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Rising demand driven by longer working hours, changing lifestyles, and shifting attitudes
Hot drinks sales continue to rise in Bangladesh in 2025, with demand driven by longer working hours, changing lifestyles, and shifting attitudes among the younger generation. Consumers increasingly view hot drinks as offering health benefits, such as providing energy and helping with fatigue. Coffee is increasingly fashionable among younger consumers as it is relatively new to the market, and the café culture is booming. Nevertheless, tea remains by far the most popular hot drink in Bangladesh in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Bangladesh with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Bangladesh, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Bangladesh report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Bangladesh?
- To what extent are health considerations impacting consumption of Hot Drinks in Bangladesh?
- What are the traditional preferences in Hot Drinks in Bangladesh? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Bangladesh?
- Which are the leading brands in Hot Drinks in Bangladesh?
- How are products distributed in Hot Drinks in Bangladesh?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Bangladesh
Rising demand driven by longer working hours, changing lifestyles, and shifting attitudes
KEY DATA FINDINGS
Tea remains by far the most popular hot drink
Other hot drinks continues its downward trajectory
More dynamic and competitive market environment
Growth supported by ongoing economic growth and longer working hours
Expanding product variety in other hot drinks
Small packs help drive consumption
Local Ispahani Foods renowned for offering high-quality tea products
Global brands enjoy strong brand loyalty in coffee and other hot drinks
Government’s removal of 5% VAT on packaged goods drives footfall in supermarkets
Informal retailing remains widespread
Foodservice vs retail split
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Rising interest among younger consumers, although tea remains the preferred beverage
Industry Performance
Coffee and café culture continues to rise in 2025
Instant coffee benefits from its affordability and convenience
What’s Next?
Deep-rooted tea drinking culture remains an obstacle to growth
Foodservice growth driven by innovation and technological advancement
Nestlé’s dominance set to continue
Competitive Landscape
Leading Nestlé enjoys a longstanding reputation of offering good quality products at reasonable prices
Channels
Small local grocers dominate, offering convenience
Supermarkets gaining ground
Category Data
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Tea remains the country’s national beverage
Industry Performance
Tea consumption continues to rise among working professionals
Loose black tea remains by far the most popular
What’s Next?
Slower growth with shift to coffee
Black tea to remain the main sales driver
Tea market characterised by a high level of variety and innovation
Competitive Landscape
Leading Ispahani Foods benefits from high levels of brand awareness
Abul Khair Consumer Goods’ Seylon brand enjoys a strong reputation for innovation
Channels
Dominance of small local grocers remains unchallenged
Category Data
Table 36 Retail Sales of Tea by Category: Volume 2020-2025
Table 37 Retail Sales of Tea by Category: Value 2020-2025
Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Higher prices continue to impact other hot drinks in 2025
Industry Performance
Other hot drinks continues its downward trajectory
Chocolate-based flavoured powder drinks largely limited to wealthier urban consumers
What’s Next?
Steady growth as consumers turn to supplements and fortified foods
Growth supported by e-commerce expansion and local manufacturing facilities
Rising health and wellness awareness and smaller pack sizes to drive sales
Competitive Landscape
Horlicks benefits from strong brand loyalty among generations of consumers
Expansion of chocolate-based flavoured powder drinks
Channels
Small local grocers lead, despite losing share to supermarkets
Category Data
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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