Hot drinks in 2024: The big picture
After a challenging 2023, which was characterised by a tough economic environment that saw high inflation and rising prices, hot drinks companies were hoping for a better year in Spain in 2024. This was particularly needed because prior to 2023 and 2024 the influence of the pandemic had been affecting sales of hot drinks in Spain, especially in the foodservice channel.
2024 key trends
Polarisation continues to be the key features of coffee in Spain, something which has now also started to be seen in tea. On the one hand, interest in and awareness of high quality coffee has grown, and an increasing number of consumers now seek new tasting experiences, and many are willing to pay more for better quality coffee.
Competitive landscape
The competitive landscape in hot drinks in Spain is fairly saturated, dominated by companies such as Nestlé España SA and Jacobs Douwe Egberts ES SLU. As a reflection of the polarisation of coffee, however, it is interesting to note the significant shares of private label producers such as Mercadona SA in Spain, but also that of “others”, which includes small roasters which often sell premium coffee.
Retailing developments
The position of different sales channels for hot drinks in Spain is expected to remain broadly similar in 2024 to that seen in 2023. Supermarkets is set to remain the largest distribution channel in terms of retail volume and value sales of hot drinks during the year, with consumers often buying such items as part of their weekly shop.
Foodservice vs retail split
In 2024, the foodservice vs retail split in hot drinks in Spain is expected to continue its gradual return towards the level seen prior to the pandemic. In coffee, more than 60% of volume sales are expected to take place in the retail channel in 2024, which is slightly above the percentage seen in 2019.
What next for hot drinks?
The picture for hot drinks in Spain for the next five years largely differs depending on the type of hot drink in question; however, broadly it can be said that a period of stabilisation is expected over 2024-2029, following several years of upheaval due to the COVID-19 pandemic and economic difficulties.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Spain?
- To what extent are health considerations impacting consumption of Hot Drinks in Spain?
- What are the traditional preferences in Hot Drinks in Spain? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Spain?
- Which are the leading brands in Hot Drinks in Spain?
- How are products distributed in Hot Drinks in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Spain
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Spain
KEY DATA FINDINGS
Small increases in volume and value sales of coffee in 2024
Polarisation of the coffee category in Spain continues at pace
Diversification of sales channels for coffee is a key development in 2024
Positive future prospects, despite upcoming EU deforestation law
Increasing use of technology, with online ordering and subscriptions becoming more popular
Heightened popularity of iced drinks in foodservice
Tea in Spain
KEY DATA FINDINGS
Mixed performance for tea during 2024
Polarisation beginning to develop in tea
New product development follows a similar pattern to previous years
Uncertain future amidst strong competition from other categories
Developments expected at the premium end of the market
Potential to increase the frequency of consumption to drive growth
Other Hot Drinks in Spain
KEY DATA FINDINGS
Retail volume declines continue in 2024
Expansion into other markets sums up the uncertain future for other hot drinks
Other hot drinks remains dominated by Cola Cao and Nesquik
Other hot drinks faces uncertain future prospects
Low calorie, low sugar items will be key in any innovations
Private label could have the potential to eat into the dominance of Cola Cao and Nesquik
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Hot Drinks research and analysis database.
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