Hot drinks in 2024: The big picture
Hot drinks in Finland is a mature landscape, making it increasingly challenging to generate significant growth in retail volume sales. Coffee continues to be the leading category, and Finns remain among the world’s biggest coffee consumers.
2024 key trends
Hot drinks that promise a combination of health benefits, rich flavour, and sustainability are increasingly dominating the landscape. New product launches are successfully capturing attention by incorporating value-added features, such as organic, all-natural ingredients and premium-quality claims.
Competitive landscape
Gustav Paulig Oy Ab retained its lead of the landscape in 2024, offering coffee brands Juhla Mokka, Presidentti and its namesake brand Paulig. Meira Oy remained in second place, with brands such as Kulta Katriina, Saludo and Segafredo.
Retailing developments
In 2024, there were ongoing shifts in how hot drinks were sold across various channels. Discounters, particularly Lidl, saw continued growth in hot drinks sales, benefiting from competitive pricing and broad accessibility.
Foodservice vs retail split
By 2024, foodservice had largely recovered from the impacts of the COVID-19 outbreak, with restaurants, cafés, and other establishments returning to pre-pandemic levels of activity. However, despite this recovery, there was noticeable movement in the split between foodservice and retail in the hot drinks landscape.
What next for hot drinks?
In Finland, consumer preferences in hot drinks are moving towards products that emphasise natural ingredients, health benefits, and innovative flavours. Finnish consumers are becoming more discerning, looking for beverages that not only taste good but also contribute to their overall wellbeing.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Finland?
- To what extent are health considerations impacting consumption of Hot Drinks in Finland?
- What are the traditional preferences in Hot Drinks in Finland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Finland?
- Which are the leading brands in Hot Drinks in Finland?
- How are products distributed in Hot Drinks in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Finland
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Finland
KEY DATA FINDINGS
Retail volume sales decline as perceptions of coffee are shifting
Product development focuses on new coffee experiences and flavour innovations
Caffeine-free coffee taps into evening coffee culture
The maturity of the coffee landscape will limit overall volume growth
Sustainability and local production become key sales points
A wide product variety boosts growth, including half and decaf options
Tea in Finland
KEY DATA FINDINGS
Creative and flavoursome product developments aid sales on the tea landscape
Naturally and ethically sourced ingredients aid tea sales in 2024
Wellness trends drive sales of green tea and other new combinations
Domestic production and brands continue to attract local tea consumers
Private label set to gain ground, offering affordable, quality options
Sustainability shapes product innovations and drives ongoing growth
Other Hot Drinks in Finland
KEY DATA FINDINGS
Launches focus on health attributes and value-added positionings
Convenient, single serving portions drive sales of chocolate drink powders
Health and wellness increasingly shapes new product developments
Premiumisation will continue to drive growth on the other hot drinks landscape
Private label gains ground, offering quality goods at appealing price points
Locally produced products appeal through a sense of national pride
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hot Drinks research and analysis database.
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