Challenging times for hot drinks players
Demand for hot drinks in Lithuania is being impacted by pricing pressures, evolving retail strategies, and changing consumer preferences. Coffee remains the hot beverage of choice, with premium formats such as fresh ground coffee pods and fresh beans gaining popularity, while instant coffee is declining in relevance. Functional teas are increasingly valued for their health benefits, whereas chocolate-based powdered drinks have seen reduced demand amid rising global cocoa costs and resulting price increases. Supermarkets continues to dominate distribution, supported by deep promotions, although some retailers are experimenting with fixed pricing models. E-commerce is expanding rapidly, while foodservice faces challenges from high price sensitivity and changing consumption habits, with Lithuanians increasingly using the channel as a way to enjoy hot drinks they cannot prepare at home.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Lithuania?
- To what extent are health considerations impacting consumption of Hot Drinks in Lithuania?
- What are the traditional preferences in Hot Drinks in Lithuania? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Lithuania?
- Which are the leading brands in Hot Drinks in Lithuania?
- How are products distributed in Hot Drinks in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Lithuania
Challenging times for hot drinks players
KEY DATA FINDINGS
Demand for hot drinks is impacted by pricing pressures and shifting retail strategies
Indulgence and elevated coffee experiences open up new opportunities
Wellness-led premiumisation persists as functional teas gain traction
Premium products will sustain value growth as volumes stagnate
Retailers to experiment with fixed coffee prices
Functional teas could raise stagnant sales
Jacobs Douwe Egberts and Paulig Baltic lead sales
Zinzino gains traction with direct selling model
Supermarkets leads distribution
E-commerce registers fastest growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
Coffee in Lithuania
KEY DATA FINDINGS
Shift towards premium coffee experiences
Shifting retail strategies amid flat volumes
Fresh ground coffee pods drive value growth as premium experiences expand
Premium formats to gain momentum
Innovation will remain limited
Online sales could expand
Jacobs Douwe Egberts leads sales
Zinzino gains traction with direct selling model
Supermarkets leads coffee sales
E-commerce gains popularity
Tea in Lithuania
KEY DATA FINDINGS
Movement towards more specialised, functional options
Tea suffers from stagnant demand
Fruit/herbal tea shows greatest resilience
Tea faces decline as coffee continues to dominate
Functional herbal teas offer scope for growth
Distribution patterns will remain stable
Svencioniu Vaistazoles leads sales through herbal positioning
Gelsva leads growth with Dilmah
Supermarkets attract consumers with broad selection
Online retailer platforms drive growth of e-commerce
Other Hot Drinks in Lithuania
KEY DATA FINDINGS
Other hot drinks retains niche presence
Rapid value growth amid rising raw material costs
Chocolate-flavoured offerings drive value growth
Other hot drinks will remain relatively niche, compared to coffee and tea
Chocolate-based offerings will continue to dominate sales
Innovative flavours and functional benefits could expand scope of other hot drinks
Nestlé maintains leadership position
Small, local brands gain traction
Supermarkets lead with wide product selection
E-commerce gains traction
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hot Drinks research and analysis database.
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