Hot drinks in 2024: The big picture
Hot drinks have continued to experience stable consumer demand in North Macedonia throughout 2024, leading to moderate off-trade retail volume growth accompanied by robust off-trade rsp value growth. This growth is primarily attributed to the lingering effects of inflation, which, although subsiding, remains a factor influencing market dynamics.
2024 key trends
Consumer demand for coffee has remained consistent across all categories, reflecting the enduring strength of the coffee culture in North Macedonia, which far surpasses the tea culture in prominence. Standard fresh ground coffee continues to dominate household consumption, with its prevalence reflecting entrenched traditions.
Competitive landscape
Nestle Adriatik Makedonija dooel continues to lead hot drinks in 2024, leveraging the strong recognition of its flagship international brand, Nestle. The company dominates the instant standard coffee segment and has successfully expanded its presence in the fast-growing fresh ground coffee pods category, further solidifying its market position.
Retailing developments
Traditional grocery retailers continue to dominate the distribution of hot drinks in 2024, although modern grocery channels are steadily gaining ground, reflecting a broader trend of market consolidation. Supermarkets, hypermarkets, and discounters are expanding their footprint, capturing a growing share of sales.
Foodservice vs retail split
Foodservice sales of hot drinks have fully recovered from the impact of the pandemic by 2024, surpassing pre-pandemic sales levels. The foodservice sector has returned to normal operations, with no restrictions hindering sales or consumer interactions.
What next for hot drinks?
Coffee culture is expected to remain dominant over tea culture in North Macedonia, despite the positive influence of health and wellness trends on tea consumption. Turkish-style coffee will continue to hold its position as the most popular format, though specialty coffee brands catering to filter and espresso preparations are likely to expand their presence.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in North Macedonia?
- To what extent are health considerations impacting consumption of Hot Drinks in North Macedonia?
- What are the traditional preferences in Hot Drinks in North Macedonia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in North Macedonia?
- Which are the leading brands in Hot Drinks in North Macedonia?
- How are products distributed in Hot Drinks in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in North Macedonia
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in North Macedonia
KEY DATA FINDINGS
Inflation eases but coffee prices continue to climb globally
Convenience drives demand for fresh ground coffee pods
E-commerce growth spurs expansion in coffee categories
Stable demand despite demographic challenges
Continued expansion of fresh ground coffee pods
Rising interest in specialty coffees fuels growth
Tea in North Macedonia
KEY DATA FINDINGS
Health-focused herbal teas drive stable growth
Green tea gains momentum with health and flavour innovation
Innovation strengthens the tea market
Tea set to outperform coffee amid growing health trends
Focus on other fruit/herbal tea as a growth leader
Instant tea faces a declining trajectory
Other Hot Drinks in North Macedonia
KEY DATA FINDINGS
Minimal growth amidst demographic challenges
Dominance of chocolate-based flavoured powder drinks
Rising popularity of pods and capsules
Sustained stability driven by chocolate-based flavoured powder drinks
Diversification through pods and capsules
E-commerce and specialised retailers as growth drivers
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Hot Drinks research and analysis database.
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