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Value sales rebound due to high prices, while volume consumption remains in a slump overall
Value sales of hot drinks in Ecuador have rebounded back into healthy growth in 2025, following a negative slump seen in 2024. However, volume sales remain in a negative performance, thus revealing that value growth is being largely driven by rising prices — particularly in coffee and chocolate-based drinks. Inflationary pressures, global commodity fluctuations, and supply chain constraints have contributed to higher retail prices, which in turn have supported overall category value. However, these price increases also led to a decline in consumption volume, as price-sensitive consumers reduced purchases or shifted toward smaller, more affordable packs.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Ecuador?
- To what extent are health considerations impacting consumption of Hot Drinks in Ecuador?
- What are the traditional preferences in Hot Drinks in Ecuador? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Ecuador?
- Which are the leading brands in Hot Drinks in Ecuador?
- How are products distributed in Hot Drinks in Ecuador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Ecuador
Value sales rebound due to high prices, while volume consumption remains in a slump overall
KEY DATA FINDINGS
High prices of coffee and cocoa boost value sales, while consumers seek cost savings
Leading players attract consumers to fresh coffee with smaller formats at more affordable prices
Foodservice sees positive volume growth, helping to support total category performance
Volume sales of hot drinks will recover to a flat performance
Consumer awareness and lifestyle trends will boost interest in fresh coffee and functional teas
Health and wellness trends create challenges for high-sugar other hot drinks
GBO Grupo Empresarial Mariposa Corp benefits from being the owner of leading local players
Players benefit from targeted offerings and offering smaller pack sizes to meet different consumer budgets
Small local grocers continue to benefit from affordable options and pack sizes to fit all budgets
Discounters channel sees triple-digit channel growth, thanks to expansion of Las Tiendas Tuti
Foodservice vs retail split
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Coffee in Ecuador
KEY DATA FINDINGS
Healthy value growth driven by high prices, while volume remains in a slump
Players turn to shrinkflation to attract sales midst high coffee prices
Polarisation seen with consumers willing to trade up to a superior coffee experience
Expanding consumption and the rise of on-trade channels will continue to benefit coffee
Affordable formats will remain a key driving force
Coffee as a functional beverage: energy, productivity, and lifestyle drivers
GBO Mariposa Corp supports its instant coffee brands with its full logistical strengths
Minerva enjoys healthy fresh coffee growth thanks to offering balance of quality, authenticity, and affordability
Tiendas de barrio remain key outlets for coffee sales
Significant growth of discounters channel reflects in coffee sales
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
Tea in Ecuador
KEY DATA FINDINGS
Sales of tea rebound back into low positive growth in both value and volume terms
Tea benefits from affordability and steady consumption — particularly with the return of cooler temperatures
Fruit/herbal tea benefits from local traditions and functional formulations
Limited distribution and weak brand activity constrain growth
Storytelling — a key to boost sales over the forecast period
Ecuadorian biodiversity — a factor that can relate tea with health and wellness
Pusuquí Grande & Anexos maintains lead with no real competition, due to low activity in tea
Private label Corporación Favorita benefits from ongoing product expansions
Supermarkets channel maintains half of all distribution share, thanks to wide offer of brands, sizes, and promotions
Significant growth of discounters channel reflects in tea sales
Table 36 Retail Sales of Tea by Category: Volume 2020-2025
Table 37 Retail Sales of Tea by Category: Value 2020-2025
Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
Other Hot Drinks in Ecuador
KEY DATA FINDINGS
Other hot drinks remain in a volume slump due to high prices of cocoa
The key performance driver is the significance of chocolate-based flavoured powder drinks
Producers seek to expand the uses of cocoa
Relatively flat sales for other hot drinks, with some support from on-trade and the rise of specialty chocolateries
Innovation to drive growth in Ecuador’s other hot drinks
Sugar content — a key issue for health and wellness trends
Universal Sweet Industries maintains lead thanks to strong position of its flagship La Universal Cocoa
Choco Listo brand benefits from ease of preparation, strong marketing, and wide availability
Supermarkets maintains distribution channel lead
Significant growth of discounters channel reflects in other hot drinks sales
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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