Hot drinks in Nigeria faced retail volume decline in 2024 due to the negative impact of inflationary economic conditions on consumers’ purchasing power. Consumption of hot drinks reduced in line with rising prices and further pressure on household budgets in Nigeria.
Falling consumption was visible across all hot drinks categories, except for tea bags black, which saw a marginal increase over 2024. Black tea bags are the cheapest option in hot drinks and offer Nigerians an affordable alternative to coffee and other hot drinks (malt-based and chocolate flavoured drinks).
Nestlé Nigeria Plc maintains a strong lead in retail value share of hot drinks in 2024, due to its ownership of leading brands in coffee and other hot drinks. The company benefits from its longstanding presence in Nigeria, thus enabling it to build a strong distribution network.
Small local grocers dominate the distribution of hot drinks in Nigeria and have maintained retail value share despite the growing preference for modern grocery retailers. Given the weak economy, consumers are less able to purchase products in bulk and so rely on small grocers in local neighbourhoods for their daily needs.
Off-trade outlets dominate hot drinks volume sales in Nigeria. Many consumers buy these drinks for consumption at home especially to complement breakfast and/or evening meals.
Hot drinks will see strong growth in volume and value terms over the forecast period. A strong urban population growth is expected to increase the consumer base for hot drinks products, which are considered important complements to daily meals.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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