Hot drinks in 2024: The big picture
The pace of retail price increases for hot drinks in Cameroon has decelerated in 2024 compared to previous years. However, production costs remain elevated, primarily due to the persistently high prices of raw materials.
2024 key trends
As inflation continues to constrain household budgets, the pouch format has emerged as the dominant packaging choice for daily consumption. In instant coffee, 1.
Competitive landscape
Nestlé Cameroun SA has maintained its position as a leader in hot drinks by promoting healthy living and improved nutrition. Its chocolate-based brand, Nido Forti Choco, introduced in 2019, aligns with this vision and is produced at the company’s Bonaberi factory, which has an annual capacity of 5,500 tonnes.
Retailing developments
Supermarkets continue to rapidly gain ground and now account for nearly two-thirds of volume share. The price promotions that supermarkets frequently offer are one factor attracting customers.
Foodservice vs retail split
Foodservice is expected to register higher volume growth than retail channels in 2024. There is a growing number of small cafés, particularly in urban areas, that cater for consumers that are leading increasingly busy lives and so often do not have the time for example to prepare breakfast at home.
What next for hot drinks?
The tradition of consuming hot beverages in the morning, often comprising powdered milk mixed with malt-based or chocolate-based flavoured powder, or instant coffee, is expected to sustain demand for other hot drinks and drive overall growth in the industry. This deeply ingrained cultural practice is anticipated to persist throughout the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Cameroon?
- To what extent are health considerations impacting consumption of Hot Drinks in Cameroon?
- What are the traditional preferences in Hot Drinks in Cameroon? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Cameroon?
- Which are the leading brands in Hot Drinks in Cameroon?
- How are products distributed in Hot Drinks in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Cameroon
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Cameroon
KEY DATA FINDINGS
Price sensitivity drives consumer choices in instant coffee in Cameroon
Fresh and instant standard coffee lead Cameroon’s coffee market, while instant coffee mixes struggle due to limited variety
Cameroon’s coffee sector reinvigorated with the relaunch of Cacao & Coffee festival
Youth disinterest and export focus threaten coffee industry’s future in Cameroon
Instant coffee surge and fresh coffee adoption in Cameroon
Standard fresh ground coffee to surge ahead of instant coffee in Cameroon, driven by investments and initiatives
Tea in Cameroon
KEY DATA FINDINGS
Tea price sensitivity lowest compared to other hot drinks
Green and herbal teas surge in popularity for their functional benefits, while instant tea and black tea lag
Local herbal tea brands capitalise on health trends with new offerings and promotions
Cultural preferences, export focus, and informal competition
Herbal teas to lead growth due to functional benefits, while instant tea continues to struggle
Embracing functional benefits and social tea trends
Other Hot Drinks in Cameroon
KEY DATA FINDINGS
Chocolate and malted beverages exhibit highest price sensitivity in other hot drinks in Cameroon
Chocolate-based flavoured powder drinks surge in growth; malt-based beverages lag due to limited variety
Shrinkflation hits other hot drinks: Complaints mount over reduced product volumes
Soaring cacao prices and import dependence in malt-based sector pose challenges
Affordable hot drinks in smaller packs expected to thrive
Increased sales through e-commerce
The following categories and subcategories are included:
Hot Drinks
-
-
- Fresh Coffee Beans
-
- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
-
- Instant Standard Coffee
- Instant Coffee Mixes
-
-
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
-
-
-
- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
-
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hot Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!