High prices, polarised demand and digitalisation shape hot drinks in Spain
Hot drinks in Spain is recording rising retail value sales in 2025, with high unit prices, economic pressures and heightened price sensitivity steering many consumers towards supermarkets, promotions and private label. The scope for premiumisation is narrowing, although herbal and functional teas, wellness-oriented propositions and sustainability initiatives such as eco-friendly packaging continue to attract higher-income shoppers, with e-commerce expanding rapidly from a low base. Over the forecast period, hot drinks is anticipated to see modest value growth, with coffee and tea performing better than other hot drinks, which faces ongoing volume decline amid health and wellness trends. The competitive landscape is increasingly polarised between established brands led by Nestlé and value-focused private label from major retailers such as Mercadona and Carrefour. In terms of distribution, supermarkets remains the core channel, while e-commerce is posting the fastest growth and foodservice is expanding more quickly than retail as younger consumers seek convenient, premium and experiential out-of-home beverages.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Spain?
- To what extent are health considerations impacting consumption of Hot Drinks in Spain?
- What are the traditional preferences in Hot Drinks in Spain? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Spain?
- Which are the leading brands in Hot Drinks in Spain?
- How are products distributed in Hot Drinks in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Spain
High prices, polarised demand and digitalisation shape hot drinks in Spain
KEY DATA FINDINGS
2025 sees rising value sales as prices remain high
Functional positioning gains ground in tea as e-commerce expands
Sustainability remains key concern while technology drives development in foodservice
Coffee and tea will fare better than other hot drinks over the forecast period
Premiumisation and sustainability trends continue to inform innovation
Supermarkets channel to maintain distribution lead
Nestlé leads hot drinks through portfolio of popular brands
Tea sees fastest value growth among hot drinks categories
Supermarkets dominates distribution as e-commerce records greatest expansion
Foodservice rises faster than retail in 2025
COUNTRY REPORTS DISCLAIMER
Coffee in Spain
KEY DATA FINDINGS
Fresh beans, premiumisation and digital channels sustain growth for coffee in Spain
Coffee remains resilient despite cost-of-living crisis
Coffee pods suffers amid waning demand
Continued growth forecast for fresh coffee beans and premium segments
Acceleration of e-commerce as a key distribution channel
Rise of RTD coffee and functional variants could pose a challenge to coffee category
Nestlé maintains overall leadership as Starbucks focuses on iced offerings
Polarised demand supports premiumisation and private label expansion
Online distribution benefits from subscription services
Foodservice rises in response to demand for quality products and experiences
Tea in Spain
KEY DATA FINDINGS
Tea in Spain sees modest value growth as functional fruit/herbal infusions offset declines in black tea
Value sales rise for tea in 2025, driven primarily by fruit/herbal tea
Coffee continues to present competitive threat, though healthy properties support sales for tea
Growth set to come from functional segments
E-commerce will see further expansion over the forecast period
Traditional tea category will see intensified competition from RTD tea
Mercadona leads amid polarising preferences
Increased focus on sustainability and healthy positioning
Supermarkets leads distribution as discounters gains ground
E-commerce sees expansion driven by convenience and broad assortment
Other Hot Drinks in Spain
KEY DATA FINDINGS
Value growth under pressure as health trends and cocoa costs weigh on other hot drinks in Spain
As value sales rise, volumes continue to decline for other hot drinks in Spain
Chocolate variants fare better than the rest though still struggle
Other hot drinks set to see further decline over forecast period
Digital and technological category advancements aim to drive engagement with younger consumers
The long-term impact of health and wellness trends on other hot drinks
Nestlé and Idilia Foods remain overall leaders
Cold chocolate-based alternatives lure consumers away from other hot drinks
Supermarkets remain the go-to distribution channel
Vending soars ahead from a tiny base in 2025
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hot Drinks
-
-
- Fresh Coffee Beans
-
- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
-
- Instant Standard Coffee
- Instant Coffee Mixes
-
-
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
-
-
-
- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
-
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hot Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!