During 2024, retail volume sales of hot drinks expanded, supported by urbanisation, population growth, and continued recovery of the economy since the end of the pandemic. However, the market now faces a new set of challenges due to global inflation rates and fuel price hikes as well as a lack of dynamic marketing strategies.
Hot drinks in 2024: The big picture
The hot drinks market in the country is experiencing moderate growth There is increasing demand for both retail and foodservice consumption thanks to government activities as the Ivory Coast is a producer of cacao and coffee beans. Many companies involved in the cultivation of coffee and tea have also now moved into the transformation of coffee and tea to the finished product.
Country background
The quantity of imported beverages, such as tea and coffee, decreased by 5% in 2024 which enabled local brands to gain share as consumers sought out cheaper alternatives given the level of inflation in the country. However, cocoa and coffee bean production decreased in 2024, causing local hot drinks producers to struggle with sourcing ingredients, a situation which led to higher prices.
Socioeconomic trends
The Ivorian economy is largely informal, accounting for an estimated 30 to 40% of GDP. A significant portion of hot drinks consumption occurs at coffee kiosks or from street vendors.
Logistics/infrastructure
Much of the country’s infrastructure has benefited from improvement or indeed construction, notably the Abidjan-San Pedro axis, two economic hubs of the country, which have been completely renovated. However, despite major improvements in recent years, many parts of the country’s road network are still underdeveloped, which can present challenges for companies seeking to distribute goods to some parts of the country.
What next for hot drinks?
Over the forecast period, the hot drinks market will continue to grow, despite strong competition from local alternatives commonly consumed at breakfast, such as galettes or attiéké. These choices are often economically motivated, especially in popular neighbourhoods.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Côte d'Ivoire with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Côte d'Ivoire, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Côte d'Ivoire report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Côte d'Ivoire?
- To what extent are health considerations impacting consumption of Hot Drinks in Côte d'Ivoire?
- What are the traditional preferences in Hot Drinks in Côte d'Ivoire? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Côte d'Ivoire?
- Which are the leading brands in Hot Drinks in Côte d'Ivoire?
- How are products distributed in Hot Drinks in Côte d'Ivoire?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Côte d'Ivoire
Hot drinks in 2024: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for hot drinks?
DISCLAIMER
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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