Hot drinks in 2024: The big picture
Overall, hot drinks in Kazakhstan is expected to register healthy current value growth, but muted volume growth in 2024. While inflation growth has slowed, prices are still rising.
2024 key trends
Flavour is the key battleground for both coffee and tea. Within coffee, there is a growing range of flavours within instant coffee mixes and also through foodservice channels, options such as lattes and cappuccinos are increasingly popular.
Competitive landscape
The competitive landscape in hot drinks remains almost unchanged in 2024. It is no surprise that the leading tea players lead the overall competitive landscape as tea is the most popular hot drink in Kazakhstan.
Retailing developments
In 2024, Kazakhstan's retail landscape continues to evolve with significant development in modern grocery retailers, especially supermarkets and hypermarkets. While small local grocers still play a crucial role, particularly in the regions, the shift towards modern grocery retailers is becoming more pronounced in urban locations like Almaty and Astana.
Foodservice vs retail split
In 2024, on-trade in Kazakhstan experiences a slowdown in growth. While the recovery from the COVID-19 pandemic had driven rapid expansion in previous years, high prices in 2024 dampens volume sales.
What next for hot drinks?
The outlook for the economy is positive, though there are risks, including an intensification of regional conflicts, as well as oil price volatility. As such, hot drinks will register positive constant value and volume growth, though it will be muted.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Kazakhstan?
- To what extent are health considerations impacting consumption of Hot Drinks in Kazakhstan?
- What are the traditional preferences in Hot Drinks in Kazakhstan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Kazakhstan?
- Which are the leading brands in Hot Drinks in Kazakhstan?
- How are products distributed in Hot Drinks in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Kazakhstan
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Kazakhstan
KEY DATA FINDINGS
Healthy volume growth in 2024
Fall in volume sales for fresh coffee
Multinational players continue to dominate in 2024
Potential cloud on the horizon
Instant coffee mixes continue to account for most volume sales
Food Empire consolidates its position in Kazakhstan
Tea in Kazakhstan
KEY DATA FINDINGS
Minimal volume growth for tea
Flavour key battleground
Four players continue to dominate
Similar dynamics over forecast period
Increasing offering of speciality teas
Healthier living drives demand for fruit/herbal teas
Other Hot Drinks in Kazakhstan
KEY DATA FINDINGS
Positive volume growth for other hot drinks in 2024
Players look to widen the consumer base
Nesquik continues to dominate
Continuing volume growth over forecast period
Emerging brands also look to online sales
Other smaller segments fail to gain traction
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hot Drinks research and analysis database.
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