Hot drinks is set to see growth in both retail volume and current value terms in Jordan in 2024. There was a shift towards local brands, as some consumers boycotted Western brands in response to the Israel-Hamas war.
Hot drinks in 2024: The big picture
The parliamentary elections of September 2024 were expected to provide a boost to consumption of coffee, as Jordanians tend to participate in elections and related gatherings which include drinking water and coffee. For example, voters tend to visit their election candidates’ electoral headquarters.
Country background
Coffee and tea are both very important in Jordanian culture and are daily habits. Arabic coffee or Al-Qahwah is especially popular and is an inherent part of the local culture.
Socioeconomic trends
Tea and coffee are purchased across all socioeconomic groups through the retail channel. Where socioeconomic differences are seen is in the types of product purchased, whether it is from small local grocers or from modern grocery retailers such as Carrefour or Safeway.
Logistics/infrastructure
Jordan has invested, and continues to invest, significant sums in its infrastructure. As a result, it has 8,000 square kilometres of road network and a railway, which is used mainly for transporting raw materials to the southern Port of Aqaba.
What next for hot drinks?
Over the forecast period, hot drinks in Jordan is expected to witness sustained growth, primarily due to the increase in the number of tourists visiting the country in the coming years. The tourism sector is expected to remain a significant contributor to hot drinks as more tourists visit cafés, restaurants and other foodservice venues.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Jordan?
- To what extent are health considerations impacting consumption of Hot Drinks in Jordan?
- What are the traditional preferences in Hot Drinks in Jordan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Jordan?
- Which are the leading brands in Hot Drinks in Jordan?
- How are products distributed in Hot Drinks in Jordan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Jordan
Hot drinks in 2024: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for hot drinks?
DISCLAIMER
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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