Hot drinks in 2024: The big picture
Retail demand for hot drinks in Chile has faced persistent challenges since late 2022, driven by inflation and a stagnant economy. By 2024, the outlook remains difficult, with hotter weather and reduced disposable incomes continuing to shape consumer preferences.
2024 key trends
In 2024, the hot drinks industry in Chile is navigating significant challenges shaped by rising temperatures and stagnant salaries, which are eroding consumers’ disposable incomes. The summer months continue to break high temperature records, while the autumn and winter seasons, though wetter than in recent years, have not been particularly cold.
Competitive landscape
2024 continues to be a challenging year for most hot drinks and associated brands, and the lack of resources for many players has substantially reduced innovation and delayed planned launches. Major players have made regular efforts to communicate with clients and boost sales; remaining active on television and social media platforms but refraining from investing in major activation campaigns and events.
Retailing developments
During times of economic uncertainty, Chileans tend to look for ways to save money. As prices continue to increase and disposable incomes come under pressure, prioritising spending becomes important for consumers who are making greater efforts to search for more competitive prices.
Foodservice vs retail split
In 2024, the split between foodservice and retail channels within hot drinks remains skewed heavily towards the latter. While hypermarkets and supermarkets dominate distribution, foodservice continues to play a significant role, particularly during the hotter months.
What next for hot drinks?
Over the forecast period, total volume sales of hot drinks are expected to return to growth, driven by a gradual normalisation of economic circumstances, the increasing incorporation of functional attributes that cater for wellness trends, and the further penetration of innovations better suited to current warmer temperatures.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Chile?
- To what extent are health considerations impacting consumption of Hot Drinks in Chile?
- What are the traditional preferences in Hot Drinks in Chile? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Chile?
- Which are the leading brands in Hot Drinks in Chile?
- How are products distributed in Hot Drinks in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Chile
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Chile
KEY DATA FINDINGS
Coffee demand remains strong, but growth of sophisticated alternatives slows down
Rising adoption of coffee machines drives demand for fresh ground coffee in Chile
Single servings help premium coffee brands adapt to economic pressures
Climate change challenges regional coffee supply and may lead to further price increases
Future innovation to focus on functionality and addition of other natural ingredients
Younger Chileans interested in new brewing methods and different coffee varieties
Tea in Chile
KEY DATA FINDINGS
Tea remains dominant but continues to face steady decline in consumption
Rising competition from coffee, climate change, and price hikes challenge tea
Instant tea aims to exploit sweeter preferences of Chileans using latte combinations
Green tea and fruit/herbal tea to spearhead new wellness-oriented efforts
Rising temperatures create opportunities for iced tea innovation in Chile
Tea expected to embrace sustainability with eco-friendly practices
Other Hot Drinks in Chile
KEY DATA FINDINGS
Economic circumstances further hinder demand for other hot drinks in Chile
Climate change and higher temperatures limit performance of yerba mate
Milo retains lead of malt-based hot drinks, but sugar content and lack of success in large formats limit its growth
Other plant-based hot drinks faces complex future in a warmer Chile
Concerned parents call for low sugar content and no artificial colourants
Functionality through protein addition will be a key attribute in flavoured powder drinks
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hot Drinks research and analysis database.
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