Limited growth in challenging economy
The mature hot drinks industry focused on meeting consumer needs for affordability over 2025, as high inflation and wartime living led to extreme price sensitivity. Consumers traded down to coffee mixes and sought out fruit tea as an affordable sweet indulgence during difficult times. Overall, shoppers increasingly relied on discounts, promotions, and private label goods as more affordable alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Ukraine?
- To what extent are health considerations impacting consumption of Hot Drinks in Ukraine?
- What are the traditional preferences in Hot Drinks in Ukraine? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Ukraine?
- Which are the leading brands in Hot Drinks in Ukraine?
- How are products distributed in Hot Drinks in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Ukraine
Limited growth in challenging economy
KEY DATA FINDINGS
Hot drinks category faces another challenging year
Health and wellness exerts stronger influence on hot drinks
Premium and craft hot beverages are gaining traction
Stable performance for hot drinks
Players will need balance higher costs with consumer need for affordability
Jacobs Ukraina PJSC maintains leading presence
Mondelez Ukraine PAT boosts sales with cocoa brand Ukrayina
Ukraine’s retail landscape is evolving led by the modern channel
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
Coffee in Ukraine
KEY DATA FINDINGS
Mixed performance in the mature coffee sector
Declining coffee consumption amid price hikes
Shift to fresh ground coffee and premium lines gains traction
Coffee faces limited retail growth
Trevi launches unique flavoured ground coffee in innovative drip packs
Healthier coffee lines are expected to expand
Jacobs Ukraina PJSC retains clear leadership in the local market
ATB-Market TOV enjoys solid growth
Modern channel claims larger share of coffee sales
Modern coffee vending is rapidly evolving channel
Tea in Ukraine
KEY DATA FINDINGS
Consumer preferences evolve as overall volumes stagnate
High inflation ensures significant value growth
Health-awareness drives consumption of green tea
Younger demographics rethink tea consumption
Bright herbal & fruit novelties from leading brand Lovage
Instant tea innovations are expected to gain traction
Local player Monomakh solidifies its lead in RTD tea
Jacobs Ukraina PJSC gains volume share
Supermarkets are leaders in the tea category
Health and beauty specialists register strong growth
Other Hot Drinks in Ukraine
KEY DATA FINDINGS
Modest performance for other hot drinks
Positive sales driven by both health and indulgence trends
Other plant-based hot drinks strike a chord with consumers
Strong sales performance driven by mix of factors
Premiumisation of cocoa-based drinks by specialty coffee providers
Dairy- and sugar-free cocoa innovations are emerging
Nestlé-Ukraine TOV widens its stronghold in other hot drinks
Mondelez Ukraine PAT shows strong sales performance
Self-service coffee shops revitalise the vending channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hot Drinks research and analysis database.
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