Hot drinks in 2024: The big picture
In 2024, low purchasing power in Portugal impacted the hot drinks landscape, leading to declining retail volume sales. This was particularly evident in coffee, where demand exceeded the available supply, leading to significant price hikes.
2024 key trend
In 2024, health, wellness, and sustainability became central to consumer purchasing decisions, reflecting a growing awareness of both personal and environmental wellbeing. As a result, product innovation increasingly focused on incorporating eco-friendly packaging, such as compostable materials and recycled or recyclable options, aligning with consumer demand for sustainable choices.
Competitive landscape
Nestlé and Delta remained key players in 2024, having dominant positions in the coffee landscape.
Retailing developments
In 2024, Mercadona continued with its expansion plans, having 50 stores by May and aiming to reach 60 stores by the end of the year. Consequently, as Mercadona grew, Pingo Doce recorded some losses in 2024.
Foodservice vs retail split
The foodservice landscape experienced substantial growth in 2024, surpassing pre-pandemic sales in most categories. This growth is driven by increased consumption outside the home, as more consumers returned to dining at restaurants, cafés, and other food outlets.
What next for hot drinks?
Health and wellness will continue to shape the hot drinks landscape across the forecast period, and manufacturers and retailers will adapt their portfolios to align with this rising trend. Across the forecast period, we expect to see reduced sugar, and products incorporating functional ingredients that promote energy, better sleep, or better digestion.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Portugal?
- To what extent are health considerations impacting consumption of Hot Drinks in Portugal?
- What are the traditional preferences in Hot Drinks in Portugal? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Portugal?
- Which are the leading brands in Hot Drinks in Portugal?
- How are products distributed in Hot Drinks in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Portugal
Hot drinks in 2024: The big picture
2024 key trend
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Portugal
KEY DATA FINDINGS
The cost of coffee continues to increase, hampering retail volume growth
While retail value sales decline in 2024, on-trade consumption of coffee rises
With coffee prices rising, private label continues to increase its share
Growth for fresh coffee beans as demand for premium options rise
Coffee innovations focus on flavour and functional ingredients
Sustainability will be a key driver of new product developments
Tea in Portugal
KEY DATA FINDINGS
Retail volume sales remain challenged by high unit price points
Concern for health increases the demand for herbal and functional teas
Private label gains ground through a wide range of goods at affordable prices
Concerns for health and wellbeing is the key driver of innovation in teas
Premiumisation is bolstered by seasonal offerings and gift ideas
Private label options will continue to gain share and launch new products
Other Hot Drinks in Portugal
KEY DATA FINDINGS
Unit prices continue to rise, increasing private label consumption in 2024
Innovation offers health properties to drive sales in other hot drinks
Ready-to-drink products are challenging sales of other hot drinks
Innovation focuses on lower sugar levels and healthier attributes
Private label will continue to grow as consumers look for affordable options
On-the-go formats rise as consumers demand convenience from other hot drinks
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hot Drinks research and analysis database.
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