Hot drinks in 2024: The big picture
In 2024, the hot drinks landscape in Poland continued to show positive growth in retail value and volume, with coffee maintaining its dominance in both consumption and value. Despite ongoing global economic uncertainties, Poland's economy in 2024 showcased moderate growth.
2024 key trends
In 2024, consumers in Poland were becoming increasingly health-conscious, with the interest in self-care and wellbeing continuing to rise following the outbreak of COVID-19. This increasing interest in health drove demand for products that offer wellness benefits, including herbal teas and non-dairy hot drinks.
Competitive landscape
Polish consumers were increasingly opting for higher-quality coffee in 2024, with an ongoing interest in premiumisation, coffee origin and different regional flavours. As a result, brands, including Lavazza, have responded by expanding their offerings, introducing fresh coffee pods and premium barista ranges to cater to this growing demand for quality at home.
Retailing developments
Thanks to their competitive pricing and convenience, discounters remained the leading retail channel for hot drink purchases in Poland in 2024. However, e-commerce is emerging as a promising channel, particularly for premium coffee and speciality teas.
Foodservice vs retail split
There was a growing shift towards out-of-home consumption in 2024, particularly in coffee, as consumers increasingly seek high-quality coffee experiences. Coffee drinkers opt for speciality coffee from cafés, coffee shops, and other out-of-home venues, driven by a desire for expertly crafted beverages that offer both quality and convenience.
What next for hot drinks?
The hot drinks landscape in Poland will maintain its growth trajectory, particularly in the premium and fresh bean coffee segments, as consumers continue to seek higher-quality coffee experiences. The trend towards at-home coffee preparation and premiumisation is set to persist, with consumers investing in better coffee beans, equipment, and personalised brewing methods.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Poland?
- To what extent are health considerations impacting consumption of Hot Drinks in Poland?
- What are the traditional preferences in Hot Drinks in Poland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Poland?
- Which are the leading brands in Hot Drinks in Poland?
- How are products distributed in Hot Drinks in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Poland
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Poland
KEY DATA FINDINGS
Fresh coffee beans respond to the demand for premium at-home coffee experiences
Unit price rises as inflation and increasing production costs dampen value sales
Speciality coffee gains ground as consumers coffee knowledge grows
Sustainability will be key to new product development across the next five years
The increase in at-home coffee machines boosts sales of coffee beans
E-commerce gains ground as consumers appreciate the wide variety
Tea in Poland
KEY DATA FINDINGS
Herbal products become top performances as consumers seek functional goods
The rising popularity of tea shops foster interest in tea products
Health conscious consumers support sales of tea in 2024
Tea benefits from an alignment with consumers health and wellness demands
Demand for functional teas supports ongoing growth over the forecast period
Premiumisation driven by growing appreciation and knowledge of tea
Other Hot Drinks in Poland
KEY DATA FINDINGS
Convenience and luxury drives sales of chocolate-based flavoured powder drinks
Private label plant-based drinks offer affordable, health-focused options
No and low sugar options launch, responding to consumers' health concerns
Brands offer functional other hot drinks to bolster health credentials
Sustainable attributes shape product developments and attract consumers
Brands reformulate recipes to align with emerging standards and parental concerns
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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