In Omani culture, hot drinks, particularly Omani coffee, are integral to hospitality. This cultural significance, coupled with a growing population, is key to driving growth in hot drinks.
Hot drinks in 2024: The big picture
Hot drinks continues to play a prominent role in Omani culture, steering the growth of the industry. Both current value and volume sales have consistently shown positive trends.
Country background
Muslims, who make up the majority of the population, are not permitted to drink alcohol, which is available only from licensed hotels and restaurants. Therefore, hot and soft drinks are popular and widely consumed.
Socioeconomic trends
The wide choice of brands/products, packaging, and quantities in hot drinks means that the industry caters to consumers of all socioeconomic groups. Lower-income consumers tend to choose lower-priced products, while middle-income consumers look for adequate quality and value for money.
Logistics/infrastructure
Oman's well-developed logistics sector ensures widespread consumer access to a variety of brands and options, with major hypermarkets present in densely populated cities. The historical openness of Omani coastal areas has played a significant role in introducing locals to a range of popular dishes and beverages, with karak tea being amongst the notable ones.
What next for hot drinks?
Growth in hot drinks is tied to population growth and the traditional importance of such products in the culture. As all age groups enjoy and consume hot drinks, these products are expected to see a steady growth rate in terms of both volume and sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Oman, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Oman report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Oman?
- To what extent are health considerations impacting consumption of Hot Drinks in Oman?
- What are the traditional preferences in Hot Drinks in Oman? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Oman?
- Which are the leading brands in Hot Drinks in Oman?
- How are products distributed in Hot Drinks in Oman?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Oman
Hot drinks in 2024: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for hot drinks?
DISCLAIMER
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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