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Economic stabilisation supports renewed household consumption despite persistent price pressures
The Colombian economy is expected to expand by 2.6% in 2025, supported primarily by a recovery in household consumption now the main engine of economic performance. Improving labour market conditions, rising remittances, and easing inflation and interest rates have strengthened purchasing capacity, even as headline inflation remains around 5% due to elevated prices for perishables. Nonetheless, underlying economic pressures remain evident. Foreign direct investment continues to decline, largely affected by legislative uncertainty and mounting insecurity, with accumulated FDI falling 19.5% year-on-year by September 2025. At the same time, public finances are under strain: despite stronger tax collection, revenues remain below the DIAN benchmark, and expanding bureaucratic spending has widened the fiscal deficit to an estimated 7.1% of GDP its highest level in decades outside of the pandemic period.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Colombia?
- To what extent are health considerations impacting consumption of Hot Drinks in Colombia?
- What are the traditional preferences in Hot Drinks in Colombia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Colombia?
- Which are the leading brands in Hot Drinks in Colombia?
- How are products distributed in Hot Drinks in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Colombia
Economic stabilisation supports renewed household consumption despite persistent price pressures
KEY DATA FINDINGS
Premiumisation accelerates as consumers seek higher-quality experiences at home
Health and functionality strengthen as core drivers of consumption
Discount channels reshape competitive strategies and pricing architecture
Coffee to sustain growth as consumption occasions diversify
Tea to benefit from wellness positioning and digital engagement
Other hot drinks to post moderate volume gains but stronger value growth
Leading companies deepen channel specialisation and affordability strategies
Most dynamic players accelerate innovation and visibility
Local grocers remain dominant but lose share to discount retailers
Discount retailers reshape market dynamics as e-commerce gains traction
FOODSERVICE VS RETAIL SPLIT
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Coffee in Colombia
KEY DATA FINDINGS
2025 developments reflect strengthened demand and growing premium orientation
Improved economic conditions and expanded channel presence support volume growth
Fresh coffee beans lead value and volume gains as specialty offerings proliferate
Moderate but sustained growth expected as new consumption occasions expand
Wider channel diversification expected through tailored pack sizes and format innovation
Functional coffee positioned for long-term growth as preventative health gains relevance
Colcafé maintains leadership through diversified portfolios and expanded value formats
Tostao and Café Quindío gain momentum through premium repositioning and visibility boosts
Traditional trade remains dominant but loses share as consumers shift toward discounters and modern retail
Discounters remain the most dynamic channel as expansion reshapes access and price competition
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
Tea in Colombia
KEY DATA FINDINGS
2025 developments highlight growing interest in wellness-led and functional infusions
Retail value sales increase in 2025 as wellness positioning drives renewed demand
Fruit and herbal tea continues to lead growth through flavour innovation and functional appeal
Tea expected to maintain steady growth as health consciousness broadens consumption occasions
Health-driven innovation and the expansion of specialty tea retail expected to enhance category visibility
Market polarisation expected to intensify as private label and premium tiers expand
Agricola Himalaya maintains leadership through wide channel reach and functional innovation
Stash strengthens premium positioning through unique flavours and expanded specialty retail presence
Supermarkets and hypermarkets remain the core channel despite gradual share erosion
Discounters drive strongest growth as expansion and price advantage reshape purchasing behaviour
Table 37 Retail Sales of Tea by Category: Volume 2020-2025
Table 38 Retail Sales of Tea by Category: Value 2020-2025
Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
Other Hot Drinks in Colombia
KEY DATA FINDINGS
2025 developments reflect the influence of rising prices, health tax impacts and strengthened category engagement
Retail value sales increase as cocoa prices and fiscal measures drive strong price-led growth
Malt-based hot drinks strengthen their position through affordability and widespread distribution
Category expected to maintain healthy growth as value pricing and channel strategies support resilience
Brand engagement and experiential marketing expected to play a growing role in driving interest
Convenience-driven innovation set to shape the evolution of traditional chocolate consumption
Cía Nacional de Chocolates SA maintains leadership through innovation, affordability and strong brand equity
Casa Luker emerges as one of the most dynamic players through varied price tiers and targeted marketing
Supermarkets and hypermarkets remain the largest channels despite share losses
Discounters remain the most dynamic channel as expansion and affordability drive strong gains
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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