Hot drinks in 2024: The big picture
Hot drinks have continued to play a central role in the daily lives of Swiss consumers throughout 2024, particularly in tourist and mountainous regions, where the consumption of such beverages is deeply ingrained in local culture. Switzerland's high per capita consumption of coffee, comparable to levels in Austria and Germany, reflects the nation's rich coffee traditions and its role as a significant logistic hub for coffee imports and exports across Europe.
2024 key trends
Health and wellness considerations have continued to shape the hot drinks category, with consumers showing an increasing preference for low-calorie and no-added-sugar products. This has coincided with a declining interest in less healthy options, such as certain other hot drinks, as well as a concerted effort to limit the consumption of caffeinated beverages.
Competitive landscape
The competitive landscape of hot drinks in Switzerland has remained relatively stable, shaped by the loyalty of local consumers who exhibit a strong preference for domestic providers. Nestlé continues to lead hot drinks, benefiting from its extensive presence in coffee and to a lesser extent, in other hot drinks.
Retailing developments
Supermarkets and hypermarkets have remained the primary distribution channels for hot drinks, driven by the strong popularity of private label products offered by Migros and Coop. These chains have leveraged their extensive store networks, competitive pricing strategies, and frequent promotions to secure their leadership in the market.
Foodservice vs retail split
The foodservice channel for hot drinks in Switzerland has accounted for only a fraction of retail volume sales, covering just 15% of retail sales in 2024. Growth in foodservice has been muted, impacted by inflationary pressures that have constrained consumer spending and led to significant price increases in hot drinks.
What next for hot drinks?
Hot drinks are expected to maintain solid performance in Switzerland over the forecast period, with value sales projected to grow steadily. Coffee is anticipated to remain the cornerstone of the category, supported by innovations in flavour, sustainable products, and consumer preference for convenience-focused formats like fresh ground coffee pods.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Switzerland?
- To what extent are health considerations impacting consumption of Hot Drinks in Switzerland?
- What are the traditional preferences in Hot Drinks in Switzerland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Switzerland?
- Which are the leading brands in Hot Drinks in Switzerland?
- How are products distributed in Hot Drinks in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Switzerland
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Switzerland
KEY DATA FINDINGS
Coffee consumption and cross-border shopping dynamics
The rise of fresh coffee beans and sustainable innovations
A concentrated competitive landscape with strategic innovations
Premiumisation and economic pressures
Sustainable packaging as a competitive edge
E-commerce and emerging alternatives
Tea in Switzerland
KEY DATA FINDINGS
Revitalised demand driven by variety and superfood ingredients
Health-conscious choices and the growing appeal of green tea
Dominance of private label and the Swiss-made trend
Herbal and green teas as key growth drivers
Sustainability and conscious consumerism
Emerging formats and consumption occasions
Other Hot Drinks in Switzerland
KEY DATA FINDINGS
Declining demand for traditional hot drinks amid health concerns
Stagnant innovation and limited retail focus
Dominance of established brands in a challenging environment
Challenges of innovation and competition from healthier alternatives
Leveraging Swiss heritage and seasonal opportunities
Resilience of malt-based hot drinks through health positioning
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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