Tax increases placed upward pressure on prices since 2023, but an uptick in economic activity and the ongoing expansion of the affluent urban middle-class continued to underpin sales growth, while investment in infrastructure has underpinned improvements in the distribution of hot drinks. The government has also been encouraging businesses to invest in the local market.
Hot drinks in 2024: The big picture
Most Tanzanians tend to prefer drinking tea over coffee due to its relative affordability. However, Tanzania faces a challenge when it comes to consumption of hot drinks in general.
Country background
Sugar prices increased astronomically towards the end of 2023 and into the first quarter of 2024 as the commodity faced scarcity, impacting negatively on consumption of hot drinks among lower to mid-income demographics in urban and rural areas. Low income earners have been especially hard pressed between enjoying their daily hot drinks with sugar or affordability constraints as the commodity became a luxury.
Socioeconomic trends
Hot drinks are generally consumed in the morning for breakfast, especially tea and other hot drinks. As such, they compete with light maize porridge, known as Uji, which is also typically consumed for breakfast, is cheap and is widely available.
Logistics/infrastructure
Inflation and the rising cost of living reduced consumers’ purchasing power. Unlike in the past, large supermarkets and other outlets no longer get an influx of customers over weekends.
What next for hot drinks?
Sales of hot drinks are expected to continue growing at a strong and steady pace backed by rapid population growth and an improving economy as well as ongoing retail development. Mid-high income consumer groups are expected to contribute to growth of hot drinks consumption as they have the financial capability to purchase and indulge in the consumption of tea and coffee blends which are perceived as the preserve of the wealthy in the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Tanzania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Tanzania?
- To what extent are health considerations impacting consumption of Hot Drinks in Tanzania?
- What are the traditional preferences in Hot Drinks in Tanzania? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Tanzania?
- Which are the leading brands in Hot Drinks in Tanzania?
- How are products distributed in Hot Drinks in Tanzania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Tanzania
Hot drinks in 2024: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for hot drinks?
DISCLAIMER
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hot Drinks research and analysis database.
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