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Despite economic stability, industry sales are impacted by rising unit prices
Retail sales of hot drinks rose in both value and volume terms in 2025. The economy in El Salvador experienced some stability with inflation under control, although growth was slow with World Bank projections predicting GDP growth of 2.7% for 2025, one of the lowest rates in the region. This scenario left little scope for the premiumisation of hot drinks consumption. While value sales growth was positive, the positive performance was largely due to price increases, mainly of coffee in international markets, which were also reflected in local retail prices. Coffee is by far the most popular hot drink in El Salvador, as it is part of deeply rooted cultural habits. Despite its volatile price, consumers were unwilling to give it up, therefore demand remained stable.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in El Salvador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in El Salvador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in El Salvador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in El Salvador?
- To what extent are health considerations impacting consumption of Hot Drinks in El Salvador?
- What are the traditional preferences in Hot Drinks in El Salvador? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in El Salvador?
- Which are the leading brands in Hot Drinks in El Salvador?
- How are products distributed in Hot Drinks in El Salvador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in El Salvador
Despite economic stability, industry sales are impacted by rising unit prices
KEY DATA FINDINGS
In retail, consumers become less brand loyal, while foodservice grows from a lower base
Tea consumption benefits from healthy perceptions
Younger demographics show a growing preference for cold beverages
Coffee benefits from energy-boosting functionality and indulgence, while tea is increasingly considered for its health benefits
Flavoured powder drinks become increasingly irrelevant
The production and prices of coffee, tea and cocoa are impacted by climate change
Nestlé SA leads thanks to the popularity of its Nescafé and Musun brands
Quality Grains SA de CV, the owner of the Riko brand, registers solid growth
Supermarkets remains the leading channel for hot drinks
Strong growth of hypermarkets and retail e-commerce in hot drinks
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Coffee demand shows resilience in El Salvador despite price increases
Industry Performance
Instant coffee appeals for its convenience despite price volatility
Growing interest in niche premium coffee among high socioeconomic groups
What’s Next?
Sustained forecast period growth and opportunities for the development of local speciality coffee brands
Climate impact affects production volumes and consumption patterns of Salvadoran coffee
Coffee's functionalities go beyond energy-boosting attributes
Competitive Landscape
Nescafé maintains a strong leadership in instant coffee, but faces increasing pressure from value brands and private label products
Quality Grains SA de CV achieves strong growth with its Riko brand
Channels
Private label coffee boosts the positioning of supermarkets while small local grocers expands its reach
Strong growth of small local grocers thanks to more widespread coverage while retail e-commerce grows from a low base
Category Data
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Tea fails to resonate widely among Salvadorans and continues to have limited demand for its functional health benefits
Industry Performance
Fruit/herbal tea remains popular for its healthy credentials
Low popularity of black tea and tea bags
What’s Next?
Growing interest in products with herbal/natural compounds favours sustained forecast period growth of tea
Functionality in teas is expected to align with more personalised needs
Sustainability practices enable further growth in tea, connecting favourably with the values of younger generations
Competitive Landscape
McCormick maintains leadership but faces growing pressure from emerging brands with pricing strategies
Growing dynamism of Manza Té SA and its eponymous brand
Channels
Supermarket chains strengthen their connection with their main target audience
Strong growth of supermarkets, small local grocers and retail e-commerce
Category Data
Table 36 Retail Sales of Tea by Category: Volume 2020-2025
Table 37 Retail Sales of Tea by Category: Value 2020-2025
Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Flavoured powder drinks faces a challenging environment with a growing supply of affordable RTD options
Industry Performance
Flavoured powder drinks remains the most popular other hot drink
Plant-based options grow in popularity while smaller pack sizes make these products more financially accessible
What’s Next?
The slowdown in the birth rate and current consumer habits hamper the performance of flavoured powder drinks over the forecast period
Limited editions and innovation with local flavours seek to reconnect with children
Flavoured powder drinks face the challenge of repositioning with superior nutritional functionality attributes
Competitive Landscape
Nestlé SA leads with Nesquik which is popular in flavoured powder drinks
Chocolates Best de Guatemala SA benefits from competitive pricing and product fortification
Channels
Discounters and small local grocers expand their coverage
Discounters records growth as do small local grocers and retail e-commerce
Category Data
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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