY DATA FINDINGS
Fruit/herbal teas gain ground as warm weather drives consumption of chilled or iced teas
Monomakh VAT strengthens its lead as supermarkets discontinue competitor brands
New entry Biosphera set for a strong performance on the tea landscape
Climate change and stricter regulations increase the price of tea over the forecast period
The shift to healthier choices boosts sales of tea across the next five years
Seeking moments of self-care drives sales of herbal and flavoured tea
Other Hot Drinks in Ukraine
KEY DATA FINDINGS
Affordable indulgence drives growth in other hot drinks in 2024
Catering to diverse consumer needs through varied packaging formats
Expanding product assortment through brand collaborations
Rising cocoa prices impact ongoing growth in other hot drinks
Health-conscious innovations aid sales of chocolate-based drinks
Rising demand for health-enhancing ingredients influences other hot drinks
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Hot Drinks research and analysis database.
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