Hot drinks have continued to play a central role in the daily lives of Swiss consumers throughout 2024, particularly in tourist and mountainous regions, where the consumption of such beverages is deeply ingrained in local culture. Switzerland's high per capita consumption of coffee, comparable to levels in Austria and Germany, reflects the nation's rich coffee traditions and its role as a significant logistic hub for coffee imports and exports across Europe.
Health and wellness considerations have continued to shape the hot drinks category, with consumers showing an increasing preference for low-calorie and no-added-sugar products. This has coincided with a declining interest in less healthy options, such as certain other hot drinks, as well as a concerted effort to limit the consumption of caffeinated beverages.
The competitive landscape of hot drinks in Switzerland has remained relatively stable, shaped by the loyalty of local consumers who exhibit a strong preference for domestic providers. Nestlé continues to lead hot drinks, benefiting from its extensive presence in coffee and to a lesser extent, in other hot drinks.
Supermarkets and hypermarkets have remained the primary distribution channels for hot drinks, driven by the strong popularity of private label products offered by Migros and Coop. These chains have leveraged their extensive store networks, competitive pricing strategies, and frequent promotions to secure their leadership in the market.
The foodservice channel for hot drinks in Switzerland has accounted for only a fraction of retail volume sales, covering just 15% of retail sales in 2024. Growth in foodservice has been muted, impacted by inflationary pressures that have constrained consumer spending and led to significant price increases in hot drinks.
Hot drinks are expected to maintain solid performance in Switzerland over the forecast period, with value sales projected to grow steadily. Coffee is anticipated to remain the cornerstone of the category, supported by innovations in flavour, sustainable products, and consumer preference for convenience-focused formats like fresh ground coffee pods.
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Hot Drinks
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