Robust value sales due to high prices, while volume growth falls into a negative decline
Value sales of hot drinks are seeing robust growth in Finland in 2025, while volume growth has fallen into a negative slump. This dynamic is due to growing unit prices, especially in coffee and chocolate-based flavoured powder drinks, which have seen significant price hikes. Indeed, record-high coffee prices made some local consumers reconsider their purchases, reduce consumption, opt for more affordable coffee, and even postpone purchases until they find budget-friendly special offers. In turn, this is leading to a fall in volume.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Finland?
- To what extent are health considerations impacting consumption of Hot Drinks in Finland?
- What are the traditional preferences in Hot Drinks in Finland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Finland?
- Which are the leading brands in Hot Drinks in Finland?
- How are products distributed in Hot Drinks in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Finland
Robust value sales due to high prices, while volume growth falls into a negative decline
KEY DATA FINDINGS
Health and wellness trends strongly evident in tea
Sustainable credentials attract eco-aware consumers
Made in Finland Key Flag remains a key draw for consumers
Sales of hot drinks expected to normalise to flat-positive growth and value and volume rebalance
Sustainability trends and ethical credentials will remain important considerations
Health and wellness trends will drive new product developments
Gustav Paulig Oy Ab maintains lead of hot drinks thanks to robust portfolio in coffee
Little’s benefits from niche positioning in flavoured coffee
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
Coffee in Finland
KEY DATA FINDINGS
Robust value growth driven by high prices, as volume growth falls into negative figures
A mix of premiumisation and reduced consumption frequency leads to quality over quantity
Fresh coffee beans benefit from consumer demand for speciality and sustainable coffee
Premiumisation and sustainable credentials will continue to support value growth
Modern innovations include AI-created coffee and sustainable coffee printing ink
Leading players quick to adapt to local consumer tastes
Gustav Paulig maintains company lead through multiple efforts in coffee
Little’s enjoys strong growth thanks to meeting demand for flavoured instant coffee
Hypermarkets remain the most popular stores for convenience, variety, and special offers
Retail e-commerce continues its strong growth from a low base
Tea in Finland
KEY DATA FINDINGS
Sluggish sales of tea supported by niche premiumisation and consumer interest in health-focussed options
Local origins and seasonal varieties attract attention in tea
Fruit and herbal teas benefit from heathy image
Positive value sales ongoing, while volume will remain sluggish
Tea subscription services cited as a development of note
Local origin of ingredients and production will remain appealing to consumers
Twinings remains the best-known tea brand, thanks to frequent new product launches to appeal to evolving trends
Yorkshire Tea ensures strong growth for Sergejeff Oy Ab
Hypermarkets remain the most popular stores for convenience, variety, and special offers
Retail e-commerce continues its strong growth from a low base
Other Hot Drinks in Finland
KEY DATA FINDINGS
Other hot drinks suffers from category maturity and competition from popular options in tea and coffee
Sales struggle in both value and volume terms, due to lack of available product options in other hot drinks
Chocolate-based flavoured powder drinks is the main category, with private label noted to be active in attracting consumers
An improved performance expected over the forecast period, although sales will remain sluggish
Innovation sluggish, with some trends expected in healthier options and sustainable causes
Local production will remain appealing to consumers
Mondelez benefits from its strong O’Boy brand portfolio with variants to meet different consumer needs
Fazer sees growth thanks to image of high quality chocolate and convenience of single-serve packs
Hypermarkets remain the most popular stores for convenience, variety, and special offers
Retail e-commerce continues its strong growth from a low base
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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