Hot drinks in 2024: The big picture
In 2024, hot drinks in Lithuania recorded retail value growth of 4%, while retail volume stabilised after three consecutive years of decline. This result was due to stable price inflation, which improved consumer confidence and results in the hot drinks market.
2024 key trends
Coffee remained the dominant category in Lithuania, with retail volume growth remaining steady in 2024, while retail value sales rose. Fresh coffee beans and fresh ground coffee pods were growing at a pace well above the market average in 2024, driven by the increasing popularity of convenience and premium offerings.
Competitive landscape
In 2024, the leading players in the hot drinks market in Lithuania continued to be Jacobs Douwe Egberts LT UAB and Paulig Baltic AS, both with 18% retail value share, followed by Daisena UAB with 11% retail value share. All three companies have a strong foothold in the most popular category of coffee, where the leading brand continues to be Paulig.
Retailing developments
In 2024, grocery retailers dominated the retailing of hot drinks, with supermarkets accounting for the bulk of retail volume sales, followed by hypermarkets and small local grocers. Supermarkets remain key retailers, offering a wider variety of goods with a focus on deals and discounts to support sales of hot drinks.
Foodservice vs retail split
In 2024, the foodservice sector experienced declines across all areas, with the most significant downturns seen in tea and fresh coffee. This underperformance can be largely attributed to the removal of the VAT exemption that had been implemented during the COVID-19 pandemic.
What next for hot drinks?
Demographic factors are expected to impact the landscape across the forecast period. While the population began to grow during the later part of the review period, the outlook until 2029 remains unclear, primarily due to the unpredictable nature of immigration levels.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Lithuania?
- To what extent are health considerations impacting consumption of Hot Drinks in Lithuania?
- What are the traditional preferences in Hot Drinks in Lithuania? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Lithuania?
- Which are the leading brands in Hot Drinks in Lithuania?
- How are products distributed in Hot Drinks in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Lithuania
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Lithuania
KEY DATA FINDINGS
Retail volume growth struggles as fresh ground coffee continues to lose favour
At-home coffee machines support growth for fresh coffee pods and fresh coffee beans
The competitive landscape is consolidated with a lack of innovation in 2024
Retail value growth slows as demographic trends are set to impact overall coffee sales
Ongoing growth for fresh coffee pods and fresh coffee beans as consumers seek premium at-home experiences
Competitors are set to launch promotions to drive sales of branded products
Tea in Lithuania
KEY DATA FINDINGS
Retail volume sales continue on a downward trajectory for the tea category
Svencioniu Vaistazoles retains its lead in 2024, offering functional tea to consumers
Leading brand Dilmah improves its retail value share, offering consumers new choices
Prospects remain limited as tea continues to face strong competition from coffee
Growth opportunities lie in premium tea, purchased by wealthier consumers
Local dominance in fruit/herbal tea, as domestic players are appreciated for high-quality
Other Hot Drinks in Lithuania
KEY DATA FINDINGS
Low retail volume growth as other hot drinks are challenged by seasonality
Nestlé retains its strong leadership position, focusing on health and sustainability
Other plant-based hot drinks remain niche, dominated by two players
Chocolate-based flavoured powder drinks drive retail volume growth in other hot drinks
New launches focus on health and wellness concerns in Lithuania
Competition from health and wellness products challenges sales in other hot drinks
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hot Drinks research and analysis database.
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