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Ritual staples underpin demand as premium niches expand
Hot drinks in Qatar maintained positive momentum in 2025 despite higher input costs for tea, coffee and packaging pushing up retail prices and triggering some consumer frustration. Demand is still anchored in daily and ceremonial habits, with Arabic coffee and black tea continuing to sit at the centre of hospitality - especially in majlis settings and during Ramadan, Eid and national celebrations. At the same time, premium segments such as specialty coffee and wellness-positioned teas are rising, reflecting appetite for indulgent and experiential offers among higher-income consumers. Over the forecast period, tourism-led foodservice growth, urban development beyond Doha and wider uptake of convenient formats such as pods and instant sachets will broaden purchase occasions. Regulations aimed at healthier lifestyles are also shaping innovation, reinforcing the shift towards better-for-you propositions within hot drinks.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Qatar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Qatar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Qatar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Qatar?
- To what extent are health considerations impacting consumption of Hot Drinks in Qatar?
- What are the traditional preferences in Hot Drinks in Qatar? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Qatar?
- Which are the leading brands in Hot Drinks in Qatar?
- How are products distributed in Hot Drinks in Qatar?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Qatar
Ritual staples underpin demand as premium niches expand
KEY DATA FINDINGS
Ritual-led demand anchors hot drinks in 2025
Foodservice expansion lifts premium occasions
Traditions meet convenience demand
Regulations and import reliance shape industry dynamics
Stable operating environment supports access
Events calendar expands consumer base
Tourism and urban expansion should drive further growth
Local café chains to expand reach
Digital access will strengthen as premium ranges diversify
Nestlé leads across coffee through scale and distribution
Lipton leads tea sales thanks to accessibility and range
Small local grocers leads while modern retail broadens range
E-commerce expands rapidly as foodservice adds premium occasions
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
key data findings
2025 Developments
Coffee shifts towards convenience formats as café culture deepens
INDUSTRY PERFORMANCE
Café culture lifts premium out-of-home occasions
Arabica preferences and format breadth
Pods accelerate at-home value growth
What’s next?
Coffee consumption will broaden across occasions
Home brewing becomes smarter and more specialised
Sustainability and experience-led cafés are poised to gain traction
Competitive landscape
Nestlé keeps leadership through breadth and pricing ladders
Premiumisation diversifies the mid-tier and upscale set
Channels
Grocery retail anchors planned coffee buying
E-commerce and foodservice reinforce discovery and impulse
Category Data
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
key data findings
2025 Developments
Wellness teas gain traction as black tea keeps daily relevance
INDUSTRY PERFORMANCE
Black tea rituals sustain everyday demand
Karak as core format across home and foodservice
Premium wellness positioning broadens appeal
What’s next?
Health-led tea choices beyond black tea
Online engagement set to expand
Tourism-driven occasions will strengthen foodservice demand
Competitive landscape
Lipton sets the benchmark through reach and range
Premium brands widen choice as wellness cues shape competition
Channels
Grocery retail anchors the bulk of purchase
E-commerce expands choice and strengthens repeat buying
Category Data
Table 36 Retail Sales of Tea by Category: Volume 2020-2025
Table 37 Retail Sales of Tea by Category: Value 2020-2025
Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
key data findings
2025 Developments
Family favourites support sales as health scrutiny rises
INDUSTRY PERFORMANCE
Demand holds up in family routines
Category stays niche outside chocolate powders
Foodservice competes even as parents scrutinise ingredients
What’s next?
Steady growth predicted as families drive repeat purchasing
Product renovation to target parents and older consumers
Access will broaden through pods and digital convenience
Competitive landscape
Nesquik retains leadership through family trust
Cadbury accelerates on indulgence and value packs
Channels
Grocery retail leads planned family purchases
Online growth accelerates access and repeat buying
Category Data
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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