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Premiumisation, price rises, and health all impact retail value sales
In 2025, hot drinks in Singapore saw 3% retail value growth, driven by price rises and demand for healthy variants. Coffee saw the strongest dynamism, due to premiumisation. Consumers prioritised wellness, sustainability, and personalisation across categories. Foodservice volume sales also rose due to experiential consumption. Supermarkets remained the dominant distribution channel, while retail e-commerce gained traction among health-conscious consumers. Nestlé continued to dominate, thanks to innovative, wellness-oriented products. Hot drinks is expected to grow at a 3% current value CAGR over 2025-2030, driven by premiumisation and demand for functional variants.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Singapore?
- To what extent are health considerations impacting consumption of Hot Drinks in Singapore?
- What are the traditional preferences in Hot Drinks in Singapore? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Singapore?
- Which are the leading brands in Hot Drinks in Singapore?
- How are products distributed in Hot Drinks in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Singapore
Premiumisation, price rises, and health all impact retail value sales
KEY DATA FINDINGS
Value growth driven by price rises and rising demand for healthy variants
Coffee sees value dynamism due to premiumisation
Cost-effective foodservice outlets offering convenience and personalisation succeed
Sustainability must be affordable, and an integral part of the offering
Wellness is a mainstream trend, and products need to align with health objectives
Continued retail value growth, driven by premiumisation and functional variants
Innovation will be important, but must come alongside affordability
Distribution expected to continue to move towards retail e-commerce
Nestlé extends its dominance, driven by innovation and quality
ITO EN sees dynamic growth thanks to its focus on matcha products
Experiential consumption is important in Singapore
Consumers still prefer supermarkets, as a trusted distribution channel
Retail e-commerce sees dynamism – particularly favoured by health-conscious consumers
Foodservice volume share rises as consumers look for personalisation and experiences
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Coffee in Singapore
KEY DATA FINDINGS
Prices continue to rise, which hampers retail volume growth but drives value sales
Rising costs reshape consumer priorities, although the premium segment still grows
Demand for convenient café-style solutions drives growth for coffee pods
Growth ahead, but pricing strains are expected to reshape value expectations
Technology will continue to redefine coffee consumption through personalisation and efficiency
Wellness and sustainability must deliver without the premium price tag
Innovation and sustainability prove relevant even under price pressure
Jacobs Douwe Egberts performs well by focusing on wellbeing and sustainability
Supermarkets maintains its dominance as affordability and familiarity are paramount
Tailored experiences and transparent pricing drive growth for retail e-commerce
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
Tea in Singapore
KEY DATA FINDINGS
Tea remains resilient as a move to wellness options is seen
In a price-stable category, tea brands continue to capitalise on wellness
Increasing demand for wellness-oriented products drives growth for fruit/herbal tea
Rising cost sensitivity and demand for personalised wellness to redefine how Singaporeans discover and buy tea
Technology will continue to transform tea into a personalised wellness journey
Sustainability and wellness are expected to reshape tea in Singapore
Lipton maintains its lead as tea consumers in Singapore seek value with purpose
Rising popularity of matcha drives growth for ITO EN
Supermarkets maintains its dominance and holds most of its ground
The rise of digital channels drives growth for retail e-commerce in tea
Table 37 Retail Sales of Tea by Category: Volume 2020-2025
Table 38 Retail Sales of Tea by Category: Value 2020-2025
Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
Other Hot Drinks in Singapore
KEY DATA FINDINGS
Retail value growth is achieved through premiumisation
Premiumisation and healthy nutrition drive retail value growth
Other plant-based hot drinks benefits from functional benefits
Foodservice volumes are high and rising
Health trends to reshape the future of other hot drinks in Singapore
Digital innovation to reshape other hot drinks in Singapore
Health policy and eco goals to drive innovation in other hot drinks in Singapore
Nestlé maintains its dominance, driven by the success of Milo
Local player Tastyfood benefits from its focus on wellness and sustainability
The dominance of supermarkets continues, due to a high physical presence
Digital convenience and demand for healthier products reshape distribution
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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