Hot drinks in 2024: The big picture
Rising prices and a decline in disposable income are impacting the consumption of hot drinks in Serbia in 2024. However, the rising cost of living, coupled with consumers' desire for high-quality coffee, is driving the growth of fresh ground coffee pods, as many seek to have the coffee shop experience at home.
2024 key trends
Busy lifestyles are encouraging on-the-go consumption of hot drinks in 2024, resulting in an increase in foodservice volume sales. Off-trade sales, meanwhile, are stimulated by the introduction of new products.
Competitive landscape
The competition in hot drinks remains intense in 2024, with leading manufacturers and retailers frequently offering price discounts and promotions to attract price-sensitive consumers. As a result, brand loyalty continues to decline as consumers are looking for value-for-money propositions.
Retailing developments
Due to the rising demand for convenience, consumers are prioritising store proximity, driving growth of convenience stores and supermarkets in 2024. Serbians are more willing to shop regularly near their homes rather than stockpiling at large stores like hypermarkets.
Foodservice vs retail split
Foodservice sales continue to recover in 2024 due to busy consumer lifestyles and rising on-the-go consumption. Coffee remains the most popular hot drink in on-trade establishments.
What next for hot drinks?
Hot drinks in Serbia is expected to be negatively affected by the rising cost of raw materials and packaging. Price sensitivity will encourage leading players to intensively advertise their brands, introduce frequent innovations, and offer discounts and promotions.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Serbia?
- To what extent are health considerations impacting consumption of Hot Drinks in Serbia?
- What are the traditional preferences in Hot Drinks in Serbia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Serbia?
- Which are the leading brands in Hot Drinks in Serbia?
- How are products distributed in Hot Drinks in Serbia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Serbia
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Serbia
KEY DATA FINDINGS
Rising prices impact retail sales in 2024
A nation of coffee lovers
Instant coffee mixes benefit from a burgeoning assortment of flavours
Convenience trend and an expanding assortment of products will drive growth
Promotions will remain a major driver of volume sales
Innovation to pique consumers’ interest
Tea in Serbia
KEY DATA FINDINGS
Price increases and consumers frequenting foodservice establishments impact retail sales in 2024
Leading brands benefit from wide assortments and availability
Rising demand for herbal teas
Further off-trade decline
Fruit/herbal tea to benefit from rising health consciousness
Leading players to maintain their positions with active advertising and promotional activity
Other Hot Drinks in Serbia
KEY DATA FINDINGS
Stable growth in 2024
Nesquik leads chocolate-based drinks with its wide assortment and availability
Other plant-based drinks benefit from rising health awareness
Stable growth thanks to a loyal consumer base
Leading players will maintain their dominant positions
Rising health and sustainability concerns influence future innovation
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Hot Drinks research and analysis database.
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