Overall, hot drinks in Kenya registered healthy current value and volume growth in 2024, with a growing economy, as well as continuing growing population, supporting sales.
While inflation eased in 2024, consumers continued to price sensitive after several years of price hikes. This led to a degree of trading down and also some growth in private label, though from a low base.
Kenya Tea Packers Ltd (Ketepa) remained the top company in Kenyan hot drinks in retail value sales terms by a substantial margin in 2024. This was due to its commanding lead in tea, specifically black tea, where its Fahari ya Kenya brand enjoys high levels of recognition and loyalty among local consumers.
Supermarkets continue to dominate the retail landscape for hot drinks in Kenya, due to their vast product range and competitive pricing. That being said, small local grocers also play a crucial role, especially in rural areas, where they cater to lower-income consumers, with sachets in particular being very popular.
In 2024, the retail sector continued to account for the majority of value sales of hot drinks in Kenya, although foodservice channels are gaining ground, particularly for coffee. Growth of foodservice sales is driven by urbanisation and the continuing expansion of coffee shops and tea houses.
There will be moderate constant value and volume growth over the forecast period. The economy will see further growth, though the high debt levels also bring a high degree of uncertainty.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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